The Recruitment Leadership Podcast Recruitment Leadership

In this episode of the Recruitment Leadership Podcast, Alison talks to Nemo D'Qrill and Alex Chikhani from Sigma Polaris, who shed light on why using psychometric assessment is a powerful tool that can help fulfil your client's needs in a highly effective yet timely way.
 
Covering the common questions and scepticism around psychometric testing Alex and Nemo provide real case studies and examples of where psychometric testing has radically changed the outcomes of a recruitment process.
 
While it is dramatic to say that psychometric testing saves lives (although it can!), there are many practical ways that psychometric testing adds value to clients and candidates, while helping you secure more placements.
 
In this episode, they discuss an array of topics relating to psychometrics, including:
Why COVID-19 has accelerated the need for psychometric testing 
How psychometric testing provides an advantage in a jobs-driven market
The common misconceptions and apprehensions on psychometric testing
How it drives remote candidate engagement (more so than standard application process)
How it can eliminate conscious and unconscious bias
Why Sigma Polaris is a lost-cost automation tool that can increase the quality of hire and reduces risk
 
There is also an exclusive offer that listeners can claim on Sigma Polaris at the end of the episode. It's not one to be missed!
 
Timestamped agenda:
06:25 - What does psychometric testing mean - in the broadest sense
07:52 - Why skills and aptitude testing has become more prevalent
12:46 - The gap in the recruitment process that Sigma Polaris addresses
17:29 - User acceptability and candidate engagement 
18:13 - How it can be your USP in a highly competitive industry and bias elimination
21:01 - Can the psychometric assessment system be gamed?
27:30 - How the system can be tailored to different roles
 
If you have any questions, queries or comments, please contact Alison Humphries: alison@recruitmentleadership.co.ukFind out more about Recruitment Leadership at recruitmentleadership.co.uk
To get in touch with Sigma Polaris and take advantage of the exclusive offer, contact alex@sigmapolaris.com and reference the Recruitment Leadership Podcast.
 
Produced by Loaded Hype - loadedhype.com

 Following on from her article "Why I'm Not Giving Up on Marketing", Alison Humphries speaks to co-founder and Director, Laura Wood on the role marketing plays in recruitment. Please note, this episode was recorded pre-lockdown.
 
With a focus on those recruitment businesses at the beginning of their marketing journey, Laura and Alison discuss how to really get the most out of your recruitment marketing.
 
As the co-owner and co-founder of two marketing agencies, Laura has helped create innovative strategies and campaigns within recruitment, drawing on over 10 years of experience and learnings from other sectors.
 
Laura and Alison discuss how to turn some bad habits and negative assumptions into positive outcomes, how to differentiate yourself on benefits rather than features, the importance of aligning sales and marketing and what you should really be measuring your brand's marketing performance on.
 
Time-stamped agenda: 
03:30 - Why you need a marketing system or strategy that's aligned to your goals
05:48 - How being too much of a perfectionist can lead to missed opportunities
08:47 - Establishing your value proposition
16:37 - Managing expectations on both sides of the fence
20:44 - The importance of admin and tracking marketing activity
23:37 - KPIs
25:31 - Differentiating your recruitment business
31:31 - Learning from other sectors' marketing
37:43 - Sales and marketing integration
43:55 - Why is marketing not as integral to recruitment as it is in other sectors
46:13 - Things that are transforming the recruitment sector
 
Contact Alison Humphries: alison@recruitmentleadership.co.ukFind out more about Recruitment Leadership at recruitmentleadership.co.uk
To find out more about Laura Wood and Generation Nexus, send an email to laura@generationnexus.com
 
Produced by Generation Nexusgenerationnexus.com

**UPDATE**
 
As you are probably aware, IR35 has now been postponed until 2021 amid the Coronavirus pandemic.
 
If you're seeking advice, we hope you find this podcast insightful still - contact details for both Alison Humphries (Host) and Simon Whitehead (Guest, Employment Partner at Brabners) can be found at the bottom of these show notes.
 
We're back with Simon Whitehead, Employment Partner at Brabners to check in on the current status of IR35 and it's implications.
 
With the implementation date for IR35 looming, things are hotting up in the world of worker regulation.
 
Since the last podcast episode on IR35, the position on IR35 has completely changed. We've gone from many unknowns, and doubts as to whether or not IR35, to a much clearer picture on what the landscape will look like within the private sector once IR35 comes into effect.
 
 
Given this, Simon kindly agreed to provide an update on what impact the updates have had, whilst offering his professional advice & guidance within the episode and answering the FAQs commonly asked by recruitment agencies.
 
The agenda for this episode is:
 
02:02 - The regulatory future for recruitment.
04:49 - When IR35 will come into effect and impact of the public sector implementation.
10:53 - Small recruitment business owners who perhaps haven't taken any action: the current risks to you and what's absolutely essential for you to do now.
18:23 - The CEST tool.
25:17 - Advice for Recruitment Business Owners who have struggled to get their clients and their candidates to engage in any discussion about IR35 - or end-user clients who have assumed it's not a legal issue, but a recruitment issue.
28:00 - Protecting yourself with Statement of Works and CEST alternatives.
 
