The Intake Playbook

Gary Falkowitz
  • 0.0 (0)
  • MANAGEMENT

The Intake Playbook Podcast is the only podcast laser-focused on transforming your intake process to drive higher conversions, better client experiences, and massive revenue growth. Hosted by Gary P. Falkowitz Esq.—the industry-leading expert on legal intake—this podcast is for law firms who are ready to stop losing cases and start closing them. Gary shares actionable strategies, client-tested frameworks, real-life call breakdowns, and stories from the trenches that will help you turn your intake team into your firm’s secret weapon. If you want to maximize your leads, elevate your intake game, and create more revenue without increasing your marketing budget, you’re in the right place.

  1. Before You Blame Your Marketer, Listen to This [029]

    7 JAN

    Before You Blame Your Marketer, Listen to This [029]

    Most PI firms have no idea how much money they’re losing to voicemail — and the numbers are shocking. In this episode, Gary shares a real story from a national legal marketer who discovered a firm paying $1,800 per lead… while sending those calls straight to voicemail. The result? Missed cases, wasted budget, and an intake process that can’t support the firm’s marketing ambitions. In this episode: 🔹Why voicemail = lost revenue in PI 🔹The shocking behavior marketers can’t understand 🔹Why firms scale ad spend before scaling intake 🔹The truth about “calling back” (and why it never works) 🔹Behavioral economics: why people hire whoever answers first By the end, you’ll understand exactly why conversions are dropping — and the one intake metric every PI firm must fix immediately. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    7 min
  2. The 3×3×3 Rule Every Intake Team Must Use [028]

    25/12/2025

    The 3×3×3 Rule Every Intake Team Must Use [028]

    Most firms think they’re following up well. The truth? They’re barely scratching the surface. In this episode, Gary breaks down his 3×3×3 Rule — the minimum follow-up standard required to show real interest in a lead. You’ll learn why most firms quit way too early, how clients interpret your effort (or lack of it), and what elite firms do differently to sign more cases without spending more on marketing. In this episode: 🔹Why calling twice is not persistence 🔹The real meaning of 3×3×3 and why it works 🔹How effort communicates value to potential clients 🔹How consistency beats experience, skill, and even brand reputation By the end of this episode, you'll know exactly how to audit your intake team’s follow-up — and how to plug one of the biggest leaks in your intake process immediately. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    9 min
  3. The Most Expensive Sentence in Legal Intake [027]

    17/12/2025

    The Most Expensive Sentence in Legal Intake [027]

    Your firm doesn’t get a second chance — and callbacks are killing your conversions. In this episode, Gary explains why “We’ll call you back” is the most expensive sentence in legal intake and how hesitation from attorneys leads to lost clients, lost revenue, and lost opportunities. In this episode, Gary covers: 🔹Why attention is the new currency in intake 🔹Why intake shouldn’t have to “muscle through” without attorney support 🔹Why escalation must happen immediately 🔹How the callback mindset silently destroys ROI If you want to sign more of the cases you’re already paying to generate, start here. 👉 Listen now + share with your entire intake team. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    9 min
  4. How Attorney Unavailability Destroys Intake [026]

    22/10/2025

    How Attorney Unavailability Destroys Intake [026]

    Intake can’t close the loop without attorney support. In this episode of The Intake Playbook Podcast, Gary Falkowitz reveals why attorney unavailability during warm transfers is one of the costliest breakdowns in intake—and what law firms must do to fix it. What You’ll Learn: 🔹Why every missed transfer bleeds money 🔹How to build escalation grids and backups for coverage 🔹Why attorney buy-in is non-negotiable for intake success 🔹How to set standards for attorney responsiveness 🔹The cultural shift firms must make to protect every lead 🎧 Don’t let “unavailable” cost your firm its best cases. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    8 min
  5. Don’t Confuse Volume With Value [025]

    15/10/2025

    Don’t Confuse Volume With Value [025]

