Social Circle

Max Mitcham
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Exploring the future of GTM through social intelligence.

Episodes

  1. 22/10/2025

    95% of B2B Companies Are Doing Social WRONG

    We covered why B2B is 10 years behind on social strategy, how outbound is dying while organic inbound becomes critical, the need for a new "social ops" role, and how Trigify 2.0 will use AI agents to make social data actionable for the first timePLUS our upcoming launch with new pricing, templates, community building, and marketing stunts.

    42 min
  2. The DARK TRUTH About Current GTM pipelines and The Future of Social

    01/10/2025

    The DARK TRUTH About Current GTM pipelines and The Future of Social

    We dig into how social agents turn social signals into action, why we moved beyond dashboards, how real attribution now tracks a post all the way to pipeline and more...

    44 min

  3. 01/08/2024

    Edward Radford | AI in Recruitment - The Game-Changing Strategies You Need to Know

    In this episode of the Sales Lab Podcast, we are joined by Ed, the VP of E-Trading and Digital at Options Group. We delve into the world of recruitment and explore how AI is revolutionizing business development within the recruitment sector. Ed shares his insights on the challenges and opportunities presented by AI in recruitment, discussing its impact on business practices and the future of the industry.

    28 min
  4. Lanny M. Heiz | Use Automation And AI to Scale Your Hubspot And Outbound

    11/07/2024

    Lanny M. Heiz | Use Automation And AI to Scale Your Hubspot And Outbound

    Welcome to another episode of the Sales Lab Podcast! Today, we are joined by a good friend of mine, Lanny M. Heiz who enables B2B SaaS to use automation and AI to scale their hubspot and outbound operations. We've been trying to get him on the podcast since the Dubai flooding a couple of months ago, and now he's finally here. Lanny is incredibly talented in several areas, including LinkedIn strategies for personal branding, automation, and integrating with HubSpot. Undoubtedly the king of outbound.

    38 min
  5. Hector Forwood | The Future of B2B Influencer Marketing

    27/06/2024

    Hector Forwood | The Future of B2B Influencer Marketing

    Welcome to another episode of the Sales Lab Podcast! Today, we're thrilled to have Hector, the CEO and founder of Fluenza, join us. Hector, known as the 'mustache legend,' leads Fluenza, an innovative tech-enabled agency aiming to revolutionise B2B influencer marketing. In this episode, Hector shares his journey and insights into the ever-evolving sales landscape, emphasising the importance of content-oriented sales strategies for sales and account executives. We dive into the challenges of standing out in today's crowded market and explore how influencers can effectively enhance your top-of-funnel efforts and build brand trust.

    40 min
  6. Adam Robinson | Doubling my Linkedin followers in 7 days

    13/06/2024

    Adam Robinson | Doubling my Linkedin followers in 7 days

    Welcome to another insightful episode of The Sales Lab Podcast, hosted by Max Mitcham from Trigify.io. In this episode, we have the pleasure of speaking with Adam Robinson who has amassed a huge following on Linkedin in the business world and is the founder of Retention.com. Adam shares his experiences and insights on scaling businesses, leveraging LinkedIn for growth, and the unique challenges faced by startups. Follow Us: Retention.com Trigify.io Connect with Adam on LinkedIn: Connect with Max on LinkedIn:

    43 min
  7. Enzo Carasso | AI Sales Hacks: Generate Leads & Book Meetings FAST!

    06/06/2024

    Enzo Carasso | AI Sales Hacks: Generate Leads & Book Meetings FAST!

    Welcome to The Sales Lab Podcast! In this electrifying episode, we're joined by Enzo, the mastermind behind Morning Leads, to uncover the secrets of generating leads and booking meetings using AI-powered workflows and innovative lead magnets. Discover how Enzo skyrocketed a campaign for Alex Hormozi, leading to 7,000 leads in just five weeks! Learn the ins and outs of personalization, crafting irresistible lead magnets, and the power of AI in cold outreach. Whether you're a seasoned sales professional or just starting, this episode is packed with game-changing insights that you can't afford to miss!

    45 min
  8. Jesse Ouellette | Data-Driven Sales Tactics to Transform Your Business

    23/05/2024

    Jesse Ouellette | Data-Driven Sales Tactics to Transform Your Business

    In this episode of the Sales Lab Podcast, we sit down with Jesse Ouellette, the mastermind behind Lead Magic. Jesse shares his journey from career setbacks to becoming a leading expert in data-driven sales. Discover the tactics that helped him revolutionise sales strategies and boost success. Learn how to harness the power of real-time data, improve your email deliverability, and implement automation to stay ahead in the competitive sales landscape. Perfect for sales professionals and entrepreneurs, this episode is packed with actionable insights and industry secrets that will transform your business. Don't miss out! 👉 Learn more about Trigify.io’s features: https://help.trigify.io/ 👉 Check out Jesse's company - https://leadmagic.io/

    38 min
  • 8 Episodes

About

Exploring the future of GTM through social intelligence.

Information

  • Creator
    Max Mitcham
  • Years Active
    2024 - 2025
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Max Mitcham
  • Show Website
    Social Circle