Think Like a Creator

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The Business of Content. Focusing on the business side of the Creator Economy. Interviewing top creators about their processes, income streams, and mindset.

Episodes

  1. Meet the TikTokers Waging War on Hollywood

    24/12/2025

    Meet the TikTokers Waging War on Hollywood

    Hollywood is in a dire state. Almost every single being released is a sequel, remake or part of a large franchise. There’s a severe lack of original stories being told in the cinemas at the moment. But there is a group of people fighting back…. A bunch of TikTokers who are going toe-to-toe with the Hollywood machine, on minuscule budgets. They made a film for $100k, and that film is now set for a worldwide release. They believe the future of cinema lies in the hands of creators, and after speaking to their CEO Max Reisinger , I find it hard to disagree. This is Think Like a Creator, this is Camp Studios…. Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I’ve been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I’m here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you’re a YouTube nerd or you’ve never even heard the term ‘Creator Economy’ - I’ve got you covered. Right here. Every Thursday. 00:00 - 00:45 - Intro 00:46 - 02:47 - Broken Hollywood 02:48 - 03:48 - Who is Camp Studios? 03:49 - 04:25 - Intro to Max Reisinger 04:26 - 05:29 - The Journey Here 05:30 - 07:03 - The $100k Film 07:04 - 10:25 - The Money Problem 10:26 - 12:10 - The YouTube Mindset 12:11 - 15:15 - The Economics 15:16 - 16:04 - Van Life 16:05 - 17:17 - The Future of Cinema 17:18 - 21:23 - The Deep End

  2. Inside the Mind of Formula 1's Rising Star

    18/12/2025

    Inside the Mind of Formula 1's Rising Star

    This episode we welcome  Bella James, an absolute trailblazer in the Formula 1 content space. She’d leading the charge for a new generation of female fans in motorsport. Here rise has been nothing short of meteoric, and today we discuss how she’s tackled it, from her first exposure to the sport, to becoming Christian Horner’s worst nightmare. Welcome to Think Like a Creator 🧠💭 Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I’ve been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I’m here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you’re a YouTube nerd or you’ve never even heard the term ‘Creator Economy’ - I’ve got you covered. Right here. Every Thursday. Chapters: 0:00:00 - 0:02:10 - Intro 0:02:11 - 0:04:55 - The Drive to Survive Effect 0:04:56 - 0:08:25 - Bella’s Motorsport Journey 0:08:26 - 0:12:45 - Women in Motorsport 0:12:46 - 0:16:55 - F1 Creator Scene 0:16:56 - 0:24:05 - Bella’s Creator Journey  0:24:06 - 0:27:50 - First Steps in F1 0:27:51 - 0:36:24 - Christian Horner’s Worst Nightmare 0:36:38 - 0:50:32 - The Business of Bella James 0:50:33 - 0:53:54 - The Format Formula  0:53:55 - 1:01:00 - BoxBox with Bella 1:01:01 - 1:05:30 - Brand Deals 1:05:31 - 1:08:00 - Passenger Princess 1:08:01 - 1:12:30 - F1’s Missed Opportunity 1:12:31 - 1:22:03 - A Surprise Inspiration  1:22:04 - 1:26:22 - Advice for New Creators 1:26:23 - 1:27:42 - Closing Thoughts

  3. What is Life Like After You QUIT Diary of a CEO | ft. Grace Andrews

    11/12/2025

    What is Life Like After You QUIT Diary of a CEO | ft. Grace Andrews

    Welcome to Think Like a Creator 🧠💭 🪐Your guide to the creator universe. No flashy set. No gimmicks. No fluff. Just a show with one goal: be the bridge between the worlds of business and content. As the Manager of the Sidemen, I’ve been navigating these worlds longer than most. No matter which side you come from, it can be confusing. So I’m here to help. I want businesses to think more like creators and creators to think more like businesses. Whether you’re a YouTube nerd or you’ve never even heard the term ‘Creator Economy’ - I’ve got you covered. Right here. Every Thursday. This episode we welcome  @graceandrews, a Creator Entrepreneur who has recently left the Diary of a CEO after being there from the beginning. Grace walks us through what life was like at DOAC in the early days and what drove the success of a $1 billion podcast. We discuss when is the right time to quit your dream job. She then breaks down her income streams now that she's out on her own, showing what is possible for those that build their personal brands. Thank you to Grace (my wonderful co-author of Community Service) for coming on as the first guest of the Think Like a Creator Show!

    1h 3m
  • 3 Episodes

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The Business of Content. Focusing on the business side of the Creator Economy. Interviewing top creators about their processes, income streams, and mindset.

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