Thanks for listening, and we wish you the best of luck with implementation!
 
For any legal advice, please contact Simon Whitehead through the Brabners' website (https://www.brabners.com/people/simon-whitehead).
 
To find out more about Alison Humphries, Recruitment Leadership and the work we do, visit our website, follow our page on LinkedIn, connect with Alison Humphries on LinkedIn - or just send an email to alison@recruitmentleadership.co.uk

Welcome to Season 4 of the Recruitment Leadership Podcast!
 
In this season, we’re focusing on a topic that's often slightly enigmatic for recruitment directors. And that topic is marketing!
 
In this episode, we speak to Kristie Perrotte, the Founder and Owner of Thrive Marketing Communications.
 
Thrive are a full-service strategic Marketing Consultancy specialising in working those in the recruitment industry.
 
Kristie has a wealth of experience in the recruitment sector totalling over 16 years and culminating in a role as a Marketing Communications Director for an international, Fortune 500 recruiter.
 
Kristie and your host Alison Humphries discuss a plethora of subjects, including just how digital marketing is transforming the recruitment industry, the different phases of marketing for a start-up and how they can get started, how to get the best value out of your database, marketing automation and how to adapt your marketing communications for markets outside of the UK.
 
Time-stamped breakdown:
01:46 - What are the ways in which the digital marketing transformation is taking place in the recruitment sector?
03:11 Thinking about a start-up business - it’s often really hard to get started on marketing. What are the first things you would put in place?
04:50 - Marketing tools that a start-up business can use
06:27 - The different phases of setting up marketing communications
09:42 - Marketing communications to clients, in comparison to candidates
12:48 - Your first dedicated marker hire
14:14 - Measures of success for a small business owner
19:24 - Getting the best value out of your database
22:11 - Targeted activity for candidates and clients
25:36 - What affects a client when choosing one recruiter over another?
32:33 - How to get more bang for your buck from your marketing content?
35:01 - What should be on your CRM checklist before you commit?
37:35 - Marketing automation
40:02 - What groundbreaking innovations do people need to be aware of?
42:46 - How to adapt your marketing strategy for Europe and the US and beyond.
 
Contact Alison Humphries: alison@recruitmentleadership.co.ukFind out more about Recruitment Leadership at recruitmentleadership.co.ukFind out more about Thrive at https://www.thrivemarcoms.co.uk/
 
Produced by Generation Nexus generationnexus.com

With Ryan McCabe, CEO of Odro.
 
In this episode of the Recruitment Leadership Podcast, Alison Humphries and Ryan McCabe "shoot the breeze" on the technical and non-technical ways you can innovate and evolve your recruitment business in a market which is increasingly competitive and is constantly changing.
 
In this episode, they discuss:
 
03:35 - Why video interviewing has become so current in the recruitment industry.
 
05:38 - KPIs.
 
11:22 - Pricing structure.
 
13:20 - Rebate structure.
 
18:48 - Psychometric tests.
 
23:55 - Statement of Works.
 
25:11 - Dashboards/Reporting.
 
26:40 - Successful Implementation.
 
30:09 - Employer Branding.

Ryan McCabe, CEO of Odro, is our guest for Season Three of the Recruitment Leadership Podcast!
In this episode, we go from the beginnings of Odro and the basics of how to use a video interviewing tool, right through to making video essential for the three C's and increasing the amount of retained business your agency does.
Host, Alison Humphries and Ryan McCabe cover a multitude of recruitment related points on video interviewing and the wider tech scene, including why THAT piece of tech you invested in didn't transform your business like you thought it would, how it can benefit diversity and inclusion practices and why video can be used to truly differentiate your business against your competitors.
 
Episode Agenda:
01:31 - What is the story behind how Odro has grown and why it became so focused on the Recruitment Market?
 
06:24 - Why has video suddenly become so much more important in the industry?
 
08:17 - How else are people using Odro other than live video interviewing?
 
10:35 - What are your thoughts on user acceptability from a candidate point of view?
 
13:13 - Have you seen a shift in attitude towards video interviewing?
 
15:09 - How to implement video interviewing as part of your process so that it gets better results for your candidates, as well as your consultants?
 
20:54 - Is there anything about the nature of video itself that gives clients a better quality hire?
 
22:48 - The video process of using a recorded interview doesn't allow the candidate to have a look at the potential workplace. Have you got any experience of the service being used to do this?
 
24:45 - Have you had any issues, or had anybody raised to you about issues about diversity and inclusivity?
 
28:49 - A little while back I remember you saying "Remember this: you clients have KPIs themselves, and headcount ain't one of them". Have you seen people relate video interviews directly to client KPIs or imagine how they could do that?
 
35:10 - I work with lots of companies who want to differentiate themselves in this very crowded market (the UK). So they will make an investment in something like Odro, or some other tech or methodology. And then, it doesn't transform the businesses. So, let's talk very practically about implementation.
 
40:40 - What do you think about making it a KPI to use or sell the new service?
 
41:37 - (To Alison) What are your thoughts on what a successful implementation look like?
 
44:21 - How do you see the recruitment industry/market/requirements developing over the next five years?