98 episodes

Thrive in Global Markets is a unique podcast for entrepreneurs, managing directors, and executives who are frustrated with their growth in their home market and want to expand internationally.

The podcast is intended to share practical tips, delve deep into the personal experience of successful entrepreneurs, and discuss what makes international communications successful and impactful.

Hear from the experts, ask questions, and brainstorm ideas to move your business forward into new markets by selling internationally.

Innovative and energising, Thrive in Global Markets is your gateway to global business.

Thrive in Global Markets Levent Yildizgoren

    • Business
    • 5.0 • 24 Ratings

Thrive in Global Markets is a unique podcast for entrepreneurs, managing directors, and executives who are frustrated with their growth in their home market and want to expand internationally.

The podcast is intended to share practical tips, delve deep into the personal experience of successful entrepreneurs, and discuss what makes international communications successful and impactful.

Hear from the experts, ask questions, and brainstorm ideas to move your business forward into new markets by selling internationally.

Innovative and energising, Thrive in Global Markets is your gateway to global business.

    Uber's Global Aspects with Pia Bresnan

    Uber's Global Aspects with Pia Bresnan

    Pia Bresnan is Senior Localization Manager at Uber. She was technically born in NY but is a Citizen of the world. She spent her childhood in Europe before coming back to the US for her under-grad studies in International Relations. Pia started her second career in Localization at a single language vendor, learning the ropes from the linguists' perspective then worked her way up the value chain, now at for the past 4 years leading a team of Localization Program Managers at Uber.  She has over 18+ years of Localization strategy experience with extensive hands-on operational know-how, managing global teams. She combines a strong instinct for stakeholder empathy and a keen understanding of their challenges with a pragmatic and efficient ability to lead cross-cultural teams to "get stuff done”. Pia lives in the Bay Area with her family. 
    KEY TAKEAWAYS
    It's possible to maintain a global image while adjusting to the local requirements if you understand your target audience.
    Speaking multiple languages is not necessary for a successful career in a multinational company as long as you can understand the markets you are dealing with.
    Even the way we greet one another has a huge impact on the localization process and shows how we should be taking every aspect of a culture into account.
    BEST MOMENTS
    "Customers don’t use uber because it’s an American company, they use uber because it’s serving their purpose."
    "We recognize that the way we developed Uber is not suitable for each country. Take India for example. Not only the bandwidth is very different but also the socioeconomic level of our drives is different. So we need to adjust to being able to operate in India in an efficient way."
    "It's been a journey to educate everyone to understand that we are a global company. Yes, the majority of the problems we are trying to solve are for English Speaking countries but you need to be aware that you cannot simply say 'Do you need a knife and a fork with your Uber Eats order?' in Japan because it doesn't translate to anything."
    ABOUT THE HOST
    Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
    CONTACT METHOD
    Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
    Twitter: https://twitter.com/yildizgoren
    IG: https://www.instagram.com/levent.yildizgoren/
    ABOUT THE GUEST
    Pia Bresnan is Senior Localization Manager at Uber.
    CONTACT METHOD
    https://www.linkedin.com/in/pia-f-bresnan-8186765/
    https://www.uber.com
    VALUABLE RESOURCES
    Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
    Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/
    Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

