Just Another Biz Podcast: Unfiltered Business Tips for Wedding Pros and Creatives

Kari Smith and Gabby Pinkerton

This is the wedding business podcast that skips the fluff and spills the tea. Gabby and Kari are experienced planners who’ve lived the late-night timelines, tricky client convos, and messy backend systems and they’re sharing it all. Expect honest advice, smart strategy, and the kind of behind-the-scenes content you wish more people talked about.

  1. 25 Jun

    Ep. 75: How To Turn Your Visibility Into Consistent Inquiries For Your Wedding Business with Becca Pountney

    Hey Jabbers! On today's episode we are chatting with Becca Pountney all about how to turn your visibility into consistent inquiries with your wedding marketing. Becca is a wedding business consultant and marketing expert, helping wedding professionals strengthen their marketing, particularly across social media so they can turn visibility into consistent inquiries and bookings. Her approach is very much about simple, sustainable strategies that actually work in the day-to-day of running a wedding business. As a marketing expert with a background in television and wedding videography, she shares insights on effective marketing strategies for wedding professionals. We talk about the dangers of AI in marketing, ghosting in inquiries, and how to build authentic client relationships.   Becca is a wealth of knowledge and this episode will kick you into gear to fix your marketing so you can start turning your visibility into inquiries and booked clients!    You can work with Becca and find her online at the links below:  Becca's Website and ways to work with her: https://beccapountney.com/ Becca's Podcast: https://beccapountney.com/podcast/ Her Instagram: https://www.instagram.com/beccapountney/    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

    58 min
  2. 11 Jun

    Ep. 73: Clone Your Best Clients: How to Take the Guesswork Out of Your Marketing and Attract More Ideal Clients With Heidi Thompson

    On today's episode we're chatting about how to clone your best clients and how to take the guesswork out of your marketing to attract more ideal clients with Heidi Thompson. Heidi is the best-selling author of Clone Your Best Clients and the wedding business coach & marketing strategist behind Evolve Your Wedding Business where she helps wedding professionals stop throwing everything at the wall and build a focused, strategic marketing system that books ideal clients consistently without living on Instagram or working 60-hour weeks.   Her business & marketing expertise has been featured on several wedding and business outlets and events including Wedding Business Magazine, Wedding Industry Insider, The Wedding Empires Podcast, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World.   She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Since 2012, Heidi has helped thousands of wedding pros of all kinds across 6 continents grow their wedding businesses without working non-stop.  This is a great conversation if you feel like you're trying everything and it's just not working! Heidi helps you to get clarity so you can find your best clients!    Heidi's Info: Website: http://www.evolveyourweddingbusiness.com/  Instagram: https://www.instagram.com/evolveyourweddingbusiness/  Buy Her Book "Clone Your Best Clients" Here: https://go.theweddingbusinesscollective.com/clone-your-best-clients-book-page?am_id=JABpodcast Her Podcast, "Evolve Your Wedding Business": https://podcasts.apple.com/gb/podcast/marketing-strategy-for-wedding-professionals-businesses/id804722065     Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

    51 min
  3. 4 Jun

    Ep. 72: You Don't Need Better Weddings, You Need Better Content Curation with Raphaëlle Granger

    On today's episode we're chatting with Raphaëlle Granger all about curating your content to help attract more ideal clients. It's not always about getting better weddings but being able to tell a story through your content that you curate on social media. Raphaëlle is an international wedding photographer based in Montreal, known for her deeply human, emotionally intelligent approach to documenting weddings. Blending documentary sensitivity with an elevated visual language, her work is rooted in presence, atmosphere, and the quiet moments that often go unnoticed but become unforgettable with time. Her photographs have been recognized internationally, including being named one of Rangefinder’s 30 Rising Stars of Wedding Photography. She has photographed celebrations across Canada, Europe, and the Middle East, and is known for creating imagery that feels both cinematic and deeply personal. Beyond photography itself, Raphaëlle has become increasingly recognized for her thoughtful perspective on curation, brand direction, and emotional storytelling within the wedding industry. Her work and education focus on helping photographers move beyond simply documenting what exists, toward intentionally building portfolios and businesses that reflect the kind of work and life they truly want to create. Whether photographing an intimate gathering or a multi-day luxury celebration, her approach remains the same: to create images that feel honest, timeless, and profoundly alive.   Dive into this episode and go check out her work if you need some inspiration on curating your content a little bit better to attract those ideal clients.  Her website: https://raphaellegranger.com/ Her Instagram: https://www.instagram.com/raphaellegranger/    Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

    42 min
  4. 14 May

    Ep. 69: How Wedding Pros Can Turn Website Clicks Into Booked Clients with Vivienne Wagner of Houndstooth Media

    Hey Jabbers! This week we are back with a new episode with a special guest, Vivienne Wagner of Houndstooth Media Group. She shares expert insights on turning website traffic into inquiries, leveraging SEO and AI, and adapting to the evolving digital landscape in 2026. You can discover practical strategies as a small business owner, especially in the wedding industry, to enhance visibility, attract ideal clients, and create memorable customer experiences. Vivienne Wagner is the Founder and CEO of Houndstooth Media Group, a boutique digital marketing agency helping mid-sized businesses turn their websites into revenue-driving assets through strategic SEO and AI-driven optimization. Known for making complex marketing concepts clear and actionable, Vivienne advises business leaders on how to position their companies to be found by both human audiences and emerging AI platforms like ChatGPT and Perplexity. Her approach increases organic visibility, drives qualified traffic, and reduces reliance on paid ads, enabling businesses to scale more sustainably. She frequently partners with founders and executive teams seeking trusted marketing leadership or a sharper second opinion on their current strategy. Through her SEO & AI Optimization Audit, she helps companies uncover missed opportunities, identify weaknesses, and build a clear roadmap for competing in today’s evolving search landscape. As a speaker and podcast guest, Vivienne brings candor, humor, and practical insight to conversations about AI-driven marketing, strong digital foundations, and long-term growth. Instagram: https://www.instagram.com/houndstoothmediagroup/ Website: https://houndstoothmediagroup.com/ LinkedIn: https://www.linkedin.com/in/vivienne-wagner/ Free resource: AIO Visibility Webinar – Get Your Business Found https://houndstooth-media-group.webinargeek.com/bridal-aio-webinar-get-your-business-found?cst=just-another-biz-podcast Search hasn’t just changed — it’s been replaced. Today, AI decides what gets seen and what gets ignored. If a business isn’t showing up, it’s not just overlooked, it may not even be in the running.   --- Just Another Biz Podcast Info:  Website: https://justanotherbizpodcast.com/  Join Us on Substack for More Content: https://justanotherbizpodcast.substack.com/  Instagram for the Pod: https://www.instagram.com/justanotherbizpodcast  Instagram for Kari: https://www.instagram.com/featheredarrowstudio/  Instagram for Gabby : https://www.instagram.com/causewecanevents

    54 min

About

This is the wedding business podcast that skips the fluff and spills the tea. Gabby and Kari are experienced planners who’ve lived the late-night timelines, tricky client convos, and messy backend systems and they’re sharing it all. Expect honest advice, smart strategy, and the kind of behind-the-scenes content you wish more people talked about.

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