80 episodes

Online courses, memberships and digital products make up the billion-dollar "infopreneur" marketplace. As a service-based entrepreneur, coach, consultant, creative, or blogger, if you don't have a digital offer yet... NOW is the time! Want in on all the secret tips and strategies to having a successful digital product based business?Hosted by Gemma Bonham-Carter, The Passive Project Podcast is a no-fluff, action-packed show that pulls back the curtain to truly show you what it takes to create, launch, and grow a successful digital product business. If you want to grow your audience, get better at email marketing, sell an online course, learn new launch strategies, and build that freedom business (without the 24/7 hustle) then this is a MUST listen!Gemma features some of today's most successful digital product creators so you can get a truly holistic view of different business, their strategies, and how you can use those tactics in your own business!Learn how Gemma went took her business from zero to multiple six-figures in revenue while having young kids at home, without a giant social media following, and by leading with value for her students and clients.

The Passive Project Gemma Bonham-Carter

    • Business
    • 5.0 • 5 Ratings

Online courses, memberships and digital products make up the billion-dollar "infopreneur" marketplace. As a service-based entrepreneur, coach, consultant, creative, or blogger, if you don't have a digital offer yet... NOW is the time! Want in on all the secret tips and strategies to having a successful digital product based business?Hosted by Gemma Bonham-Carter, The Passive Project Podcast is a no-fluff, action-packed show that pulls back the curtain to truly show you what it takes to create, launch, and grow a successful digital product business. If you want to grow your audience, get better at email marketing, sell an online course, learn new launch strategies, and build that freedom business (without the 24/7 hustle) then this is a MUST listen!Gemma features some of today's most successful digital product creators so you can get a truly holistic view of different business, their strategies, and how you can use those tactics in your own business!Learn how Gemma went took her business from zero to multiple six-figures in revenue while having young kids at home, without a giant social media following, and by leading with value for her students and clients.

    Episode 80 | How to create your course curriculum (in one afternoon!)

    Episode 80 | How to create your course curriculum (in one afternoon!)

    Want to create an online course but:
    Have no idea how to map out your contentWhat to includeHow to make sure your students get resultsIn today’s episode, I’m taking you through my course curriculum mapping method that will have you with an entirely planned out course in one afternoon…

    ... Maybe even less! 
    Let's dive in!
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    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  
    Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

    My GO-TO online course hosting platform! Teachery: https://www.teachery.co/gemma

    Do you want to know about even MORE online course platform options? Then go and watch this video where I take you through my top five course platforms: https://youtu.be/znLsuE76gQQ

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    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 13 min
    Episode 79 | The Profit Early Method: What to launch first when you’re getting started with digital products

    Episode 79 | The Profit Early Method: What to launch first when you’re getting started with digital products

    "Gemma, I have all these ideas... what should I launch first?"

    I get that question in my DMs a lot :)

    When you are looking to branch out into digital products and add a 1:many offer to your business, you’ll start looking into it and likely get overwhelmed at all the options out there.

    Do you create a…

    A mini offer.A course.A membership.A group coaching program.Heck, maybe even an eBook?

    After creating and selling digital products since 2016 and working with thousands of students, here’s what I know to be true: All of these things can work.

    One type of offer doesn’t "win" compared to the others.

    They can all be a success if you give them enough time and effort.

    So what CAN make a difference to how quickly you grow your business?

    --> The order in which you roll out your digital offers --

    In today's episode, I'm diving into what I like to call the Profit Early Method!

    This is the exact method I used to generate $500K in revenue last year!

    So hit that play button!

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    The Doors Are Now OPEN: Course Creator School
    The Doors to Course Creator School are now OPEN! There has never been a better time to join. Get an incredible price and a ton of new bonuses when you join before May 16th, 2021!
    Jump into the course here: https://gemmabonhamcarter.com/coursecreatorschool

    ---- 
    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  
    If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject 
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 22 min
    Episode 78 | The Mini Offer Myth (everything you need to know to make those $27 products profitable)

    Episode 78 | The Mini Offer Myth (everything you need to know to make those $27 products profitable)