    • 28 min
    International Trade Network with Chris Walker

    International Trade Network with Chris Walker

    Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80% of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international environment. He is also a co-founder of SIITACE and Chair of FSB’s (Federation of Small Businesses) International Trade Policy Unit working to forge new policies to encourage and promote International Trade.
    KEY TAKEAWAYS
    When you have an international trade network, the entire international trade process can be made more efficient. This is because the people in this system are not only exporters or suppliers but also the people that will be doing business with them like international trade advisors and translators. Having access to this kind of network can make all aspects much easier when expanding into new markets.
    BEST MOMENTS
    “FSB has chairs of policy units, which basically follow each step, each government department so in this case, he wanted me to work with the Department of International Trade and to shadow them and to collaborate with them and to influence and leverage the information and needs of the members of which 160,000 small business members in the UK to influence government policy about how to support international trade.”
    “One of the challenges is finding the right resource to be able to support you in understanding what the export journey should and could look like and facilitating the vast amount of paperwork and procedures and processes which are required to be able to develop an international business plan. And that's the key really is having an international business plan within your general business plan.”
    “We have to value what these international trade experts do, whether it's in translation, whether it's in business development, whether it's in customs, whatever, and we have to try and forge it, forge a difference and at least very least get the international trade network to work together with these independent people more effectively.”
    “It's just humanities like that, that you have to take into account that consideration that different customs, they're slightly different nuances, as you mentioned.”
    ABOUT THE HOST
    Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
    CONTACT METHOD
    Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
    Twitter: https://twitter.com/yildizgoren
    IG: https://www.instagram.com/levent.yildizgoren/
    ABOUT THE GUEST
    Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd and Chair of FSB’s (Federation of Small Businesses) International Trade Policy Unit.
    CONTACT METHOD
    https://www.linkedin.com/in/chriswalker/
    https://www.diamondhardsurfaces.com/
    VALUABLE RESOURCES
    Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
    Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/
    Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

    • 37 min
    Loss of Natural Language with Monika Schmid

    Loss of Natural Language with Monika Schmid

    Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York. She received her PhD at the University of Dusseldorf and speaks five languages; German, Dutch, English, French, and Spanish. Her main area of research is the loss of natural language among multilingual people. It’s a problem she’s experienced directly as a multi-linguist herself.
    KEY TAKEAWAYS
    We are never lost when it comes to languages. Even if you haven’t used them in a while, all knowledge of the language is still inside your brain and can be accessed again with some practice. With every passing day, our ability will improve so much more that soon enough these forgotten phrases could come back into use.
    BEST MOMENTS
    “There has been quite a bit of research about children who are raised with more than one language about the fact that they are able to take on the outlook of other people have sort of more, there tends to be sort of measures of empathy and measures of understanding. Children who grow up with more than one language tend to do better on that. There's a really interesting thing.”
    “We need to, particularly when we train people, when we train students to work in a multilingual environment. You know, we have to teach them these kinds of things. We have to make them aware of the difficulties and pitfalls of intercultural communication.”
    “German has a lot of kind of particles that are used to sort of slightly change that doesn’t actually have any meaning as such, but sort of, are used to change the tone of the of the message.”
    “Brain handles language in a way that is different from any other knowledge that we have because I mean, it stands to reason that you forget things and stuff if you don't use it. However, there seems to be and we know this from other experiments, all the languages that we have in our brain are interconnected. And so basically whenever you use any language, all the other links all the knowledge of other languages that you have receives a little bit of simulation and that seems to be enough to prevent it deteriorating. What does deteriorate is your ability to quickly get out it.”
    “The words in all the languages that you have the words that mean the same thing are situated quite closely to each other and sometimes you reach for them because we talk at a rate of five words per second. So you have to make these decisions very quickly and sometimes you just take the wrong one.”
    “We don't lose the language. We don't lose the knowledge. What we lose is the access to that knowledge, just sort of sort of nice, fluent way of getting it out.”
    ABOUT THE HOST
    Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
    CONTACT METHOD
    Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
    Twitter: https://twitter.com/yildizgoren
    IG: https://www.instagram.com/levent.yildizgoren/
    ABOUT THE GUEST
    Professor Monika Schmid is Head of the Department of Language and Linguistic Science at the University of York.
    CONTACT METHOD
    https://www.linkedin.com/in/monika-s-schmid-1538378a/
    https://languageattrition.org/
    VALUABLE RESOURCES
    Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
    Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/
    Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

