The Property Stack

Hannah Parker

The Property Stack is a podcast for people building the future of property experiences, from proptech teams to listing agents. Hosted by Hannah Parker, founder of product consultancy inoki, in partnership with data and ai specialists iovox. Each episode, Hannah and Matt sit down with interesting people across property, tech and product, in the UK and beyond, to talk about what's really changing on the ground. Less about those ai press releases and more about what's actually impacting things today.  Hannah brings 17 years of property and proptech experience to the chat (including time at Zoopla, Hometrack and PropertyFinder) alongside her is co host Matt Gayleard CCO at iovox. New episodes dropping regularly, so if you've got a story or insight about what's changing in property and tech today, get in touch, we're always looking for our next guest! 

Episodes

  1. 3 days ago

    Ep 5. How to Sell to People Who Sell for a Living

    There are around 700 proptech providers chasing UK estate agents every day, and every one of them claims their tool will be the miracle they didn’t know they needed. So how do you sell to people who sell for a living? That’s the question at the heart of episode 5 of The Property Stack, as Hannah Parker and co-host Matt Gayleard (from our sponsor iovox) are joined by Annalese Walmsley, Sales Director at Kotini, fresh from the company’s triple win at the EA Masters 2026. Annalese shares with us her tips on how you sell to people who sell for a living, why pitch slapping never works and how AI should be like a good pair of pants!  “The fastest way to lose them is to actually pitch them.” Annalese takes us through her unexpected route into property, from nursery nurse to PA before landing in the proptech world, through Zero Deposit, Flatfair and Homebox to her fourth startup. She shares why consultative selling beats the pitch every time, what agents should ask before buying any new tech, and why word of mouth is still the best lead source going.  Hannah, Matt and Annalese also dig into the AI noise in sales outreach, how Kotini helped one agency cut its time to market from 14 days to five, and whether AI-savvy consumers spell trouble for agents and the big portals. Incredible guest, thank you Annalese! For more information check out kotini.co.uk The Property Stack is presented by Hannah Parker of inoki, and Matt Gayleard, CCO of our show sponsor iovox

    Ep 5. How to Sell to People Who Sell for a Living

  2. 4 Nov

    Ep. 4 What Listings Don’t Tell You

    Why do property listings tell you everything about the kitchen and almost nothing about the location? In episode 4 of The Property Stack, Hannah Parker and Matt Gayleard (iovox) sit down with Florian Gruenwald, founder of GeoSci, the Hamburg based location data business thats powers neighbourhood insights for property portals and agent websites across Europe. Florian takes us on a journey of starting GeoSci from his own personal struggle trying to find a quiet flat in Hamburg, to the challenges facing founders in the age of AI and golden learnings of working with cross border data. With Matt and I being data geeks ourselves, we LOVED getting into the reeds on this one. For more info or to chat to Florian, check out geosci.de What we get into; Why portals have been slow to add location data, and why AI is changing thatThe rational vs emotional factors buyers really search for (spoiler alert there are a lot of water and tree mentions)How priorities change across Germany, the Nordics and the AlpsA simple three step playbook for portals: show it, make it searchable, personalise itWhy “just use OpenStreetMap” is harder than it sounds (boxing schools, anyone?)Build vs buy, why quality and trust still beats speed when people make life decisions on your data

    Ep. 4 What Listings Don’t Tell You

  3. 12 Oct

    Ep. 3 The Property Portal Masterclass

    “Simon, you know this is not a real business, don’t you?” That’s what Simon Baker was told as he signed off the investment in realestate.com.au, a stake now worth billions. In this extended episode of The Property Stack, Hannah Parker and Matt Gayleard (iovox) chat to Simon, Chairman and founder of the Online Marketplace Group, serial tech investor, partner at Fusion 4 Ventures and the ex CEO of the REA Group in Australia. Simon is one of the most influential voices in property marketplaces, with a career spanning the globe. We take him back to those early days of classifieds, how he helped write the blueprint for the portal explosion and why buying a home is still the same emotional search today. Recorded in Miami, ahead of PPW Europe, taking place on the 28th to 30th October 2026 in Madrid. For tickets, visit ppweurope.com Guest: Simon Baker, Online Marketplaces Group and Fusion 4 Ventures Presented by Hannah Parker of inoki.agency, sponsored by iovox.com

    Ep. 3 The Property Portal Masterclass

  4. 29 Sept

    Ep. 2 New Era of Property Discovery, with Mal McCallion

    Buyers used to find homes in the local paper, then on the portals, and now they're starting to ask AI. So who controls how your property gets found next? That's some of the question's covered in episode two of The Property Stack, as Hannah Parker and co-host Matt Gayleard (from our sponsor iovox) are joined by portal veteran, podcaster and founder Mal McCallion, just days after the launch of his new AI native UK property portal, myporta.ai hits the headlines. "AI only needs to know about your listing once." Mal takes us through his journey from the property pages of print media to launching two massive names in the portal space and today's new AI search era. He shares what he's been hearing on his Rightmove Resilience Tour, speaking to agents up and down the country about taking back control of their property marketing online, and why depending on a single channel is a bigger risk than ever. Hannah, Matt and Mal also dig into what AI native search really means for how people discover homes, and what agents should be doing now to stay visible. Guest: Mal McCallion, founder of myporta.ai and host of The Property AI Report (myporta.ai) and CEO of ModelProp The Property Stack is presented by Hannah Parker of inoki, and Matt Gayleard CCO of our show sponsor iovox.

    Ep. 2 New Era of Property Discovery, with Mal McCallion

  5. 14 Sept

    Ep. 1 High Skill High Tech, with Ian Preston

    It could be a tire kicker enquiry, or it could be your next portfolio instruction - but how do you know where to spend your time? That's one of the questions explored in episode one of The Property Stack, as Hannah Parker and co-host Matt Gayleard (from our sponsor iovox) are joined by estate agency legend, entrepreneur and proptech innovator Ian Preston, for a conversation about where AI can make a real difference in estate agency. One great snippet: "high skill, high tech." Described AI handling more of the volume work, those frustrating missed calls, after-hours enquiries and repetitive routine tasks, so great agents can claim back more time to do what they do best. Ian and Matt look at how much opportunity is being left on the floor, with up to 65% of leads now arriving outside office hours, and how many agencies still lack a good process for understanding the value in every lead interaction. Ian also explores how agencies can use AI without losing the human side of property, still critical to building real relationships. Guest: Ian Preston, founder of Preston Baker and Greenhouse OS (ianpreston.co.uk) The Property Stack is presented by Hannah Parker of inoki, sponsored by iovox.

    Ep. 1 High Skill High Tech, with Ian Preston
  • 5 Episodes

About

The Property Stack is a podcast for people building the future of property experiences, from proptech teams to listing agents. Hosted by Hannah Parker, founder of product consultancy inoki, in partnership with data and ai specialists iovox. Each episode, Hannah and Matt sit down with interesting people across property, tech and product, in the UK and beyond, to talk about what's really changing on the ground. Less about those ai press releases and more about what's actually impacting things today.  Hannah brings 17 years of property and proptech experience to the chat (including time at Zoopla, Hometrack and PropertyFinder) alongside her is co host Matt Gayleard CCO at iovox. New episodes dropping regularly, so if you've got a story or insight about what's changing in property and tech today, get in touch, we're always looking for our next guest! 

Information

  • Creator
    Hannah Parker
  • Years Active
    2026
  • Episodes
    5
  • Rating
    Clean
  • Copyright
    © 2026 Hannah Parker
  • Show Website
    The Property Stack