38 episodes
The Licensing Mixtape The Licensing Mixtape
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- Business
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5.0 • 10 Ratings
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Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.
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S3 E9: The Art of Storytelling with The Walt Disney Company
Three franchise leaders discuss how Disney taps into its powerful ecosystem to create constant memorable moments for its fans across products, games and publishing.
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S3 E8: Cyber Group Studios on Building an Animation Brand that Lasts
Pierre Sissmann and Bruno Danzel d'Aumont of Cyber Group Studios shine a light on global animation trends and building a brand that lasts with "Gigantosaurus."
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S3 E7: Bioworld Presents... Cultivating Happiness
Jennifer Staley and Beth Taylor of Bioworld share what keeps the team positive and optimistic—and why it’s so important for licensing success.
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Exclusive Episode: Macy's and Funko Discuss a Partnership Like No Other
Patricia DeLuca of License Global sits down with Funko and Macy's present for an exclusive insight into the latest reveal of a brand-new partnership.
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S3 E5: Spin Master CEO Max Rangel Talks Brand Strategy
From entertainment brands like "Paw Patrol" and "Bakugan" to global toy partnerships with the likes of DC, Max Rangel, chief executive officer, global president, Spin Master shares his view on the key pillars of Spin Masters future.
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S3 E4: Ira Friedman of Topps Talks Publishing, ‘Star Wars’ and Trading Cards
From his time in creative publishing to his time at LucasFilm ahead of the launch of “The Empire Strikes Back,” or his tenure at Topps – working with Garbage Pail Kids and some of the world’s greatest brands – Ira Friedman talks to License Global's Patricia DeLuca about the power of fan engagement.