Third Sector Third Sector

Acting editor Andy Ricketts is joined by reporters Lucinda Rouse, Russ Hargrave and Alina Martin and, for the first time, a live audience for a special podcast recording from the Third Sector Fundraising Summit on 7 June.
From Gift Aid to charity shops and more recent digital inventions, they each make a case for their chosen fundraising innovation and explain why they believe it should be considered the greatest. Will one of these be crowned the winner or will an audience member swoop in with a better idea?
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
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Lucinda and Alina are joined by Courtney Scott, head of policy and research at the Food, Farming and Countryside Commission, and James Goodman, director of partnerships at the Local Trust.
Courtney and James make the case for why all third sector leaders need to be active participants in debates on food availability and affordability, regardless of their specific organisational focus.
James describes how food insecurity and food poverty are indicative of wider insecurity and poverty issues that community organisations are seeking to alleviate. Food, he argues, is a good place to start to strengthen communities and enable them to become better partners to third sector organisations.
Courtney stresses the importance of charities’ lived experience to help influence food policy, and draws on a new FFCC report on how funders and communities can work together on longer term food security solutions.
Charity Changed My Life features the story of Phoebe, who attributes getting back on her feet following the breakdown of her relationship to the advice and support she received from Gingerbread, a charity that supports single parents.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
Tell us what you think of the Third Sector podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.
Read the transcript.

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Lucinda and Andy are joined by Craig Bennett, chief executive of the Wildlife Trusts, to talk about the need for voluntary sector leaders to contribute to debates on issues beyond the bounds of their specific cause areas.
Craig explains how the Charity Reform Group is working to shine a spotlight on the wider contribution charities can make to society and give their leaders the confidence to engage in public policy conversations.
He also gives his views on direct action movements for environmental causes such as Extinction Rebellion.
Lucinda visits the Chelsea Flower Show to speak to some of the charities and designers behind the gardens funded by Project Giving Back, namely the Royal Entomological Society, the Teapot Trust, Fauna and Flora International and Horatio’s Garden, which was awarded best in show.
The Third Sector Fundraising Summit is taking place from 6 to 7 June and will feature a live recording of the Third Sector Podcast. Click here for registration details.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
Tell us what you think of the Third Sector Podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.


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Lucinda and Russ are joined by Neil Heslop, chief executive of the Charities Aid Foundation, to discuss how voluntary organisations can maximise their Gift Aid earnings.
Neil describes the need to digitise a process that was first introduced in the 1990s, to make it quicker and easier for donors to boost their charitable gifts by 25 per cent and raise a potential £2bn per year. 
He calls on voluntary organisations to put time and effort into understanding the process, and to participate in an ongoing government consultation on the future of the scheme.
Also in the episode, Russ and Lucinda discuss Third Sector’s reporting on the departure of Care4Calais’ boss. They consider the role of business publications in covering a story that has also attracted the attention of the mainstream media.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
Tell us what you think of the Third Sector podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.

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Lucinda and Alina are joined by the diversity, equity and inclusion specialist Natalia-Nana Lester-Bush and Rick Dodds, creative partner at the advertising agency Don’t Panic London. 
They talk about the need for nuance in the depiction of service users in advertising campaigns by voluntary organisations working in the UK and overseas.
They discuss examples of effective and impactful campaigns such as Tearfund’s recent appeal video shot in Burundi, which contradicts and ridicules a more traditional narrative of development support to poor communities abroad, employing comedy to create a more interesting and authentic story.
Rick and Natalia-Nana provide guidance on how charities can avoid “context flattening” in their storytelling, such as by ensuring a diversity of perspectives in the creative process, whilst conveying meaningful messages to audiences that inspire action.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
Tell us what you think of the Third Sector podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.
Read the transcript.


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Lucinda, Alina and Russ mark the Coronation by examining the royal patronage system and possible changes during the reign of King Charles III, with his vision of a slimmed down monarchy. 
They discuss the various roles of a royal patron, from generating publicity and exposure to removing stigma associated with sensitive charitable causes, and providing public endorsement of recipient charities’ achievements.
Alina cites data collected by the voluntary sector consultancy nfpResearch on the popularity of various royal patrons and their influence on donor patterns, as well as a 2020 study by Giving Evidence on the impact of royal patronages on their partner charities.
Lucinda provides information on the application process for charities seeking a royal patronage, which contains a heavy emphasis on aligning charitable cause areas with royals’ personal interests. And Russ explores the impact on charities when their royal patrons experience a decline in popularity.
Do you have stories of people whose lives have been transformed for the better thanks to your charity? If so, we’d like to hear them! All it takes is a short voice message to be featured on this podcast. Email lucinda.rouse@haymarket.com for further information.
Tell us what you think of the Third Sector podcast! Please take five minutes to let us know how we can bring you the most relevant, useful content. To fill in the survey, click here.
Read the transcript.

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