The Remarkable CEO for Chiropractors

Dr. Peter Camiolo and Dr. Stephen Franson
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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!

  1. 14 hr ago

    374 - Good is the Enemy of Great…So is Perfect

    Why does perfectionism slow business growth, even when the right strategy is already clear? Most practices do not stall because they lack information. They stall because the doctor is waiting for the perfect plan, the perfect script, the perfect team, or the perfect moment to act. Dr. Pete and Dr. Stephen expose the hidden cost of perfection paralysis and show why execution, honest measurement, consistent training, and imperfect action create the momentum that knowledge alone never will. The path to a remarkable business is not getting everything right before moving. It is taking the next step, learning through repetition, and becoming more capable with every rep.  In this Episode You Will Discover:  Why perfection quietly disguises itself as productivity while preventing real progress. The hidden habits that keep capable doctors stuck despite knowing exactly what to do. A simple shift that turns hesitation into consistent execution. How continuous improvement creates momentum that perfection never can. The mindset every growing practice adopts long before results begin to show.   Episode Highlights  03:46 - A conversation about execution exposes the gap between knowing what to do and actually creating change.  04:38 - A familiar phrase gets challenged when perfection begins to look just as dangerous as settling for good.  06:22 - Traits that once looked like strengths start to reveal how they can quietly become constraints.  07:05 - The identity that created past success begins to look different when the next level requires a new way of operating.  10:21 - A team training philosophy reveals why excellence depends more on continual improvement than flawless execution.  11:08 - The desire to feel completely ready starts showing up in places that can delay hiring, coaching, and critical decisions.  12:33 - A discussion about inertia exposes what makes starting something new feel harder than improving it once it is already moving.  13:17 - The fear of being bad at something becomes a surprising clue to why some people never give themselves the chance to become great.  13:56 - The distance between doing nothing and doing something imperfectly turns out to be much larger than most people realize.  14:38 - A different view of failure reframes mistakes as part of the process rather than evidence that the process is broken.  15:27 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.       Resources Mentioned  Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/    To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo  For more information about ChiroHD please visit: https://content.chirohd.com/remarkable-practice  Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC   Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1   To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    374 - Good is the Enemy of Great…So is Perfect

  2. 5 days ago ·  Bonus

    Growing A Bad-A** Chiropractic Business Without Sacrificing Family or Freedom (Another TRP Success Case Study)

    The business wasn't missing ambition. It was missing the structure to sustain it.  What happens when a rapidly growing business starts demanding more from its founder than one person can give? In this case study, Dr. Jesse Jacobs of Freeform Chiropractic shares how he transformed a fast-growing franchise organization from founder-dependent momentum into a scalable enterprise built on accountability, structure, and leadership. As Free Form Chiropractic expanded from seven locations to a growing multi-unit organization, Jesse discovered that the next stage of growth required more than vision. It demanded operational discipline, clear systems, and a business that could thrive without depending on him to save the day. The result wasn't just a stronger company. It gave him more freedom with his family, greater confidence as a CEO, and a clearer path toward the future he set out to build. In This Case Study You Will: Follow how Free Form Chiropractic evolved from founder-driven growth to a business built for long-term scale.  Discover why accountability and organizational clarity became the missing pieces behind rapid expansion.  Hear what changed when Jesse stopped white-knighting every challenge and stepped fully into the CEO role.  Explore how leadership systems created greater freedom both inside the business and at home.  Take away the framework that helped transform growth into durability and optionality.   Episode Highlights 01:33 – A fast-growing franchise looked successful on paper, but behind the scenes the founder was carrying far more than the business could sustainably demand. 02:56 – The realization wasn't knowing exactly what needed to change. It was recognizing that growth had exposed problems that couldn't be solved alone. 03:56 – Personal vision became the foundation for business vision, creating clarity that reached far beyond opening more locations. 05:48 – Looking beyond the bank account and into meaningful business metrics transformed how every location was measured and improved. 07:12 – Standards stopped drifting once accountability and clear ownership became part of the organization's operating rhythm. 08:55 – Building a world-class team started with a simple commitment: only world-class people would shape the future of the company. 12:06 – The pursuit of freedom gave way to something even more valuable: building a business durable enough to create lasting optionality. 17:20 – Growth wasn't measured only by opening more locations but by creating businesses that could thrive without depending on the founder. 20:58 – Reclaiming intentional time with family became one of the clearest signs that the business was finally serving the life it was meant to support. 24:30 – The greatest breakthroughs didn't come from having all the answers, but from surrounding the business with people who understood the journey. 28:12 - Technology should make running a chiropractic practice easier, not more complicated. Dr. Bobby sits down with Sam Ogutucu from Success Partner Medic Cloud to explore how specialized IT support and in-house digital X-ray solutions help practices improve efficiency, enhance the patient experience, protect retention, and create stronger long-term profitability.   Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Medic Cloud please visit:  https://mediccloud.com.au/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    Growing A Bad-A** Chiropractic Business Without Sacrificing Family or Freedom (Another TRP Success Case Study)

