We're talking about brand. We're even trying to define it. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
Getting Clarity Around Brands
If you communicate coherently and consistently with your customers, you'll outperform your competitors. We wanted to prove that this is the case, so we started to get insight from data to prove it. And, lo, Clarity Reports were born. We chat through what they are, why we think they’re useful and how the reports can be used to guide brands.
Branding By Algorithm
The hippies won!!!! Branding is fully democratised! This is the future, now! Everything is awesome. We think. We'll have a chat about it. We see massive upsides and a few potential banana skins.
Recorded just before Christmas, we were bombarded with the perfume ads which led to a chat about branding and the luxury market. We had some thoughts, we decided to record them. The fact we recorded just before Christmas was supposed to be a secret but, as you'll hear, that didn't last long...
We're in another lockdown. We're mad as hell and we're not going to take it anymore. And it starts with those branding theories we just can't stand. We picked three knitting rippers to start with. We could've picked more. A lot more. We're raging. But still staying positive.
Your Website is Your Brand
Your website is the most apparent, transparent, accessible, immediate and influential asset you have. But sometimes brand isn’t applied to your site as well as it should be. Why is this, what’s the consequence of ignoring brand here and what can you do to make sure you’ve got the best experience going? We go through it all. We also introduce the Salami of Trust, probably the biggest branding buzzword of 2021. No problem.
You Get The Agency You Deserve
We've implemented a new client policy and we're interested in chatting it through. We're really interested in what you think about this. What have we missed, what are your concerns, what do you like? We're keen to learn. Drop us a line at firstname.lastname@example.org
Oh, and a terrible Sean Connery joke told terribly.