The Measure Pod

Measurelab

5.0 (3)
TECHNOLOGY
UPDATED WEEKLY

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

19/12/2025

#135 Twelve highlights of 2025 and future predictions

Full show notes, transcript and AI chatbot - https://bit.ly/4s2dxZd Watch on YouTube - https://youtu.be/mcSx6M5-V4w ----- Episode Summary: In this episode of The Measure Pod, join Dara and Matthew as they look back over the year with 12 of their favourite highlights. They discuss the funniest and most thought-provoking moments from past episodes, including the infamous tungsten cubes story, the importance of critical thinking in the age of AI, and the rapid acceleration of productivity. They also share their thoughts on warehouse-native analytics, the potential consciousness of AI, and predictions for the future of the web. Tune in for a reflective, insightful, and humorous recap of 2025 in the world of data, analytics and AI. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

50 min
28/11/2025

#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)

Full show notes, transcript and AI chatbot - https://bit.ly/43VYaqO Watch on YouTube - https://www.youtube.com/watch?v=kV6RsjPsj3c ----- Episode Summary: In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelligence and the founder of Satalia, a company recently acquired by WPP. Daniel shares insights from his extensive background in AI, which includes studying at UCL, where he completed both his undergraduate and master’s degrees, as well as a PhD focused on modeling bumblebee brains. He discusses his experience in academia, including running a master's program in applied AI and his current role as an entrepreneur in residence at UCL, where he assists in spinning out deep tech companies. Join us as we delve into Daniel's insights on AI, consciousness, and much more. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

1h 32m
14/11/2025

#133 The role of AI in analytics (with Juliana Jackson at Jellyfish)

Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNlj Watch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8 ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a knack for blending technical data insights with commercial strategy, she currently holds the position of Cloud Director at Jellyfish. Tune in to discover how her varied experiences shape her approach to product management and the evolving landscape of AI. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

1h 5m
31/10/2025

#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)

Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNd Watch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of data stakeholders. They also discuss how AI is redefining user experiences, the complexities of real-time data processing, and the breakneck pace of AI innovation. From OpenAI’s competitive rise to the societal implications of AI and the future of human–machine interaction, this episode offers a rich and forward-looking exploration of data-driven technology and its impact on the world. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

1h 21m
17/10/2025

#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)

Full show notes, transcript and AI chatbot - http://bit.ly/47craLC Watch on YouTube - https://youtu.be/lvzrZTee9lY ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language models, Johan shares insights into building scalable data workflows and the growing demand for learning platforms in analytics. They discuss the origins of Dataform, its connection with dbt, and how it’s enabling analysts to do more with GA4 data. Along the way, they touch on community insights from Superweek and explore how tools like GA4Dataform are reshaping the way teams think about data modeling and automation. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

1h 18m
03/10/2025

#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)

Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJa Watch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from career progression in the age of AI to the practical realities of implementing AI-driven company strategies. Mark shares insights on DevOps, data pipelines, and the distinction between data engineering and data science, while discussing why so many AI projects fail and what it takes to succeed. The conversation tackles the human side of technological change, including productivity expectations, burnout, and how we should be educating future generations for an AI-driven world. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

1h 28m
19/09/2025

#129 The impact of AI on digital analytics and user privacy (with Brian Clifton)

Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF Watch on YouTube - https://youtu.be/5hchBfk763o 00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:18:04 – AI and privacy in analytics 00:21:21 – Google Analytics Individual Qualification 00:25:41 – Data democratisation in analytics 00:30:07 – Google's approach to user privacy 00:30:56 – Privacy and data protection challenges 00:34:00 – AI in user interfaces 00:39:43 – User privacy and AI interaction 00:42:42 – AI and consent complexities 00:44:08 – Copyright and data ownership issues 00:46:31 – Risks to professional journalism 00:50:39 – Creativity through AI automation 00:54:00 – Hyper-targeted data is unnecessary 00:56:39 – Hyper-targeting vs. contextual advertising 01:00:04 – User privacy and data consent 01:03:41 – Creativity and AI collaboration 01:08:14 – Creative process and technology 01:10:06 – Privacy's impact on technology 01:12:47 – AI model transparency concerns ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Brian Clifton, the former Head of Web Analytics at Google (EMEA), author, and founder of Verified-Data.com and Advisor to Piwik PRO. They discuss the intersection of AI, privacy, and analytics, from the evolving role of Google Analytics and data democratisation to the challenges of user consent and data protection, they unpack how privacy-first thinking is shaping the future of measurement. Along the way, they dive into issues like AI in user interfaces, copyright and data ownership, and the risks automation poses to professional journalism. The conversation also covers creativity in the age of AI, from automation and collaboration to the impact of hyper-targeting versus contextual advertising. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #129 The impact of AI on digital analytics and user privacy (with Brian Clifton) appeared first on Measurelab.

1h 15m
05/09/2025

#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)

Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF Watch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancements 00:12:55 - Competitive image editing software 00:16:03 - Google Translate's new features 00:18:40 - Future of language learning 00:22:39 - Attribution models in digital analytics 00:27:50 - Using MCPs in digital analytics 00:30:20 - MCP servers and LLM integration 00:35:14 - Browser testing with Playwright 00:38:34 - Automated e-commerce tracking implementation 00:40:54 - API call translation challenges 00:45:43 - Customising prompt templates in MCP 00:49:41 - AI functionality and governance balance 00:51:05 - User level access in analytics 00:54:25 - Authentication challenges in MCP 00:58:59 - Customised UI for analytics workflows 01:02:05 - Agent to agent workflows 01:06:51 - Future of chat interfaces in analytics 01:10:46 - AI outsourcing mundane tasks 01:12:40 - Data activation challenges in business ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) appeared first on Measurelab.

1h 16m

5

out of 5

3 Ratings

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

Creator

Measurelab
Years Active

2021 - 2025
Episodes

149
Rating

Explicit
Copyright

© 2025 Measurelab
Show Website

The Measure Pod

History

History

Updated 22/12/2025