  3. 1 Sept

    373 - Stop Trying to Scale Your Business Without Systems

    Talent can build a busy practice, but talent alone cannot make it scalable, durable, or transferable.  Talent alone will create a job.  Dr. Pete and Dr. Stephen unpack what operational fitness really requires: clear systems, capable people, consistent training, and a patient journey that does not depend on the doctor carrying every detail. From processes and procedures to scripting and mastery, the path forward is a practice that becomes more predictable, more transferable, and far less dependent on one person while creating a stronger experience for both the team and the patients they serve. In This Episode You Will Discover: Why natural talent can become the hidden limitation inside a growing practice. The distinction between the clinical practice and the economic engine supporting it. Five operational systems that determine whether growth remains predictable. What stale, ignored, or poorly trained systems reveal about organizational health. The moment scripting stops feeling restrictive and becomes a source of freedom. Episode Highlights 03:58 - What changes when a practice is treated as something entirely different from the business behind it? 04:15 - Two sides of the same organization may be working toward very different outcomes. 05:10 - The very talent that creates early success can quietly become the thing preventing scale. 07:57 - At what point does a demanding job finally become a durable business? 09:59 - A missing system rarely looks like the real problem until the entire team starts feeling it. 16:11 - Why operational fitness can never become something a practice simply checks off and moves past. 17:33 - Three different roles compete for the doctor’s attention, but only one should be in control at a time. 19:45 - What patients experience is only one layer of the system shaping their results. 22:24 - The path from winging it to mastery passes through a stage most doctors resist. 27:02 - The next level of operational fitness begins when systems, people, data, and automation start working together. 28:03 - Adding the right service can improve patient care while strengthening your practice. Dr. Eric welcomes the expertise of Dr. Dan RuitenBeek from Success Partner Shockwave Centers of America to discuss how regenerative shockwave therapy, staff training, and implementation support help chiropractors expand treatment options, retain more patients, and create new revenue opportunities.   Resources Mentioned Learn more about the TRP Remarkable Practice Immersion Oct 1 - 3, 2026 in National Harbor, MD and Nov 13 - 14, 2026 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/   To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Shockwave please visit: https://www.shockwavecenters.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    373 - Stop Trying to Scale Your Business Without Systems

