The MSP SEO Podcast Scott Millar

Aluminum is an abundant metal, but not so long ago, it was scarce. The same might be true for your IT business, where leads might be scarce. How can you change your situation so that leads are abundant?

Gaining topical authority using subtopics that link to a main topic in your IT business blog is a great way to rank in the search engines. Check out the IT Rockstars one month free trial for full details on how to rank your IT business top of the search.

Back in the old days you could just outrank your competitors with backlinks - the more you had the higher you'd get in the search. The search engines soon caught onto this manipulation - now the quality of the backlink is what's important.

There's a way you can outrank the competition and fly under the radar of much bigger IT businesses. In this video, I detail how you can deploy 'shadow keywords' for your website that will allow you to obtain more sales appointments.

A subtle change in the marketplace has been taking place since the pandemic. You might not have noticed, i'm stating the obvious here but it has to be acknowledged so you can take advantage of it.

Obtaining high quality backlinks is one of the elements that goes towards getting your webiste ranked highly in the search engines. As part of a series of sneay backlinks you can get for free here's the first. Thanks to @ConnorShowler on Twitter for this series of sneaky backlinks.