83 episodes

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.

The Manufacturing Executive Gorilla 76

    • Business
    • 5.0 • 1 Rating

On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.

    It’s Time to Get Serious About Ethics & Compliance w/ Emily Miner

    It’s Time to Get Serious About Ethics & Compliance w/ Emily Miner

    When it comes to improving your company's ethics and compliance…
    Any changes you make will only be as good as the culture supporting them.
    And today’s guest, Emily Miner, Senior Advisor in LRN ’s Ethics & Compliance Advisory Practice, joins the show to share the best ways to cultivate that culture.
    We discuss:
    The evolution of E&C
    Why ethics and compliance and organizational culture are inextricably linked
    The importance of understanding the differences in the experience of culture for various individuals across your company 


    Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

    • 30 min
    Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease

    Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease

    Companies that go international are 20% more profitable on average.
    For most manufacturers, the only thing stopping them from reaping the rewards of going global is the fear of the unknown.
    But with a little guidance, you can make sure your international ambitions don’t get lost in translation.
    And there is no better guide than today’s guest, Wendy Pease, Owner of Rapport International, who joins the show to share her tips for going global.
    Join us as we discuss:
    - How to decide where to do business internationally
    - The steps to break into a market in another region
    - The value of professional translation — domestically and abroad
    Be sure to check out these important resources:
    - Exporting readiness checklist
    - Wendy’s Linktree, which features all her important links, including a few free chapters of the books and all her socials.
    - Global Marketing Show podcast
    - Manufacturing Case Study
    Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

    • 36 min
    How to Consumerize the Industrial Supply Chain w/ Todd Leebow

    How to Consumerize the Industrial Supply Chain w/ Todd Leebow

    Consumers adopt technology faster and adapt their behavior more readily than businesses do. How can we bring those positive consumer traits into manufacturing?
    In this episode, I interview Todd Leebow, President/CEO at Majestic Steel USA, about consumerizing the industrial supply chain.
    Join us as we discuss:
    - Traits of consumers that manufacturing should adopt
    - Why convention is the antithesis of innovation
    - What changes when we recognize that manufacturing is technology
    - Supply chain opportunities exposed by COVID
    Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

    • 25 min
    Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long

    Boosting Your Marketing Efforts w/ Video Value Bombs w/ Jeff Long

    Content marketing is key in manufacturing, but video content is king.
    Let’s be honest, not everyone will sit down to read in-depth articles on a topic. They just don’t have the time.
    But a short video? Everyone has time for that.
    Jeff Long, Founder of True Focus Media, joins me to talk about why video content is an ideal way to showcase your expertise, demonstrate your products, increase leads and sales, and boost your SEO.
    In this episode, we discuss:
    - Why teaching is an underutilized marketing and sales strategy
    - A 3-step process for creating “video value bombs”
    - When to use professional videography and when to do it yourself
    - What tools to use and other pro tips
    Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

    • 33 min
    Advancing the Manufacturing Community by Banding Together w/ Marc Braun & Jonathan Jones

    Advancing the Manufacturing Community by Banding Together w/ Marc Braun & Jonathan Jones

    Founded in 1985, the Association of Manufacturing Excellence (AME) is a nonprofit organization dedicated to the exchange of knowledge and advancement through tech.
    With over four thousand members across the globe, it’s a uniquely powerful force for the evolution of manufacturing.
    Our guests today are manufacturing experts, laser-focused on creating a courageous culture and fierce advocates for transparency:
    - Marc Braun: Executive Coach at MDB, Chairman for the AME, former President of Cambridge Air Solutions, author, and volunteer.
    - Jonathan Jones: Consortium Facilitator at AME, CEO Peer Advisory Board Leader, executive coach, author, and community leader.
    In this episode, we’ll dive into:
    - Building relationships between companies and sharing best practices
    - How transparency encourages employee pride and engagement
    - Creating the right culture to develop leaders
    - Growth is not a riskless adventure
    - Accelerating the speed of innovation
    Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

    • 31 min
    What Manufacturers Can Learn from Children’s Stories w/ Megan Preston Meyer

    What Manufacturers Can Learn from Children’s Stories w/ Megan Preston Meyer

    Anyone in the industrial sector knows that we need to get the next generation excited about manufacturing. But what about the generation after that?
    How about starting with a story?
    That’s how Megan Preston Meyer, Writer/Publisher at Meyer Publishing, is doing it with her Supply Jane supply chain children’s stories.
    In this episode, we discuss:
    - Why you need more than data — you need stories
    - How Supply Jane and FIFO are teaching the supply chain
    - Why business doesn’t have to be boring (even in B2
    Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.
    Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.

    • 23 min

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