Right About Now - Legendary Business Advice

The Radcast Network
  • 5.0 (1)
  • Marketing
  • Updated weekly

The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

  1. 1 day ago

    The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

    Before founding Global Processing Systems, Moses Heredia worked crop fields with his immigrant mother, entered merchant services at $4.25 an hour, and survived a period when he could not afford basic utilities. One Spanish-language sales appointment showed him what commission could unlock; after becoming a top performer and rising through management, he walked away from an executive track to build his own company. On Right About Now, Ryan Alford asks Moses what actually sustained that climb, from fierce competition and disciplined selling to honest relationships and customer-first leadership. They discuss starting from a pickup truck, taking the first financial hit as CEO, protecting employees during economic crises, and building a culture that keeps people for decades. Moses also shares why faith, service, and helping others advance matter more to him than the number in his bank account. TOPICS COVERED Moses Heredia’s immigrant family and agricultural upbringing Discipline, faith, competition, and the desire to win Entering the merchant-services industry Learning to sell on commission Identifying an underserved Spanish-speaking market Founding and scaling Global Processing Systems Human customer service in the payment-processing industry Servant leadership and the inverted-pyramid model Creating long-term employee loyalty Leading through recessions and the pandemic Honesty and accountability in business Redefining wealth, leadership, and success CONNECT WITH MOSES HEREDIA Official website: https://www.mosesheredia.com/ Fields to Fortune: https://www.mosesheredia.com/book Buy the book on Amazon: https://www.amazon.com/dp/B0F84H46R8 Global Processing Systems: https://globalprocessingsystems.com/ Instagram: https://www.instagram.com/mosesheredia_/ LinkedIn: https://www.linkedin.com/in/moses-heredia-17390098/ CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/ YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

  2. 4 days ago

    Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

    Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business. Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into category leaders. They examine the risks hidden inside explosive growth, including pre-sold inventory, three enormous breweries built during COVID and excess capacity after demand peaked. Ryan and Tony also discuss building a company with family, creating an energy drink for adults and why founders must challenge the ideas they are most tempted to protect. TOPICS COVERED Tony Vieira’s 36-year beverage career Taking Blue Moon to number one in craft beer The product strategy behind Blue Moon’s drinkability White Claw’s rise and the creation of hard seltzer Consumer psychology and viral brand growth Scaling production during extreme demand The danger of overbuilding manufacturing capacity Separating pipeline fill from recurring sales Working with a family member and co-founder Developing an energy drink for adult consumers Challenging assumptions during product development Solving customer problems instead of protecting ideas CONNECT WITH TONY VIEIRA Mōcean: https://drinkmocean.energy/ Mōcean on Amazon: https://www.amazon.com/MOCEAN-Mandarin-Caffeine-Adaptogens-Sucralose/dp/B0FSDHYS4N Mōcean on Instagram: https://www.instagram.com/moceandrinkwerx/ Tony Vieira on LinkedIn: https://www.linkedin.com/in/tonyvieira1/ CONNECT WITH RYAN ALFORD Right About Now: https://www.ryanisright.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/ Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

    Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean

  3. 14 Aug

    Podcast Advertising Is About to Change Everything | Jeff Umbro

    The podcast industry no longer looks like the creative, audio-first business it was a decade ago. Jeff Umbro, founder and CEO of The Podglomerate and host of Podcast Perspectives, joins Ryan Alford to examine the rise of video podcasting, media consolidation, programmatic advertising and the decline of high-cost narrative shows. Jeff explains how creators can separate audience acquisition from retention, establish clearer goals and determine how much production quality actually serves the business. Drawing on his experience producing more than 700 episodes, Ryan opens up about overproduction, niche audiences and creating a show that generates relationships instead of chasing vanity metrics. Together, Ryan and Jeff offer a practical strategy for sustainable podcast growth: understand what the listener receives, diversify distribution and revenue, and avoid depending on one platform. TOPICS COVERED The evolution of the podcast industry Podcasting’s growing identity crisis Audio podcasts versus video podcasts Audience acquisition and listener retention Podcast production costs and scope creep Direct sponsorships and programmatic advertising Media consolidation and platform dependence The decline of narrative podcasting Subscription, membership and live-event revenue Building a podcast that supports business objectives CONNECT WITH JEFF UMBRO The Podglomerate: https://podglomerate.com/ Work With The Podglomerate: https://podglomerate.com/connect/ Jeff Umbro on LinkedIn: https://www.linkedin.com/in/jeffumbro/ Podcast Perspectives: https://listen.podglomerate.com/show/podcast-perspectives Podcast Perspectives on Apple Podcasts: https://podcasts.apple.com/us/podcast/podcast-perspectives/id1699652108 CONNECT WITH RYAN ALFORD Right About Now: https://www.ryanisright.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/ Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

