The REFRAME Podcast

Carlos M Garcia and Hector Garcia, CPA
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Hosted by Hector Garcia, CPA, and Carlos M. Garcia, co-founders of REFRAME—a movement to rebrand the accounting profession—and REFRAME Society, a community for forward-thinking accounting professionals on a shared mission to innovate and inspire. Each episode delivers actionable insights on pricing, communication, client experience, technology, and growth mindset. Designed for accountants, bookkeepers, and tax advisors, this podcast is your guide to transforming your firm and elevating the profession. https://www.reframeaccounting.com

Episodes

  1. 26/03/2025

    Ep. 3 - Managing Stress & Scope Wisely

    In this episode of the Reframe Podcast, Carlos and Hector explore the powerful theme of managing stress wisely—drawing on insights from Dr. Robyn Hanley-Dafoe, a renowned expert in stress and resiliency, and integrating their own perspectives on how to reframe stress as a signal, not a stop sign. We discuss practical mindsets and tools for navigating high-pressure environments, especially relevant to accountants and service professionals balancing client work, deadlines, and decision-making fatigue. The conversation also dives into a live framestorm around the distinction between Scope vs. Scopeless Work—a concept that reveals how ambiguity can either paralyze or empower us, depending on how we interpret the risk-reward dynamics. Whether you’re a firm owner, freelancer, or collaborator inside a bigger team, this section will shift how you approach undefined work. We wrap with some exciting updates on upcoming Reframe events in 2025, including new cities, new partners, and some fresh programming ideas we can’t wait to share. What You’ll Learn in This Episode: How to manage stress in a healthy, productive way Why some stress is necessary—and how to differentiate helpful stress from harmful stress Dr. Robyn Hanley-Dafoe’s framework for resiliency in the real world The difference between scoped and scopeless work—and why it matters How risk perception shifts when expectations are vague Behind-the-scenes updates on Reframe’s 2025 event calendar ​Learn more about REFRAME​Join the Reframe Society

    1h 11m

  2. 19/02/2025

    EP. 2 - Where does Confidence Come From?

    Your success isn’t just about what you know—it’s about who you surround yourself with. In this episode, Hector Garcia CPA and Carlos M Garcia break down the Circle of Impact—six essential personas that shape your personal and professional growth:🔹 Innovators – Inspire creativity and new perspectives🔹 Mentors – Provide guidance from experience🔹 Proteges – Reinforce your knowledge through teaching🔹 Advocates – Promote your brand and support your mission🔹 Challengers – Push you to grow and think differently🔹 Teammates – Collaborate with you to achieve greater successBeyond networking, we explore the psychology of pricing with confidence, revealing how fear and self-doubt hold professionals back from charging what they’re worth. Learn how to overcome bidirectional fear in pricing, build confidence through experience, and address client fears to create stronger relationships and sell with integrity.🚀 Key Takeaways:✅ Why your circle of influence shapes your growth✅ How to build confidence in pricing and positioning✅ The psychological barriers to pricing and how to overcome them✅ Why mentorship accelerates confidence and success✅ How rebranding can elevate your position in the industry🎯 Ready to level up your mindset, pricing strategy, and professional network? Watch now and start taking control of your growth!Join the Reframe Society

    57 min

  3. 16/01/2025

    EP. 1 - Reframing The Future of Accounting

    In the inaugural episode of the Reframe Podcast,  @HectorGarciaCPA  and  @CarlosmGarciajr  discuss their mission to rebrand the accounting profession, emphasizing the need for clear expectations in client relationships, the innovative concept of frame storming, and the importance of building a legacy in the industry. They also outline upcoming events and initiatives aimed at enhancing the profession's value and creativity. Episode also available on the REFRAME Society Youtube Channel: Subscribe here Takeaways Rebranding the accounting profession is essential in the age of AI. Setting clear expectations can significantly impact client relationships. Frame storming combines brainstorming with a focused mission. Anxiety hinders creativity and innovation in accounting. Building a legacy involves transferring knowledge to the next generation. Teaching others helps refine your own understanding and skills. Positioning your firm as a premium service provider is crucial. Effective communication of price increases is vital for business success. Surrounding yourself with a supportive community is important for growth. The upcoming events aim to empower accounting professionals with new skills. What is REFRAME? REFRAME is a community of accounting professionals dedicated to leveling up their mindset, business, and communication skills. Through monthly ReThink sessions, masterminds, and events, we empower you to rethink, refine, and reframe your approach to growth. Ready to take your skills to the next level? Learn more about the REFRAME Society: Click Here Keywords: accounting, reframe, expectations, frame storming, legacy, events, pricing, education, innovation, mentorship

    56 min
  • 3 Episodes

About

Hosted by Hector Garcia, CPA, and Carlos M. Garcia, co-founders of REFRAME—a movement to rebrand the accounting profession—and REFRAME Society, a community for forward-thinking accounting professionals on a shared mission to innovate and inspire. Each episode delivers actionable insights on pricing, communication, client experience, technology, and growth mindset. Designed for accountants, bookkeepers, and tax advisors, this podcast is your guide to transforming your firm and elevating the profession. https://www.reframeaccounting.com

Information

  • Creator
    Carlos M Garcia and Hector Garcia, CPA
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Carlos M Garcia and Hector Garcia, CPA
  • Show Website
    The REFRAME Podcast