The Lonely Marketers

The Lonely Marketers
  • 5.0 (15)
  • MARKETING
  • EVERY TWO MONTHS
The Lonely Marketers

Welcome to The Lonely Marketers, the go-to podcast for insights into the world of recruitment marketing. In each episode, we dive straight into the realities of the job—celebrating successes, reflecting on missteps, and sharing expert advice from the front lines of the recruitment industry. And, of course, our favourite swear words. Whether you're looking for practical tips, inspirational stories, or just a moment to feel understood in the unique world of recruitment marketing, The Lonely Marketers has something for you. The Lonely Marketers is brought to you by the team at Paiger.

  1. 7 NOV

    Monique Sollazzo: Prepare to be prepared

    In this episode of The Lonely Marketers Podcast, Kieron Mayers sits down with Monique Sollazzo, Group Head of Marketing at Search Recruitment Group. With years of industry experience, Monique started her marketing career as an assistant in at Robert Walters in South Africa and has since moved to the UK to continue her journey. Monique shares the details of her recent project at Search Recruitment Group, where she led a complete rebrand—from rethinking the company's positioning to redefining messaging, giving the organisation a fresh start rather than a mere face-lift. In addition to the nuts and bolts of rebranding, Monique opens up about the sometimes overwhelming presence of imposter syndrome in a sales-driven environment and shares how she learned to navigate sales meetings, get her voice heard, and ultimately, bring marketing into the spotlight. With advice on how to “prepare to be prepared,” this conversation is packed with valuable insights for recruitment marketers looking to make a meaningful impact in their roles.

    57 min

  2. 19 SEPT

    Marie Simmons: Marketing is like playing The Legend of Zelda

    In this episode of The Lonely Marketers Podcast, Kieron Mayers sits down with Marie Simmons, Senior Marketing Business Partner at Randstad. With over 10 years in recruitment marketing, Marie shares her journey from being a solo marketer to managing a small team and now working in a larger marketing team without direct reports. She discusses how collaboration changes across these roles and why mutual mentorship can be powerful. Marie also brings some fun analogies to the table. From The Legend of Zelda to the dating world with apps like Thursday and Tinder. The episode is packed with insights and relatable moments for every recruitment marketer.

    59 min

  3. 5 SEPT

    Gemma Sleight: Marketing isn't the printing department

    In this episode of The Lonely Marketers, host Kieron Mayers, Head of Marketing at Paiger, sits down with Gemma Sleight, Group Marketing Director at FMC Talent. With over 12 years at FMC Talent, Gemma has navigated a remarkable career journey, rising through the ranks to lead her marketing team. She shares insights on what has kept her at the company for over a decade and how she has successfully built and led her team. Kieron and Gemma dive into the evolution of marketing, tracing its roots from the humble beginnings of the printing department to what Gemma calls the "corporate marketing department"—a critical business unit focused on revenue generation, far from the outdated perception of the "colouring-in department." This episode is filled with valuable advice, shared knowledge, and plenty of laughs.

    51 min

  4. 22 AUG

    Zanaba Poland: The grass is always greener

    In this episode of the TLM Podcast, Kieron Mayers chats with Zanaba Poland, Marketing Manager at Gillespie Manners Search & Selection. Zanaba, a former recruiter turned marketer, shares her unique perspective on recruitment marketing. Key Topics: The Lonely Marketer Experience: Zanaba discusses the challenges of being a solo marketer in the recruitment industry, including limited resources and budget constraints. Navigating Recruitment Marketing: She shares insights on overcoming challenges, such as demonstrating ROI and building relationships with business leaders. The Benefits of a Diverse Marketing Background: She reflects on her experience transitioning from corporate marketing to recruitment marketing and highlights the transferable skills she gained. Building Customer Loyalty: Zanaba emphasises the importance of customer lifecycle marketing in the recruitment industry, including post-placement follow-ups and relationship building.

    59 min

  5. 7 AUG

    Chris Hawksey: The role of a CRO and going beyond the marketing box

    In this episode, Kieron Mayers is joined by Chris Hawksey, Chief Revenue Officer at Smart Solutions Group. Chris shares his unconventional journey from a club promoter to the C-suite and explains the scope of a Chief Revenue Officer's role. Chris also discusses the need to think beyond traditional marketing boundaries and the critical role of building strong relationships with key decision-makers. He highlights the lasting power of human connection in business and offers advice on effectively communicating with the C-suite. This episode is a must-listen for those looking to understand the nuances of revenue leadership and the importance of integrating marketing throughout a business.

    57 min

  6. 24 JUL

    Owen Beynon: Embracing chaos and the parallels between the film industry and recruitment marketing

    In this episode, we sit down with Owen Beynon, Senior Audio/Visual Executive at Meet. Join us as we explore Owen’s journey from the unpredictable chaos of film sets to the structured yet equally unpredictable world of recruitment marketing. Owen shares his insights on the surprising parallels between the film industry and recruitment marketing, shedding light on how skills honed behind the camera translate into recruitment marketing. We delve into the evolving role of video in recruitment, discussing how it can be a game-changer in attracting top talent and creating engaging content.

    48 min

  7. 22 MAY

    Amy Tilbury: Octopuses, pointless marketing tactics, and TikTok strategy

    In this episode, Amy Tilbury, from Barrington James explores the diverse and demanding nature of recruitment marketing. She shares her climb from executive to senior marketing manager, highlighting her impactful projects in social media and website development. Amy discusses the success behind their TikTok strategy and the role of their podcast in drawing clients. She offers a critical view on common but less effective tactics like lengthy newsletters and paying for awards, advocating for client-focused messaging and the credibility of social proof.

    57 min

  8. 8 MAY

    Amanda Ansell: The relationship between marketing, HR, and sales

    In this episode, Amanda Ansell from Carrington West, shines a light on the symbiotic relationship between marketing, HR, and sales. She stresses the critical role of training employees to champion the brand's message and leveraging phone interactions for brand building. Amanda reflects on her pioneering journey as the first full-time marketing resource at Carrington West and the evolution of their marketing team. S he delves into the essentials of measuring and reporting ROI in marketing initiatives and underscores the impact of crafting compelling job ads.

    40 min
See All (124)

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About

Welcome to The Lonely Marketers, the go-to podcast for insights into the world of recruitment marketing. In each episode, we dive straight into the realities of the job—celebrating successes, reflecting on missteps, and sharing expert advice from the front lines of the recruitment industry. And, of course, our favourite swear words. Whether you're looking for practical tips, inspirational stories, or just a moment to feel understood in the unique world of recruitment marketing, The Lonely Marketers has something for you. The Lonely Marketers is brought to you by the team at Paiger.

Information

  • Creator
    The Lonely Marketers
  • Years Active
    2019 - 2024
  • Episodes
    124
  • Rating
    Explicit
  • Copyright
    © The Lonely Marketers
  • Show Website
    The Lonely Marketers

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