    Ever thought about launching a mini offer?⁠ ⁠ 
    Maybe you're looking to branch out into digital products for the first time, these can look like an amazing option.⁠ ⁠ 
    Create something once, and sell it over and over again.⁠ ⁠
    Something with no coaching or interactive component.⁠ ⁠
    And you might think it’ll be way easier to sell because it’s cheap!⁠ ⁠
    I mean, who wouldn’t buy this awesome thing for just $27? It’s a steal!⁠ ⁠
    But unfortunately it’s just not that easy.⁠ ⁠ Let's say you choose to price your offer at $37 and you want to make $10K.⁠ ⁠ 
    Let’s assume a 10% conversion rate on the sales (which is generous, by the way), you’d have to get 2000 people to land on your sales page.⁠ ⁠That’s A LOT of eyeballs.⁠ ⁠ Even if you have a big audience, it’s going to be hard for you to get 2000 people to land on that sales page, particularly month after month to keep profiting.⁠ ⁠
    The way you have big success with mini offers is by using paid advertising to drive eyeballs to that sales page.⁠ ⁠If you want to make those $10k months, you have to be running ads to get those 2000 eyeballs.⁠ ⁠ 
    But now you’ve got the cost of the ads (and maybe hiring an ads manager).⁠ ⁠So that $10k just took a hit.⁠ ⁠If you are getting a 2X return on your ad spend, it means you will need to spend $5000 to get that $10000 in sales.⁠ ⁠And if you hired an ads agency? Add another $2000 in management fees.⁠ ⁠That $10k just turned into $3k.⁠ ⁠ 
    We haven’t included any expenses like software, a customer support team member you might need to handle your inbox, and any potential refund requests.⁠ ⁠See how the money can look good from the outside ("easy 10k months!") but isn’t so great when you peel back the curtain?⁠ ⁠
    It was only after I had healthy revenue in my business and could invest in an ads team that I started venturing into mini offers!⁠ ⁠
    I today's episode, I'm pulling back the curtain and talking all about what it really looks like to lead with a mini offer!
    Let's dive in!
    Have you grabbed your spot inside Online Course Prep School yet? Do it here: gemmabonhamcarter.com/prepschool

    In Prep School, you will… 
    Learn about The Mentor Model and how to turn what you know into a successful course idea (even if you don’t consider yourself an “expert”)How to do market research and uncover the best course idea to launch in your nicheIdentify exactly who your ideal student is and how to find themWhat your course needs to include in order to sell like hotcakes (and get results for your students) Sketch out your entire course curriculum using the Course Map Method (all in one afternoon - bring sticky notes!)Prep a waitlist (no fancy tech required!) so leads can start signing upOh and did I mention it’s F-R-E-E? 
    Save your spot here (we’ve had over 300 sign up already this week!): gemmabonhamcarter.com/prepschool

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    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  
    If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject 
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 20 min
    Episode 77 | The 4 Lessons I’ve Learned from Million Dollar/Year Business Owners

    Episode 77 | The 4 Lessons I’ve Learned from Million Dollar/Year Business Owners

    I’ve been doing the online business thing for a hot minute now.
    I got into blogging back in 2010. 
    Then shifted into teaching and creating courses in 2017. 
    And in that time, between the programs I’ve enrolled in, peer masterminds I’ve been a part of, and conferences I’ve attended, I have been around a lot of entrepreneurs who make more than $1million/year in their businesses. 
    I have had a chance to chat with them, understand their business model, and get a sense of the back-end of their operations. 
    Here are some lessons that being around $1m/year business owners have taught me…
    #1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.
    Bottom line: Consistency and time in the marketplace matter.
    #1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.
    Bottom line: Consistency and time in the marketplace matter.
    #1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.
    Bottom line: Consistency and time in the marketplace matter.
    #4 --> A lot of them have huge expenses every month. Team costs and ad budgets are usually the two biggies. There’s nothing wrong with a lot of expenses, so long as your profit margins remain healthy.
    But behind some of the doors I’ve been privy to, there have been many who make a million dollars a year, but are only profiting say 10% or 15% of it. In the course creation business model, that kinda sucks.
    I’d rather have a smaller, simpler business that puts $150k in my pocket every year than a giant company that stresses me out and pays me $100k a year. 
    Bottom line: Gross revenue doesn’t really mean anything. Look beyond the click-bait number. 
    Sure, we all want to make a million a year in revenue.
    I think it’s a great goal to shoot for. 
    But I’m far more interested in growing a business that, although it may not look as “big” on paper, pays me a stellar salary so that I can live my version of a dream life outside of my business. 
    When you get past the fancy, click-bait numbers, isn’t that exactly what you want too?
    Be realistic about the type of business you’re building and whether it’s in line with what you truly want. 
    Oh and know that it's totally cool to be doing a bunch of random things to make cash, while you're building that "ideal" business.
    I've got an episode coming out next week all about the super weird gigs I've had that made me revenue, while I built up my course business.
    The list is long + hilarious!
    If online courses or group programs are part of that future for you, grab your seat for Online Course Prep School if you haven't already.
    (the 5-day free event I have coming up at the end of the month!)

