Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? Find the answers to questions like these and more in a new podcast from the editors of License Global, The Licensing Mixtape, where we explore what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at firstname.lastname@example.org. New episodes every other week.
Episode 15: The Art of Character Creation with Sanrio
Silvia Figini, COO, EMEA (Global, Mr. Men), Sanrio joins us on the Licensing Mixtape to discuss the art of creating iconic characters, how kawaii culture works on an emotional level and what Sanrio is planning for the future of Hello Kitty and Mr. Men & Little Miss.
Episode 14: Opsec Security on How COVID-19 Impacted Licensing
License Global sits down with Opsec to dig into to new reports on the impact COVID-19 has had on the broader supply chain and retail spaces.
Episode 13: How Barbie Turned into A Cultural Icon
Robert Best, senior design director, Mattel, shares how inclusivity and imaginative play has kept Barbie in the cultural zeitgeist for over 60 years.
Episode 12: New Kids On The Block’s Danny Wood Gets Candid About Music Licensing
From an early ‘90s kinetic whirlwind to a perfect well-oiled machine, the licensing program of pop megagroup New Kids On The Block has evolved today into an ideal blueprint for music licensing. NKOTB’s Danny Wood tells License Global editor Bibi Wardak about going from merch mayhem to merch mastery.
Episode 11: Crafting Creative Engagement with Crayola
Ben Roberts and Amanda Cioletti of License Global speak with April Heeren, general manager, domestic licensing, Crayola to discuss the company's incredible origin story and what the future holds for one of the world's biggest family brands.
Episode 10: Funimation on the Power of Streaming Anime
Mitchel Berger, senior vice president of global commerce, Funimation, highlights the impact that streaming media has had on growing anime’s global footprint.