  4. 25 Aug

    372 - Secrets to Building a Multi-Location Chiropractic Business

    The businesses that create the greatest impact aren't built by choosing between principle and innovation. They're built by leaders who know how to unite conviction, vision, and complementary strengths into something far greater than either could accomplish alone. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock to unpack how two chiropractors with completely different philosophies discovered that their greatest strengths weren't competing but complementary. What started as a shared desire to help patients avoid unnecessary spine surgery has grown into one of the fastest-scaling chiropractic organizations in the profession. Along the way, they reveal hard-earned lessons about vision, scaling, leadership, innovation, and why protecting quality must always come before pursuing growth. In This Episode You Will Discover: How two completely different approaches became the foundation for extraordinary growth.  The leadership decision that separates businesses that scale from those that stall.  Why protecting quality becomes even more important as momentum accelerates.  A simple mindset shift that makes growth challenges feel like opportunities instead of obstacles.  The unexpected connection between a compelling vision and attracting world-class people.   Episode Highlights 04:33 - Two completely different career paths unexpectedly become the foundation for something neither could have built alone. 05:14 - An overlooked group of patients exposes an opportunity hiding in plain sight. 06:50 - One leadership principle quietly explains why specialization doesn’t have to limit impact. 10:08 - A deeply personal story transforms a clinical focus into a lifelong mission. 15:07 - Three simple questions begin reshaping the way every CEO should think about vision. 18:35 - An unexpected analogy reveals why great leaders rarely see the entire journey from the beginning. 21:26 - One question about scaling uncovers what really fuels extraordinary growth. 23:26 - The easiest part of growing the business turns out not to be the one anyone expected. 26:27 - A leadership philosophy borrowed from mentorship changes the trajectory of an entire organization. 28:34 - The biggest surprise about scaling has nothing to do with opening more locations. 33:01 - A final leadership lesson reframes every challenge that comes with growth. 38:36 - Sustainable weight loss requires more than a diet. It requires the right system and support. Dr. Chris welcomes Dr. Roger Sahoury from Success Partner SprintSet to explore how chiropractors can expand their impact with a guided weight-loss program that attracts new patients, supports lasting lifestyle change, and creates a scalable revenue stream through coaching, technology, and proven business systems. Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about SprintSet please visit: https://sprintset.com    Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    372 - Secrets to Building a Multi-Location Chiropractic Business

  5. 18 Aug

    371 - Practice Fitness and Developing Your Marketing Muscles

    The strongest businesses aren't built by finding a better marketing tactic. They're built by becoming fit enough to thrive no matter how the marketplace changes. Dr. Stephen and Dr. Pete introduce a powerful fitness analogy that reveals why so many chiropractors have become overdependent on digital marketing while neglecting the foundational systems that create sustainable growth. By rethinking marketing through the lens of balance, resilience, and stewardship, they offer a practical framework for building a practice that's stronger, more adaptable, and far less vulnerable to changing algorithms or market conditions.  In This Episode You Will Discover: Why one overlooked weakness may be quietly limiting the growth of an otherwise successful practice.  A fitness analogy that completely changes how marketing should be evaluated.  The hidden cost of relying too heavily on one source of new patients.  A simple mindset shift that turns marketing from reactive to resilient.  How stronger marketing systems create greater stability, impact, and long-term growth. Episode Highlights 01:18 - A bigger mission sets up a conversation about finding the weak spots that may be limiting practice growth. 03:04 - Marketing gets reframed as an extension of mission, service, and the responsibility to reach more people. 04:19 - The changing digital marketing landscape reveals why relying too heavily on one source of new patients can leave a practice vulnerable. 05:51 - Internal, external, and digital marketing come together as three distinct areas that need strength to create a more resilient growth strategy. 06:41 - The fitness analogy makes it easier to identify which part of a practice’s marketing may be getting overtrained while another is being neglected. 08:03 - A real-world lesson in physical fitness shows what can happen when the strength required to perform consistently begins to disappear. 11:21 - The 1/3, 1/3, 1/3 framework offers a practical benchmark for evaluating the balance between internal, external, and digital marketing. 15:03 - Business fitness requires ongoing investment, and one exercise challenges where marketing time, energy, focus, and money are currently going. 17:05 - The hidden cost of missed referrals and patient churn changes the conversation around investing more heavily in internal marketing. 19:30 - External marketing brings the focus back to building relationships in the community and making sure people know who the practice is, what it does, and why it does it. 21:20 - The “power of one” creates a manageable way to strengthen each area of marketing without overwhelming the team. 22:23 - Breaking an unhealthy dependence on digital marketing starts with recognizing what the practice can control and where it has the greatest influence. 25:05 - Nadine Brunet from Success Partner Platinum Systems joins Dr. Chris to discuss the launch of Platinum Cloud, an AI-powered chiropractic software platform built to simplify workflows, reduce administrative tasks, and improve efficiency for practices. They explore agentic AI, integrated tools, seamless onboarding, and how Platinum Systems is helping chiropractors future-proof their clinics with smarter technology.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Platinum please visit: https://www.platinumsystem.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    371 - Practice Fitness and Developing Your Marketing Muscles