    • 35 min
    Exceptionally Precise Manufacturing with Anne Ford

    Exceptionally Precise Manufacturing with Anne Ford

    Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space.  She is passionate about manufacturing, SMEs, her county of Leicestershire as well as the role of women in the workplace, particularly in engineering. 
    Following a 30-year career in Human Resources in the corporate world, Anne joined her husband’s SME business in 2014 and applied her expertise in process mapping and project management to underpin the business with strong cloud-based systems achieving the aerospace quality standard AS9100 two years later. PGM Reball now has an unrivalled roster of multi-national customers who choose to work with this husband and wife team because of their innovative approach to making quality, light-weight, and compact actuation systems not available from traditional manufacturers. 
    PGM Reball won New Exporter of the Year in 2010 by establishing a business in Germany and since Brexit has gained Inward Processing authority for refurbishment activity to service a worldwide customer base.
    KEY TAKEAWAYS
    For global growth, we need to be proactive in seeking help and taking action, making sure that we're going to spend our money and time wisely. Building a strong relationship and maintaining it with your contacts in the export markets is the key. It needs to be tried and tested to see if there are any results, but all initial homework is so critical.
    BEST MOMENTS
    “The feel in Sweden is that they're very sad that the UK has left the EU because it puts trade barriers in the way so we're not all one on group anymore. We're not all on the same side. And that sort of psychologically really does affect the way that customers think about the UK.”
    “Getting to see as many people as possible go to shows and events and exhibitions and just really networking to try to identify the right kind of gets back to relationships again but trying to identify the right kind of partner to work with or to collaborate with. So, I think that that's one challenge. To actually sort of having to get out into the market, which is obviously a big investment in time.”
    “I think that there's lots of innovation happening in terms of materials and light-weighting needing to be very compact. So, there are lots of technological developments that if you confine yourself to the UK, you're missing out on a lot of opportunities.”
    “If you come across a stumbling block or something that you don't know about, then it's really important to have a trusted adviser effectively that you can tap into whether that's through the DIT or whether you go through a consultant, but that very definitely. I think the other piece of advice is that the DIT, Department for International Trade, will actually try to funnel you into what they call a market.”
    ABOUT THE HOST
    Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
    CONTACT METHOD
    Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
    Twitter: https://twitter.com/yildizgoren
    IG: https://www.instagram.com/levent.yildizgoren/
    ABOUT THE GUEST
    Anne Ford runs PGM Reball with her husband Mehdi Sabet and is a proud UK manufacturer of small precision ballscrews that fly in the demanding and harsh conditions of aerospace and space.
    CONTACT METHOD
    https://www.pgmreball.co.uk/
    VALUABLE RESOURCES
    Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
    Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/
    Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

    • 23 min
    Doubling Your Revenue with Simon Severino

    Doubling Your Revenue with Simon Severino

    Simon Severino helps business owners in SaaS and Services run their companies more effectively resulting in sales that soar. His services are trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. He is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and member of the SVBS Silicon Valley Blockchain Society.
    KEY TAKEAWAYS
    The key to doubling your company's revenue lies in identifying bottlenecks and solving them. Solving a bottleneck is one of the most important points for achieving this goal, as it will make you energized with motivation! The next thing on our list is habits - creating daily, weekly, or monthly schedules can help us stay organized throughout different parts of life. All these things combined add up to being agile: staying aware enough about what needs doing without wasting time.
    BEST MOMENTS
    “There are two reflective questions of all these things. Which one will I delegate tomorrow? And so I review which one gave me energy or took energy from me and which one really moved the whole business forward versus just parts of the business. And the second reflective question is if I would live more freely, and more intentionally, what will I do tomorrow? That's a daily habit. And if everybody does that, in your team, you learn you improve, but also you scale because now everybody starts as soon as they have built something that works.”
    “If the market breaks down in one week and it takes you three months to change your offers, to change your processes then you are rigid. If it takes you one week to respond on that changing your offers and your processes. Then you're agile.”
    “Velocity, which means it is speed including the direction of the speed because you can run a marathon and you’re the fastest but you're running in the wrong direction. That's the worst thing that can happen to you.”
    “What's the current bottleneck? So what's the weakest part right now? If we improve that the overall value creation goes higher, more than just if we repair everything a little bit, and so there is always one weak part and that's the bottleneck.”
    “If you really care about somebody and if you are their advisor, the first part is to really acknowledge their culture and to pick them up at their bus stop, but then get into the next year of the bus and go something, explore a little bit of the wild territory with that bus.”
    ABOUT THE HOST
    Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
    CONTACT METHOD
    Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
    Twitter: https://twitter.com/yildizgoren
    IG: https://www.instagram.com/levent.yildizgoren/
    ABOUT THE GUEST
    Simon Severino helps business owners in SaaS and Services run their companies more effectively which results in sales that soar and he is the creator of Strategy Sprints™ Method.
    CONTACT METHOD
    https://www.strategysprints.com/
    https://www.facebook.com/strategysprints/
    https://twitter.com/strategysprints
    https://www.instagram.com/strategysprints/
    https://www.linkedin.com/in/simonseverino/
    https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A
    https://podcasts.apple.com/us/podcast/strategy-sprints/id1299008831
     https://www.amazon.com/Strategy-Sprints-Accelerate-Growth-Business/dp/139860349X
    VALUABLE RESOURCES
    Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
    Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/
    Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

