388 episodes

Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

The Obvious Choice Jonathan Goodman

    • Health & Fitness
    • 4.6 • 10 Ratings

Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

    225 | What No One Warned Us About When Building a Coaching Business

    225 | What No One Warned Us About When Building a Coaching Business

    Everyone warned you how hard building a business would be. They told you about the long hours and the amount of work involved.
    While helpful, there are a few things they neglected to tell you and how to manage them.
    You're being flexible and rigid in the wrong places You can't start with the $6,000 dinosaur costume The $65 monthly mistake that led to hating everyone --
    Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship.
    --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 54 min
    224 | When A Niche Isn’t Working (HOT SEAT)

    224 | When A Niche Isn’t Working (HOT SEAT)

    Focusing on demographics only in your niche can leave you unsuccessful and frustrated. There's a missing piece that can make your niche more successful and exciting.
    How to niche that isn't focused on demographics only Finding repeatable events for easier marketing Keeping people going after the event ends --
    Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship
    --
    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.
    --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 16 min
    223 | Sara Feldstein - From Burnt Out Accountant To Million+ Dollar Toy Company

    223 | Sara Feldstein - From Burnt Out Accountant To Million+ Dollar Toy Company

    Necessity is the mother of invention. Throw a worldwide pandemic at a mom who is burnt out with work and doesn't want to sit her kids in front of the screen all day, and you'll bet she'll invent a solution. 
    Sometimes, that solution turns into a million-dollar company. 
    How to turn a "no" into a "yes" The jagged journey to finding the right product to sell The PR 101 thing you're not doing but should be --
    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.
    --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 52 min
    222 | DM Sales Mastery for High-End Fitness Coaches

    222 | DM Sales Mastery for High-End Fitness Coaches

    Most coaches worry about where to find potential leads to talk to and what to say to them.
    Finding them is easy because they're right under your nose.
    As far as what to say...well, it's not as complicated or as scary as you think.
    Your 7-step proven conversation process to convert leads The booking mistake you're making, how to fix it, and how to minimize ghosting What to say if someone asks about the price during your DM conversation --
    Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.
    --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 57 min
    221 | From €800 to €8k per month as a new dad (Case Study)

    221 | From €800 to €8k per month as a new dad (Case Study)

    You know time is the one thing you can't make more of. Money is nice, but more time with your family is the goal.
    The good news is - it doesn't have to be one or the other. You can have both.
    Luring in the lurkers The onboarding process that sets clients up for success Choosing the work (and clients) that fill your cup --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 30 min
    220 | Jason Feifer - Preparing For An Uncertain Future

    220 | Jason Feifer - Preparing For An Uncertain Future

    The Universe has a knack for throwing a monkey wrench into even the best-laid plans.
    It doesn't mean you shouldn't plan and set goals. It does mean that you want to be flexible so you can dodge the wrench when the Universe gets feisty.
    How not to miss interesting detours along the way to meeting your goals The exercise you should do to create an identity that doesn't leave you trapped A lesson to learn from the best forecasters in the world to help you make more informed decisions --
    FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
    HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com
    --
    Hosts:
    @itscoachgoodman
    @fitnessjonestraining
    @amberreynolds.me
    --
    Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
    The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

    • 56 min

Customer Reviews

4.6 out of 5
10 Ratings

10 Ratings

davidoff280 ,

Great Information

Jonathan provides some great information in each of the podcast episodes. Using his real world experience to help you understand the subject and giving you practical steps you can easily implement in your business. Definitely worth listening to if you want to grow and learn more.

mrscottspencer ,

Podcast that’s 💯 all the time

Jonathan, Amber and Ren have kept me going in bringing my coaching online (as well as in-person for over 35 years). I’ve seen it all, but these guys constantly help me ‘tweak’ what I’m doing over and over. I hate change, but I welcome change that makes sense… and these guys just make sense in my line of work. Thanks 🙏

Ben from London,England ,

THE podcast for personal trainers

Jonathan is one of the most knowledgeable experts in the field of personal training. The podcast provides buckets of information with real-world examples, presented in a way that allows for practical application. Awesome!

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