The Manager's Playbook

The Manager's Playbook
  • 5.0 (3)
  • Music
  • Updated weekly

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

  1. 1 day ago ·  Bonus

    Inside the Playbook: Wallo267 on The Reality of Artist Management

    In this clip from The Manager’s Playbook, Wallo267 breaks down why the best artist managers are more than managers. They’re all-purpose partners. Wallo explains how a great song creates opportunity, why managers need to understand the full picture of an artist’s life, and how real leverage is built through results, brand deals, equity, and follow-through. This one is for artists, managers, and music business professionals who know the title means nothing if the work does not move. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  2. 3 days ago

    The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82)

    In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Wallo267, entrepreneur, author, speaker, and co-host of Million Dollaz Worth of Game, for a raw conversation on accountability, artist development, management, and building without excuses. Wallo breaks down why your phone is an “excuse killer,” how independent artists can start building with the tools they already have, and why real managers need to remove ego, do the groundwork, and want the artist to win more than anyone. From saying “yes” to yourself and learning how to say “no,” to building a real brand, protecting your name, creating leverage, pitching with confidence, and surrounding yourself with the right team, this episode is a practical playbook for artists, managers, creators, and entrepreneurs trying to build something that lasts. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠ Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠⁠ Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New episodes drop Sundays @ 10am ET

  3. 5 days ago ·  Bonus

    Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey

    Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠⁠ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  4. 6 days ago ·  Bonus

    Inside the Playbook: Jermaine Dupri on What Makes a Song Last Forever

    Jermaine Dupri joins The Manager’s Playbook to talk about writing songs that last, from Jagged Edge’s “Let’s Get Married” to Usher’s “Confessions.” JD breaks down how real conversations, relationship tension, and everyday details turned into timeless records. He reflects on chasing the feeling of Earth, Wind & Fire’s “September,” realizing “Let’s Get Married” had become a forever copyright, and the Babyface moment that pushed him to prove he could keep making hits beyond Kris Kross. He also shares the story behind writing “Confessions” for Usher, how writer’s block turned into storytelling, and why the best songs often come from paying attention to what’s happening right in front of you. This clip is a songwriting masterclass for artists, producers, managers, A&Rs, and music executives studying hit records, timeless songs, and the creative process behind music that lasts. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  5. 2 Sept ·  Bonus

    Inside the Playbook: Jermaine Dupri on What Makes a Superstar

    Jermaine Dupri joins The Manager’s Playbook to talk about spotting superstar talent, discovering Kris Kross, writing “Jump,” and why hit records still matter more than hype, charts, or streaming numbers. JD breaks down how he identifies artists with real star potential, from Bow Wow’s hunger to Latto standing out early, and explains why making undeniable songs has always been the foundation of the music business. He also reflects on how “Jump” changed his life, the role his father played as his manager, and why younger artists, managers, A&Rs, and music executives need to stay focused on the one thing that still moves everything forward: the song. This clip is a lesson in instinct, artist development, and what it really takes to build a lasting career in music. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  6. 30 Aug

    The Manager’s Playbook 081: Jermaine Dupri - Hit Records, So So Def, Artist Development, Music Business & Finding Superstars

    Jermaine Dupri joins The Manager’s Playbook for a masterclass on hit records, artist development, and what today’s music business is getting wrong. As the founder of So So Def and one of the most successful hitmakers of all time, JD breaks down how he spots superstar potential, why timeless songs still matter more than streams or first-week numbers, and what young artists, managers, A&Rs, and music executives need to understand about building real careers. We get into the stories behind Kris Kross, Bow Wow, Xscape, Da Brat, Usher’s “Confessions,” Mariah Carey’s “We Belong Together,” Muni Long’s “Made For Me,” and the pressure of staying great after decades in the industry. This episode is for anyone serious about music business, management, artist development, major labels, independent artists, and the difference between hype and legacy. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠ Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. ⁠⁠⁠⁠⁠⁠⁠https://distrokid.com/⁠⁠⁠⁠⁠⁠⁠ Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New episodes drop Sundays @ 10am ET

  7. 29 Aug ·  Bonus

    Inside the Playbook: Symba on Scaling Your Music Career

    In this clip from The Manager’s Playbook, Symba and Mauricio break down how artists can build the right team, avoid bad label deals, and create leverage before signing anything. They talk about hiring a coordinator or marketing lead, why artists need people thinking about them every day, and how manager incentives can get messy when the money only comes from advances or short-term wins. The conversation also gets into label bidding wars, why advances are not always the flex they look like, and how direct fan communication gives artists more control outside the algorithm. A practical music business conversation for artists, managers, and aspiring executives trying to understand team building, artist management, label deals, leverage, and long-term career strategy. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠⁠ Listen to the full episode here - Spotify: ⁠⁠https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A⁠⁠ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

  8. 28 Aug ·  Bonus

    Inside the Playbook: Symba on How To Protect Your Career In The Music Business

    In this clip from The Manager’s Playbook, Symba breaks down why he built his own direct-to-fan app after feeling stuck inside the algorithm and major label system. He talks about creating a space where his real supporters can find the music, content, unreleased records, and community without waiting on platforms or labels to decide what gets seen. Symba also shares how the app became a new way to take ownership, build recurring revenue, and connect directly with fans on his own terms. A sharp music business conversation for artists, managers, and aspiring executives thinking about direct-to-fan strategy, artist ownership, fan monetization, and what it really means to build outside the system. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: ⁠⁠⁠⁠⁠⁠⁠⁠https://themanagersplaybook.com/home⁠⁠⁠⁠⁠⁠ Listen to the full episode here - Spotify: ⁠https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A⁠ Watch the Episodes On Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook

See All (363)

Ratings & Reviews

5
out of 5
3 Ratings

About

Hosted by Mauricio Ruiz, a music industry executive of 15 years, The Manager's Playbook is your essential podcast for insights into the music industry. Whether you're an artist, aspiring manager, music industry professional, or just passionate about the behind-the-scenes of the music business, this podcast is for you. Mauricio brings you in-depth interviews with top artist managers, entertainment lawyers, and other industry execs. Each episode is packed with valuable tips, real-world experiences, and expert advice to help you navigate the complexities of the music business.

Information

  • Creator
    The Manager's Playbook
  • Years Active
    2024 - 2026
  • Episodes
    363
  • Rating
    Explicit
  • Copyright
    © The Manager's Playbook
  • Show Website
    The Manager's Playbook