    • 27 min
    International Human-Centered Design with Geraint Edwards

    International Human-Centered Design with Geraint Edwards

    Geraint Edwards is Chief Growth Officer at tangerine, a UK-founded international design consultancy that helps companies to make creative leaps through the design of innovative products, services, and customer experiences. Geraint joined tangerine in 2020 and his appointment builds on the consultancy’s offer in growth sectors for the business, expanding its capabilities in service and experience design. He has recently led a project to craft the user experience at the Grand Egyptian Museum in Cairo and has also worked with longstanding tangerine clients LG and Nikon on design and innovation projects looking at future business models and products for emerging market sectors. 
    KEY TAKEAWAYS
    Design has always been about creativity and innovation, but in the last few years, it's come to mean something different. Now we think about human-centered or customer experience-driven designs that take into account what customers want from our products instead of just designing them. Merely guessing at what consumers might require is insufficient - you need an understanding not only of your market and their needs/desires; but also of evolving your service for the new market.
    BEST MOMENTS
    “Product design is now really known as quite a digital product design and a lot of different businesses talk about their product as their offer and this is something that tangerine helped an array of different clients and companies around basically innovating on their offer, and that is often referred to as a product.”
    “Decades ago, our offer only we only dealt with the R&D department right of our clients and it was a niche kind of nice to have design engineering side of the offer for that client. But more now we're working with the board level because they're becoming design-led organizations. And they’re actually trying to work out what that means in terms of their purpose and their mission to be design-led and to be human-centered.”
    “Customer experience design and design thinking can help nearly every sector. So every sector can really grow and evolve from embracing the new design mindset that the methodologies that you're encouraged to use when thinking about how to evolve your offer for new venue users, but that's the key thing is that you've got to have appetite to go after and you want to have to either evolve your offer or incrementally improve your offer to go and grow to a new sector and new market.”
    “To grow internationally, you got to be empathic to the people in those different markets. And that's really what user-centered design human-centered design does and the methodologies that we and hundreds of other design consultancies use is to really go and help our clients understand that market and I think that's the key part of our offer. And traditionally, it was pure product design, but more and more now, that's not enough. You need to think about, you know, end-to-end experiences people talk about in a holistic design solution.”
    ABOUT THE HOST
    Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
    CONTACT METHOD
    Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
    Twitter: https://twitter.com/yildizgoren
    IG: https://www.instagram.com/levent.yildizgoren/
    ABOUT THE GUEST
    Geraint Edwards is Chief Growth Officer at tangerine, a UK-founded international design consultancy that helps companies to make creative leaps through the design of innovative products, services, and customer experiences.
    CONTACT METHOD
    https://www.linkedin.com/in/geraintmedwards/ 
    https://tangerine.net/
    VALUABLE RESOURCES
    Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
    Are you curious about how ready you are to go global? Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/
    Take your business global with the 5-step

    • 28 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

B through C ,

Amazing guests

Levent and his team really have hand picked some industry greats to support the listeners through whatever it is they are trying to acheive.

Simple & Easy listening, definitly worth meandering through some of the interviews, I always find something of particular interest.

Moja_Zoe ,

Fascinating insights

A great podcast sharing fascinating insights from expert guests. Actionable advice to make an impact in your industry.

Will B-A ,

Great research

Levent too the time to do some extensive research before the interview, resulting in a great conversation.