    Register here:  https://gemmabonhamcarter.com/prepschool
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 16 min
    Episode 76 | ANNOUNCEMENT: Online Course Prep School [FREE EVENT!]

    Episode 76 | ANNOUNCEMENT: Online Course Prep School [FREE EVENT!]

    Exciting announcement!
    Before I drop all the details, here’s the quick back story. 
    You know I’m the gal who turns creative entrepreneurs into successful course creators.
    I work with 1:1 service providers, coaches, creatives, content creators, and other entrepreneurs to take what they know and launch courses, group programs and digital offers.
    But what happens if you don’t have a clear idea yet on what your course should be about?
    What if you are worried that your audience isn’t big enough yet?
    What if you don’t have the first clue about where to really start? 
    I know that jamming everything into a 1-hour webinar really isn’t enough (and my #CourseClass webinar I have now mostly assumes you have a grasp on your course topic and audience). 
    So I decided to address these foundational concepts in a brand new LIVE event for anyone who is thinking about launching a course.
    Introducing… 
    Online Course Prep School: Define your profitable program idea, map out your offer, and jumpstart your waitlist … in just 5 days
    Register here: https://gemmabonhamcarter.com/prepschool

    5 days. 
    Live training. 
    A pop-up community.
    And a ton of clarity on how to move forward with your idea and get it launched.
    When I started mapping this whole event out, I decided to charge for it. 
    I wanted it to attract just the action-takers. The ones who are serious about learning, implementing, and launching something in 2021. 
    Even if it was a small investment - like $19 - I was planning on making it paid.
    But then guess what? 
    We went back into a “stay at home” order here in Ontario (so the 2 days/week my kids were in forest school disappeared) and I had to make my life as EASY as possible again.
    Which meant that building out a sales page, a checkout process, and doing all of the work to make a paid event happen went out the window. 
    So what does that mean for you? 
    It means that I’m still going ahead with the whole event but making it F-R-E-E. 
    So take advantage! 
    (In the future I’ll probably run this again as a paid event… so this is the time to hop in!) 
    If you know that your current business model isn’t creating the freedom, growth, or revenue you’re capable of...
    If you know that there’s a little voice telling you you’re meant for more...
    If you are ready to branch out from what you’ve always done and step into a new role as a teacher and mentor… 
    … then go save your seat at Online Course Prep School. 
    Snag your spot here: https://gemmabonhamcarter.com/prepschool
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 13 min
    Episode 75 | What Makes a “Best on the Market” Offer (and what we can learn from Shark Tank)

    Episode 75 | What Makes a “Best on the Market” Offer (and what we can learn from Shark Tank)

    Today I want to talk about offers -the products, programs, and things we create to sell to our audience. 
    Sometimes creating an offer seems overwhelming and we don’t know where to start.

    Other times we’ve created something already, but it might not be hitting the mark quite right and it needs a makeover.
    As a course creator or digital product entrepreneur, it all comes down to the offer. Whether it’s a course, a group program, a mini product… we need to get that part right in order for the money to flow. 
    There are 3 important lessons that go into creating great, sell-able offers.
    The kind of offers that end up as the best-in-market for their niche.
    They are things that I have learned in my 5+ years of selling courses and after working with hundreds of students on offer creation.
    This is nothing about bonus stacks, or copywriting, or marketing hacks…
    To learn what they are (and how we can learn some serious lessons from Shark Tank) tune in to this week’s episode of the podcast. 
    ------
    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  
    If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject 

    Not sure what tech platform to use for your course? We use and love Teachery. It’s a beautiful, user-friendly platform created by friends of ours, Jason and Caroline Zook. You can learn more and sign up with our special affiliate code at https://teachery.co/gemma

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    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 25 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Cath_illustration ,

Educational and Inspiring!!

I really enjoy Gemma's laid back style, this is an inspirational podcast for anyone thinking of starting their own business. Really useful tips to help you with different aspects of setting up and promoting your own business. Great interviews and advice!

WayfaringKiwi ,

Love, love, love Gemma's advice

I've been following Gemma for a few months now and I'm quite skeptical of online entrepreneurs but Gemma is the real thing. She offers so much helpful advice and best of all it's super detailed, and not just generalisations like so many other entrepreneurs. Her advice actually helps!!!

CornishBlondie ,

Too notch

I really warm to Gemma and to her inspirational approach. Her values align with mine and although she is so much further along in her business than I am, she truly makes me believe that I can reach amazing heights too!

Thank you Gemma for generously sharing so much of your knowledge with us.

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