The Good Round Up Good

We've been looking into the world of business to business tech firms, and we've noticed some patterns in how they deal with brand that could be losing value in their business. We discuss.
Here's a link to the story about the Magic Porridge Pot.
And here's a link to the story that inspired this episode: Brand mistakes made by B2B Tech firms.

Your competition is another company; it's the status quo. We explain more on this month's podcast. You can read the original article on our website. 

Too often, we focus on the end result when it comes to brand. Instead, it's helpful to reflect on one of the critical milestones in the journey, the kick-off session, the brand workshop. We dive into what makes a good brand workshop, the reason for doing it and how to improve the session's outputs to ensure great work is built from it.

Everyone swoons at a vision. Everyone gets into the value. But the mission? It's the middle child that people love but don't understand. We get into what we mean by 'mission', why it's central to a brand and how it should be used within your business.

The title says it all. We go into the brand strategy, what it means to be serious about it and why we think there needs to be more critical thinking around it.

Defining your brand starts with your vision. We look at the best approaches to creating a meaningful vision that's ownable to your business.