unfulfilled

Brought to you by Fulfilled Talent

5.0 (2)
ARTS
UPDATED TWICE WEEKLY

I tell the exciting stories of the trailblazers in eCommerce.Conversations with high growth, successful eCommerce brands, agencies & partners. I speak to people who aren’t afraid to do different things in the world of eCommerce.People who are bold enough to think a little differently and stand out from the crowd. Stories of how they started, how they grew and where they’re going.

16/07/2025

Unfulfilled - Redefining Wellness: Fiona’s Mission with NAYDAYA

In this episode, Fiona, CEO of NAYDAYA, shares her inspiring journey of founding a full-body skincare and wellness brand focused on supporting women through various life stages. Fiona discusses her personal experiences that sparked the idea for NAYDAYA and her mission to break down body care taboos. The conversation covers the challenges she faced in product development, marketing, and scaling the business, including launching right before COVID-19. Fiona emphasizes the importance of understanding customer needs, building a dedicated team, and remaining mission-driven. She also hints at upcoming product launches and a mini rebrand aimed at targeting a broader customer base

43 min
19/06/2025

Unfulfilled - Innovation Vision to Reality: orderediting.com

In this episode of Unfulfilled, we're joined by Hamish, the 23-year-old co-founder of the Shopify app Order Editing. Hamish shares the story of how he and his co-founder Kira tackled the issue of post-purchase order changes, turning a personal frustration into a thriving business. The conversation covers the inception of the idea, building a customer base, the importance of building in public, and overcoming technical challenges. Hamish also delves into the future of Order Editing, including new features and a focus on profitability. Tune in for an inspiring journey filled with practical insights and entrepreneurial grit.

46 min
02/06/2025

Unfulfilled - From Casual to Classy: The Batch LDN Journey

In this episode of Unfulfilled, host Luke interviews Sam Matanle, co-founder of Batch LDN, a brand that specializes in casual suits. Sam shares the journey of starting Batch, the challenges faced, including a significant robbery incident, and how they turned adversity into a marketing opportunity. The conversation delves into the brand's unique production model aimed at sustainability, the shift from paid advertising to storytelling in marketing, and the importance of physical retail in building customer trust. Sam also discusses the impact of celebrity endorsements on brand growth and shares insights on key business metrics and future plans for Batch LDN.

44 min
14/05/2025

Unfulfilled - The Cultural Impact of Football Merchandise: Art of Football

In this episode of Unfulfilled, host Luke interviews Kelvyn Quagraine, head of brand at Art of Football. They discuss the brand's unique approach to football merchandise, the importance of cultural relevance, and the power of reactive marketing during major football events. Kelvyn shares his personal journey in the football industry, the evolution of Arthur Football, and the brand's partnerships with clubs and players. The conversation highlights the passion behind the brand and its mission to connect with fans through meaningful merchandise. In this conversation, Kelvyn Quagraine discusses the cultural significance of football and its merchandise, the impact of collaborations like the one with Guinness, and the importance of inclusivity in sports, particularly through the Women's World Cup. He shares insights on e-commerce strategies, partnerships, and offers advice for aspiring brands looking to make their mark in the industry. The discussion also touches on the future vision of expanding the Art of Football brand beyond just football to encompass other sports.

48 min
03/06/2024

Unfulfilled - Revolutionising eCommerce: The ChaChing Advantage

Welcome to episode 19 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape. Tune in as Adam unveils the innovative dynamics of ChaChing, a game-changing performance and customer acquisition platform that's reshaping eCommerce advertising. Learn how ChaChing allows merchants to set their own cost per acquisition, paying only upon successful conversions while giving back a substantial portion to customers. This approach has garnered significant market approval by minimising ad wastage and enhancing customer incentives. Adam also dives into strategic partnerships, the competitive edge of ChaChing, and the collaborative spirit within the eCommerce community. Don't miss this deep dive into a platform poised to become a major force in e-commerce. That’s now a wrap on Season 1, keep an eye out for a new look, revamped Season 2 coming soon!

48 min
08/04/2024

Unfulfilled - Evolution and Resilience: The WIRO Story

Join Luke Plane as he delves into the transformative journey of WIRO with its founder, Tom Rees. From its inception as a design studio to becoming a leading e-commerce agency, discover the pivotal moments, growth challenges, and the unexpected impact of COVID-19. Tom reveals invaluable lessons on process building, the essence of genuine team culture, and the strategic shift to Shopify Plus. This episode is a treasure trove for those looking to understand the dynamics of e-commerce evolution, the importance of solid foundations, and visions for future success amidst a rapidly changing digital landscape.

52 min
25/03/2024

Unfulfilled - Mapping the Future: what3words' Global Impact

Welcome to episode 17 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape. Explore the innovative world of what3words with partnerships manager Will Irvine, as he sheds light on their unique three-word addressing system transforming eCommerce and emergency services. Discover how this method enhances location accuracy, streamlines deliveries, and saves lives. Will dives into the challenges of changing behaviours, the power of partnerships in adoption, and the system's creation inspired by a music event mishap. Join us for an engaging discussion on the future plans, algorithm intricacies, and the passionate team driving what3words into new markets and making a global difference.

43 min
18/03/2024

Unfulfilled - Expanding Horizons: BigCommerce's Growth Strategy

Welcome to episode 16 of Unfulfilled, the podcast that delves into the journeys of people shaping the eCommerce landscape. Join Luke Plain as he sits down with Sam Jackson, Partner Growth Manager at BigCommerce, for an insightful exploration into the eCommerce world. Discover Sam's journey from recruitment to eCommerce, the essence of his role, and how BigCommerce cultivates its vital relationships with agencies and merchants. Delve into the core values of trust and collaboration that define the industry, the challenges BigCommerce face, and their strategies for future growth and development. This episode is a must-listen for anyone interested in the behind-the-scenes of eCommerce success and partnership dynamics.

44 min

5

out of 5

2 Ratings

I tell the exciting stories of the trailblazers in eCommerce.Conversations with high growth, successful eCommerce brands, agencies & partners. I speak to people who aren’t afraid to do different things in the world of eCommerce.People who are bold enough to think a little differently and stand out from the crowd. Stories of how they started, how they grew and where they’re going.

Creator

Brought to you by Fulfilled Talent
Years Active

2023 - 2025
Episodes

23
Rating

Explicit
Copyright

© 2026 unfulfilled
Show Website

unfulfilled