8 episodes

“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Dixon Jones.

Topics discussed so far include:
- Are Keywords Dead?
- What Schema Matters?
- How is AI reshaping SEO?

The Knowledge Pane‪l‬ InLinks.net

    • Marketing

“The Knowledge Panel” - brought to you by InLinks.net - is a monthly show, with each episode focusing on one key topical SEO question and featuring a panel of SEO experts, hosted by Dixon Jones.

Topics discussed so far include:
- Are Keywords Dead?
- What Schema Matters?
- How is AI reshaping SEO?

    What aspects of technical SEO do big brands miss?

    What aspects of technical SEO do big brands miss?

    Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO.
    In this episode of the Knowledge Panel, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success.
    Joining https://www.linkedin.com/in/dixonjones/ (Dixon) to discuss this are https://www.linkedin.com/in/antrobbo/ (Ant Robinson), https://www.linkedin.com/in/keithlgoode/ (Keith Goode) and https://www.linkedin.com/in/leascudamore/ (Lea Scudamore).

    • 54 min
    SEO for Affiliate Niche Sites

    SEO for Affiliate Niche Sites

    Is it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic?
    In this episode of the Knowledge Panel https://www.linkedin.com/in/craigcampbell0302/ (Craig Campbell), https://www.linkedin.com/in/jenny-abouobaia/ (Jenny Abouobaia) and https://www.linkedin.com/in/julie-adams-8aa3baa2/ (Julie Adams) explore what’s currently working in the field of SEO for affiliate niche sites.

    • 50 min
    How Hit the SEO Ground Running in 2021

    How Hit the SEO Ground Running in 2021

    It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective!
    https://twitter.com/DavidBain/ (David Bain), https://twitter.com/LukaszZelezny (Lukasz Zelezny), https://twitter.com/nikers85 (Niki Mosier) and https://twitter.com/annaleacrowe (AnnaLea Crowe) discover what SEO activities you should be focusing on at the beginning of the year and how that should fit into your overall SEO strategy.

    • 46 min
    What is your migration checklist?

    What is your migration checklist?

    Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.

    • 44 min
    How can Javascript help (and hurt) your SEO?

    How can Javascript help (and hurt) your SEO?

    In episode 4 of the Knowledge Panel we discuss:
    How good IS Google at understanding Javascript compared to a few years ago?
    It used to take quite a long time for Google to crawl and index Javascript. How fast is it these days and how did it get so fast?
    People often say that Javascript slows a site down and we all know that speed is really important to Google... so is it true? Does Javascript slow a site? Or can it even speed it up?
    What’s Google’s Web Rendering service?
    How can people minify javascript files? Does it help much?
    What is Google BAD at seeing in Javascript?

    • 47 min
    How is AI Reshaping SEO?

    How is AI Reshaping SEO?

    In episode 3 of the Knowledge Panel we discuss:
    If Machine Learning is a form of AI, then isn’t PageRank a from of AI?
    Is there much AI in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Google
    https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3 (https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3) What are the implications of THIS!?
    Images, Image recognition (Microsoft is good at this). How on earth do they do that and what is the impact on SEO?
    Chatbots were all the rage a few years ago… do they work? Has that been a failure of AI?
    End on the positive aspects of AI on society… improved leisure time? Universal income? Will AI mean we have to change our personal definitions for a “meaningful life”?

    • 47 min

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