  6. 13 Aug ·  Bonus

    How to Go From 2 Clinics to America’s Fastest Growing Chiropractic Enterprise Without Becoming the Bottleneck (Another TRP Success Case Study)

    The challenge wasn't creating a successful business. It was building one that could keep scaling without the founders becoming the bottleneck.  What happens when a fast-growing company realizes success alone isn't enough to sustain its future? In this case study, Dr. Caleb Braddock and Dr. Chad Glines of Genesis Back & Neck share how they transformed an innovative clinical model into a scalable enterprise by embracing leadership systems, operational discipline, and CEO-level thinking. What began as a single clinic helping patients avoid spine surgery has grown into nearly 100 locations across the country, but their biggest breakthrough came when they recognized that building the next version of the business required more than entrepreneurial instinct. It required the structure, accountability, and leadership necessary to scale without sacrificing culture, quality, or the experience of their partners. In This Case Study You Will: Discover how Genesis Back & Neck grew from a single clinic into a rapidly expanding national enterprise.  Follow the leadership shift that prepared the company to scale without losing its culture or quality.  Hear why bringing in outside coaching became one of the founders' most important business decisions.  Explore how scorecards and accountability created greater clarity across the entire organization.  Gain insight into the executive mindset required to keep growing while delivering an exceptional partner experience.   Episode Highlights 01:23 - Where two very different strengths finally intersected around a problem worth solving. 02:40 - The moment one successful office started pointing toward something much bigger. 04:25 - Why the way the business was structured would become just as important as the service itself. 06:56 - The gap between what had already worked and what would be required for the next stage of growth. 08:36 - What changed when protecting the business gave way to preparing it for what was coming next. 10:16 - The point where rapid growth started exposing the limits of instinct alone. 12:17 - What became visible once the numbers were tied to clear ownership and accountability. 16:25 - The missing ingredient that helped a strong team understand how to win together. 19:06 - What the company’s growth revealed about the breakpoints they had already lived through. 20:41 - The distinction between simply continuing to grow and building the company they actually envisioned. 23:08 - Financial systems can play a major role in both patient retention and long-term practice growth. Dr. Stephen speaks with Dr. Miles Bosman from Success Partner Cash Practice about creating compliant financial plans, simplifying recurring payments, and building systems that help patients stay committed to care while giving chiropractors greater financial stability and scalability.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Cash Practice please visit: https://www.cashpractice.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    How to Go From 2 Clinics to America’s Fastest Growing Chiropractic Enterprise Without Becoming the Bottleneck (Another TRP Success Case Study)