    Do you really need more intake staff—or are you just chasing junk leads? In this episode of The Intake Playbook Podcast, Gary Falkowitz breaks down the myth of understaffing and shows why attribution is the real culprit behind overloaded teams. What You’ll Learn: 🔹 Why more staff won’t fix your intake problem 🔹 How junk leads bury intake reps and cause burnout 🔹 The difference between cost per lead and cost per qualified lead 🔹 How to set “abort or scale” rules for lead sources 🔹 Why attribution must be reviewed weekly, not quarterly 🎧 Before you post that job ad, fix your mix. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    7 min
  6. Why Your Conversion Report Is Lying to You [024]

    08/10/2025

    Why Your Conversion Report Is Lying to You [024]

    Your conversion report is lying to you. In this episode of The Intake Playbook Podcast, Gary Falkowitz reveals the invisible leak in your intake funnel: the clients who never make it into your data. These are the cases lost to voicemail, slow follow-up, or unavailable call vendors—the ones that vanish before they’re ever qualified. And they may be costing you more than the clients you actually track. What You’ll Learn: 🔹Why good conversion numbers can be dangerously misleading 🔹How to track the leads that disappear before qualification 🔹The speed-to-lead standards your firm must enforce 🔹Why 24/7 coverage is the new baseline for intake 🔹How to stop losing cases before intake even begins 🎧 Don’t just measure signed agreements. Measure the opportunities you never even reached. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    8 min
  7. What Most Firms Get Wrong About Mass Tort Intake [023]

    01/10/2025

    What Most Firms Get Wrong About Mass Tort Intake [023]

    PI and mass tort intake may share fundamentals—but the approach couldn’t be more different. In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why mass tort claimants won’t give your firm the grace period PI claimants often do—and what intake teams must do differently to win. What You’ll Learn: 🔹Why PI claimants know your brand but mass tort claimants don’t 🔹The urgency needed to win mass tort claimants 🔹Why education is the secret to impressing skeptical claimants 🔹How to compete as an unknown and stay top of mind 🎧 Don’t lose mass tort claimants to competitors simply because your intake playbook hasn’t adjusted. Listen now. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    8 min
  8. The Softball Question Most Intake Reps Miss [022]

    24/09/2025

    The Softball Question Most Intake Reps Miss [022]

    “I’ve never needed a lawyer before. Why do I even need one for this case? I haven’t broken any bones.” For most intake reps, that question creates hesitation. But hesitation loses cases. In this episode of The Intake Playbook Podcast, Gary Falkowitz explains why intake isn’t about collecting data—it’s about competition. If your team doesn’t adopt the mindset that every call is the race, you’ll lose clients to firms that do. What You’ll Learn: 🔹How to anticipate PI client objections before they’re asked 🔹Why nervous, first-time claimants need reassurance, not scripts 🔹How to treat every intake call like the one shot it is 🔹Why decisions must come in minutes, not hours 🎧 Every call matters. Listen now and learn how to make sure your firm wins the first conversation. SUBSCRIBE: Apple | Spotify | YouTube FIND GARY: Instagram: @theintakeplaybook Facebook: @theintakeplaybook LinkedIn: /the-intake-playbook Website: intakeplaybook.com Join The Intake Playbook Community - A free group for legal professionals who want to convert more leads into cases. Read Gary's Book - The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue. Join The Intake Masterclass - The only continuing legal education membership for legal professionals who want to go beyond the basics and master elite-level intake strategies. Get direct access to Gary Falkowitz, The Legal Intake Authority, and learn how to turn more calls into signed cases with cutting-edge techniques and expert coaching.

    10 min
See All (30)

Trailer

About

The Intake Playbook Podcast is the only podcast laser-focused on transforming your intake process to drive higher conversions, better client experiences, and massive revenue growth. Hosted by Gary P. Falkowitz Esq.—the industry-leading expert on legal intake—this podcast is for law firms who are ready to stop losing cases and start closing them. Gary shares actionable strategies, client-tested frameworks, real-life call breakdowns, and stories from the trenches that will help you turn your intake team into your firm’s secret weapon. If you want to maximize your leads, elevate your intake game, and create more revenue without increasing your marketing budget, you’re in the right place.

Information

  • Creator
    Gary Falkowitz
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Gary Falkowitz
  • Show Website
    The Intake Playbook