    Podcast Advertising Is About to Change Everything | Jeff Umbro

  4. 11 Aug

    Building a $25M Business From the Attention Economy with Dan Novaes

    Mode Mobile co-founder and CEO Dan Novaes joins Ryan Alford for a conversation about entrepreneurship, business pivots and turning smartphone activity into income. Dan shares how his instinct for finding overlooked opportunities took him from selling Pokémon cards as a kid to building a multimillion-dollar international electronics business before he finished college. Ryan and Dan unpack the creation of Mode Mobile, its growth from less than $100,000 in revenue to more than $25 million by 2022, and the development of an operating system that rewards people for everyday mobile activity. Dan explains why consumer attention becomes significantly more valuable when paired with action and how that relationship creates measurable value for users, advertisers and technology partners. The conversation also explores launching the EarnPhone, the challenges of entering the hardware business, the danger of pursuing growth at all costs and why Dan views the ability to pivot as his greatest entrepreneurial skill. TOPICS COVERED • Dan Novaes’ early entrepreneurial ventures • Building a $2 million business during college • The creation and growth of Mode Mobile • How EarnPhone and EarnOS work • Smartphone habits and the attention economy • How brands value consumer attention and action • Knowing when to pivot a business model • Hardware, software and licensing partnerships • Profitable growth versus growth at all costs • Mode Mobile’s future and potential IPO plans CONNECT WITH DAN NOVAES Mode Mobile: https://www.modemobile.com/ EarnPhone: https://www.modephone.com/ Mode Mobile Investment Information: https://invest.modemobile.com/ Dan Novaes on LinkedIn: https://www.linkedin.com/in/danielnovaes Mode Mobile on LinkedIn: https://www.linkedin.com/company/modemobile/ CONNECT WITH RYAN ALFORD Right About Now: https://www.ryanisright.com/ Instagram and LinkedIn: @ryanalford YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

    Building a $25M Business From the Attention Economy with Dan Novaes

  5. 7 Aug

    How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

    Chandler Bolt, founder and CEO of SelfPublishing.com, joins Ryan Alford for a tactical conversation about writing, publishing, and using a book to grow a business. Chandler shares the eight milestones his team uses to move authors from an idea to a finished launch and explains the four Ps behind a book that connects with the right reader. Ryan pushes on the questions entrepreneurs actually care about: how much publishing costs, how long the process takes, whether self-publishing beats traditional publishing, and what kind of ROI a book can realistically create. Chandler explains how the right book can generate leads, strengthen sales conversations, increase referrals, train customers and teams, and continue producing value years after publication. The conversation also challenges the obsession with bestseller lists and makes the case that for a business owner, revenue, authority and impact are far more important metrics of success. TOPICS COVERED • Self-publishing vs. traditional publishing • Chandler Bolt’s eight publishing milestones • The MORE writing method • The four Ps of positioning a book • Publishing costs, time and ROI • Using books to generate leads and close sales • Books as authority and credibility assets • Print books vs. ebooks • Why business outcomes matter more than bestseller lists CONNECT WITH CHANDLER BOLT SelfPublishing.com: https://selfpublishing.com/ Episode Offer / Consultation: https://selfpublishing.com/writeaboutnow Instagram: https://www.instagram.com/realchandlerbolt/ LinkedIn: https://www.linkedin.com/in/chandlerbolt/ YouTube: https://www.youtube.com/@ChandlerBoltOfficial CONNECT WITH RYAN ALFORD Right About Now: https://www.ryanisright.com/ Instagram: https://www.instagram.com/ryanalford/ LinkedIn: https://www.linkedin.com/in/ryan-alford/

    How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

  6. 4 Aug

    Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

    Steve Pratt joins Ryan Alford to explain why brands can no longer force people to pay attention. As the author of Earn It and co-founder of Pacific Content, Steve has spent decades studying what makes audiences willingly choose, remember and return to content. The conversation explores why traditional advertising metrics often reward weak marketing, how short-term thinking undermines long-term growth and why valuable content should feel like a genuine gift to its audience. Steve shares his framework for creative bravery and explains how brands can connect their expertise to content people would consume even if the company name disappeared. Ryan and Steve also discuss niche audiences, branded podcasts and the difference between paying for impressions and paying to generate an actual sample. This episode offers a practical strategy for marketers, founders and creators trying to stand out without becoming another interruption. Topics Covered Steve Pratt’s career in television, music and podcasting The creation of Pacific Content Why the traditional media and advertising model broke Earning attention in an unlimited-content economy Creative bravery and memorable marketing Connecting audience value to business outcomes Why sales-driven content destroys trust Marketing to prospects who are not ready to buy Super-serving an underserved audience Designing a distinctive content format Promoting content to smaller, qualified audiences Cost per sample versus traditional CPM Building an audience that chooses to return Connect With Steve Pratt Steve Pratt: https://www.stevepratt.com/ Earn It book page: https://www.stevepratt.com/book Buy Earn It on Amazon: https://www.amazon.com/Earn-Unconventional-Strategies-Brave-Marketers/dp/177458476X Steve on LinkedIn: https://ca.linkedin.com/in/steveprattca The Creativity Business: https://creativitybusiness.substack.com/ Connect With Ryan Alford Right About Now: https://www.ryanisright.com/ Ryan Alford: https://www.ryanalford.com/ Ryan on Instagram: https://www.instagram.com/ryanalford/

    Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

  7. 31 Jul

    Build Wealth the Boring Way: Passive Income, Trust and Better Leads With Dani Lynn Robison

    Dani Lynn Robison joins Ryan Alford to explain why lasting wealth is usually built through consistent, repetitive decisions instead of exciting short-term opportunities. From working as a musician on cruise ships to building Freedom Family Investments and Oodles of Leads, Dani’s career has been shaped by learning where her strengths create the most value. She explains why many aspiring landlords eventually become passive investors, how clear communication earns investor trust and why entrepreneurs should resist expanding into businesses they do not want to operate. Dani and Ryan also explore customer retention, lead nurturing and the long-term value businesses lose by constantly chasing new prospects. The conversation closes with a practical discussion about passive real estate, artificial intelligence and building financial freedom without abandoning the work that gives your life purpose. Topics Covered Finding opportunity outside your original career Mentorship, consistency and following proven systems Fear of failure versus fear of success Building teams with true leaders Passive real estate and professionally managed investments Trust, transparency and investor communication The danger of chasing every new opportunity Vertical integration versus building around core strengths Lead generation for home-service businesses Nurturing existing leads and customers Building lifetime customer value AI as a business tool instead of a replacement for human judgment Connect With Dani Lynn Robison Freedom Family Investments: https://freedomfamilyinvestments.com/ Book a conversation: https://chatwithfreedom.com/ Dani on Instagram: https://www.instagram.com/danilynnrobison/ Dani on LinkedIn: https://www.linkedin.com/in/danilynnrobison Oodles of Leads: https://oodlesofleads.com/ Connect With Ryan Alford https://www.ryanisright.com/ https://www.ryanalford.com/ https://www.instagram.com/ryanalford/

    Build Wealth the Boring Way: Passive Income, Trust and Better Leads With Dani Lynn Robison

  8. 28 Jul

    How to Turn AI Into Real Business Value | Liat Ben-Zur

    Liat Ben-Zur, author of The Bias Advantage, joins Ryan Alford for a direct conversation about why artificial intelligence is exposing fragile leadership, broken workflows and unclear accountability. Drawing on her experience leading technology transformations at Microsoft, Philips and Qualcomm, Liat explains why most unsuccessful AI initiatives are organizational failures rather than technology failures. Together, Ryan and Liat examine the difference between adopting AI and creating measurable business value. Liat outlines how leaders can begin with valuable problems, redesign workflows, establish clear ownership, build guardrails and stop experiments that fail to produce results. The conversation also explores why judgment, ethical clarity, adaptability and the ability to recognize missing context will define effective leadership in an AI-driven world. TOPICS COVERED Why AI initiatives fail to generate business value The organizational problems technology cannot solve Measuring outcomes instead of AI usage Creating accountability across every business function Redesigning workflows around artificial intelligence Knowing when to stop an AI experiment Why judgment is becoming the new leadership advantage How AI exposes outdated talent and decision-making models The risks of incomplete or biased training data Why leaders must remain accountable for machine-generated decisions Unconventional leadership in the AI era The ideas and frameworks inside The Bias Advantage CONNECT WITH LIAT BEN-ZUR Website: https://liatbenzur.com/ The Bias Advantage: https://liatbenzur.com/thebiasadvantage/ LinkedIn: https://www.linkedin.com/in/lbenzur CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW Right About Now: https://www.ryanisright.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford Ryan Alford: https://www.ryanalford.com/ Instagram: https://www.instagram.com/ryanalford/

    How to Turn AI Into Real Business Value | Liat Ben-Zur
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The #1 Marketing & Business Show on Apple Podcasts Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot. Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business. Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.  Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites. Business the way it really works. Real people. Real wins. Real screw-ups. No MBA required. Just guts, hustle, and a sense of humor. Subscribe, listen, and get Right About Now. Because business isn’t broken—it’s just been boring & stale. Until now.

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