"The Interior Design Business" is a monthly podcast for professional interior designers working in the UK.
We hear from practitioners, educators and influencers who appreciate the day-to-day and longer-term challenges that designers face and offer practical, first-hand advice on how to deal with these issues. "The Interior Design Business" enables you to learn from others in the design community so that you can develop the skills you need to succeed as an interior designer.
We're informed, insightful and entertaining, too.
"The Interior Design Business" is a joint production of Alfi Media, Tessuto and Wildwood, the people who connect the professional design community.
Blogging For Interior Designers
Originating in the late 1990s, blogs were, initially, personal online diaries or journals, mostly written in internet cafes by gap year students on their travels.
From these humble beginnings, and with the advent of social media, blogging has evolved into big business and is an important way for creative businesses of all kinds to engage with their target customers.
But, writing a blog can be a daunting and arduous task!
Is blogging worth the considerable effort involved? And, will it increase your client base and add to the profitability of your interior design business?
In this episode, we are joined by Kate Watson Smyth, the property and interiors journalist, co-host of The Great Indoors podcast and author of the multi-award-winning interiors blog “Mad about the House” and Fiona Mostyn, specialist digital marketing coach for interior designers and founder of My Deco Marketing, to find out the answers to these and other burning questions.
The Interior Design Business is a Wildwood production. We are supported by Parkside Architectural Tiles.
The Future Of Hotel Design
In March 2020, hotel design was booming. There were 6,860 luxury hotels in the construction pipeline in Europe alone, containing a planned number of 1,516,493 new guest rooms.
The sector was experiencing unprecedented global expansion and new groups of customers with new requirements were emerging. And, then, along came COVID-19...
How have hotel designers dealt with the challenges they've faced in 2020? What long-term impact might the pandemic have on hotel design and what other trends are affecting the way they will be working on future schemes?
Co-hosts Jeff Hayward and Susie Rumbold are joined by Elizabeth Lane from RPW Design and Fiona Thompson from Richmond International to find out the answers.
The Interior Design Business is a Wildwood production.
Cutting Through The Greenwash
As awareness of the crisis facing our planet grows, more and more interior suppliers are making environmentally friendly claims for their products to increase their sales; but working out who to believe can be a minefield for designers.
Greenwash, defined as behaviour or activities that mislead people into believing that a company is doing more to protect the environment than it actually is, is rife.
How can interior designers cut through the greenwash to be sure that they are sourcing as sustainably as possible? What information is available to designers who want to understand the origins and impact of what they are specifying, and what are the questions all designers need to be asking their supply chains to get to the truth of sustainable sourcing?
We're joined by Nicola Keenan from Boxx Creative, Chloe Bullock from Materialise Interiors and Stefan Dodds from Dodds & Shute to find out.
This episode was first broadcast as a panel discussion as part of the Decorex Virtual 2020 Agenda programme.
The Great Escapes
This year, Decorex, Europe’s leading event for interior design professionals, transitions from a live event to an all-virtual format show.
Decorex Virtual 2020 will bring the industry together from 17th to 19th November and, in this epsiode, we explore one of the exciting, immersive features of the event, The Great Escapes.
We talk to Sam Fisher, Event Director of Decorex, about how this new feature will work and we also speak with the talented designers who will create these virtual spaces - Charu Ghandi of Elicyon; Louis Wicksteed of Louise Wicksteed Interiors; Alexandria Dauley of Dauley Design; Henriette Von Stockhausen of VSP Interiors and Duncan Campbell and Charlotte Rey of Campbell Rey.
This episode is supported by Decorex and is a Wildwood production.
Taking The Brief
In this show, co-presenter Susie Rumbold, Creative Director of Tessuto Interiors, and our special guest, Julia Alexander of Julia Alexander Interiors talk us through that significant first step for a designer in any client relationship, taking the brief.
The success or failure of every project lies in their ability to extract an accurate brief from their clients.
It sounds straightforward enough, but many clients who begin work with a designer are unable to articulate what it is that they need and want. Often, they simply don’t know, and, in many cases, they are not aware of what is possible.
So, where should designers begin in this process and how do they determine what questions to ask their clients in order to gain the information essential to delivering that successful project?
This episode is a Wildwood production.
A Product Design Masterclass With Tricia Guild
Tricia Guild OBE is the creative force of Designers Guild and has been at the
forefront of interior design since starting the company in 1970.
Internationally renowned for her passion for colour, pattern and texture as well
as her signature lifestyle brand and books, Tricia has built a formidable reputation for her dynamic and innovative collections and is instantly recognisable for her unique and contemporary style.
In this episode, recorded at the Designers Guild flagship store on the King’s Road, Jeff and Susie sit down with Tricia to talk about her design inspirations and how she develops those ideas into the beautiful finished products that grace the homes of discerning consumers the world over.
Listen in for a product design masterclass.
The Interior Design Business is a Wildwood production.