  7. 11 Aug

    370 - How Core Values Will Make You Rich

    Everyone wants a bigger Vision Story of Success, but very few people have a decision-making framework strong enough to protect it. Dr. Stephen and Dr. Pete unpack why core values are the invisible force behind sustainable growth, resilient leadership, healthy relationships, and thriving businesses. Through practical frameworks and deeply personal stories, they reveal how alignment between values, vision, and daily behavior becomes the difference between burnout and peace, between chasing success and actually living it.  If success has ever felt harder than it should, the answer may not be working harder, but getting clearer about what truly matters.  This episode will help you get there. In This Episode You Will Discover: Why some of the biggest business struggles are actually values problems in disguise.  The surprising reason highly successful leaders walk away from opportunities others would chase.  A simple framework that exposes whether daily decisions are building success or quietly working against it.  The hidden difference between having values and actually living by them.  How one deeply personal story reveals the real cost of making decisions that conflict with what matters most. Episode Highlights 01:15 - Core values can shape wealth far beyond finances, influencing business, health, marriage, family, and everyday life. 03:11 - Meaningful growth requires values strong enough to build resilience, character, and leadership capacity. 04:39 - A simple distinction reveals whether core values are guiding the business or merely decorating the wall. 08:04 - Sustainable success looks very different from a short burst of growth followed by exhaustion and burnout. 09:14 - The relationship between core values, vision, and behavior determines whether a leader is truly operating in alignment. 11:47 - Calendars, spending habits, attention, and energy often reveal personal values more clearly than words do. 13:55 - Misalignment between values and daily behavior creates stress, friction, and unnecessary difficulty. 16:49 - Burnout may be signaling something deeper than workload alone. 19:12 - Leaders can use core values as a practical standard for personal accountability, hiring, and team culture. 23:40 - One framework helps organize aligned values across life, marriage, parenting, finances, and business. 27:23 - A major personal dream becomes a real-world lesson in using values to make difficult decisions. 31:23 - Saying no to the wrong opportunity can protect freedom, peace of mind, and long-term success. 33:02 - The right technology should give chiropractors more time to care for people, not more work to manage. Dr. Pete speaks with Gabriel Doty from Success Partner ChiroHD about building smarter practice management software that streamlines workflows, improves efficiency, embraces meaningful AI innovation, and helps chiropractic practices scale with confidence while preparing for long-term success.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about ChiroHD visit: https://content.chirohd.com/remarkable-practice Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    370 - How Core Values Will Make You Rich

  8. 4 Aug

    369 - The Profit Center That Helps You Get Better Results

    Sometimes the reason patients keep losing their progress isn't because the adjustment was ineffective, but because an invisible stressor begins working against it the moment they leave the office. Dr. Malcolm is joined by Dr. Andrew Powell of Better Balance Orthotics to share the journey that led him from rejecting traditional orthotics to embracing an entirely different neurological approach that challenges conventional thinking about posture, spinal health, and rehabilitation. Through decades of clinical observation, research, and objective measurement, he explains how stimulating the feet instead of supporting them may help patients hold adjustments longer while creating better clinical outcomes and stronger practice systems. The conversation ultimately reveals why addressing one overlooked source of stress can change both the patient experience and the economics of a chiropractic practice. In this Episode You Will Discover: Why one everyday habit may be quietly undoing clinical progress between every adjustment.  The surprising story behind a product that almost disappeared before reaching practitioners around the world.  A completely different way of thinking about orthotics that challenges decades of conventional practice.  How one overlooked assessment can reshape both patient outcomes and practice systems. The connection between better clinical certainty and an unexpected opportunity for sustainable practice growth.   Episode Highlights 01:31 - A lifelong physical struggle becomes the starting point for a completely different way of thinking about the nervous system. 03:19 - One mentor’s recommendation leads to an overlooked idea that had been hiding in plain sight. 05:21 - A passing of the torch forces an unexpected decision about responsibility, purpose, and impact. 08:19 - The accepted explanation for scoliosis gets challenged by a question that goes one level deeper. 12:22 - A fundamental distinction between support and stimulation changes the entire orthotics conversation. 19:10 - One provocative idea raises the possibility that the problem may have started long before symptoms appeared. 22:37 - Objective testing begins answering whether patients are truly holding their adjustments better. 26:38 - A realization about day-one care reshapes the entire patient assessment and recommendation process. 29:43 - The barriers that normally complicate implementation turn out to be surprisingly small. 32:25 - An immediate patient reaction reveals why experience can be more persuasive than explanation. 35:12 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.   Resources Mentioned To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceo For more information about Clinic Growth Accelerator please visit: https://growyourclinic.com/ Book a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPC Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1 To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

    369 - The Profit Center That Helps You Get Better Results
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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for your personal and business transformation. The results will elevate you from having a job to owning a business that is remarkable, and help you become the CEO!

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