64 episodes
The Loop Cognism
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- Business
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5.0 • 5 Ratings
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Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.
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Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels
Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.
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Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.
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Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier
Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.
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Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign
Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!
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What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software
Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find out.
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Challenging the meaning of brand campaigns with John James, Founder of Hybrency
Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!
Customer Reviews
Entertaining and informative
Always great guests on plus relevant and interesting discussions. I learn something every time I listen to an episode!