The Backbone

Vertebrae Social
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

We’re personal brand managers for some of the UK's top entrepreneurs. They're experts in their fields, from med tech regulation to metal recycling to making work more inclusive. They're all super different, with one thing in common; their drive to be the voice that makes a difference in their industry. Join us as we dive into the success stories of ten exceptional entrepreneurs who are disrupting their industries and effecting positive change. Gain valuable insights into how these trailblazers have built their personal brands, navigated challenges, and are shaping the future of their fields.

Episodes

  1. Marketing by Day, Supper Club by Night: Dishing Out Life Lessons with Nadiah.

    3 MAR

    Marketing by Day, Supper Club by Night: Dishing Out Life Lessons with Nadiah.

    Welcome to 'The Backbone,' a personal branding podcast featuring those who defy convention. In this episode, we dive into the fascinating career path of Nadiah, a marketing manager in the EdTech and FinTech industries, and the founder of a unique community supper club, Table For. From her early days of visual communication and food styling to her entrepreneurial ventures, hear how Nadiah melds her love for bringing people together with her professional journey. Discover her insights on authenticity, the importance of community, and balancing creative pursuits with day jobs. If you're a founder or entrepreneur looking to build your personal brand, this episode is a treasure trove of inspiration and practical advice. 00:00 Introduction to the Podcast 00:04 Meet Nadiah: A Multifaceted Career 00:46 Nadia's Passion for Cooking and Supper Club 02:17 From Visual Communication to Krispy Kreme 04:48 The Birth of Feast: Nadiah's First Business 06:02 Balancing Marketing and Creativity 07:00 The Supper Club Experience 08:32 Navigating Networking and Personal Branding 10:04 Lessons from Failure and Authenticity 10:48 The Importance of Community and Local Projects 25:54 Challenges and Rewards in EdTech Marketing 34:48 Final Thoughts and Reflections 37:42 Outro and Where to Find Nadiah Find out more about Nadiah: https://www.instagram.com/table.for_/ https://www.linkedin.com/in/nadiah-sweilem/?originalSubdomain=uk More about Sam & Tom: https://www.vertebraesocial.co.uk/

    39 min
  2. Unleashing the Inner Wolf: A Spiritual Journey with Marie

    17 FEB

    Unleashing the Inner Wolf: A Spiritual Journey with Marie

    Welcome to 'The Backbone,' the personal branding podcast for those who don't fit inside the box. In today's episode, we’re joined by Marie from Wild Wolf Movement. Discover how Marie transitioned from a freelance arts writer in Berlin to a full-time movement facilitator, exploring yoga, expressive dance, sound baths, and other spiritual practices. Learn about her journey, the impact of yoga and dance on her life, teaching methods, and balancing the spiritual with entrepreneurship. This conversation is packed with insights for founders and entrepreneurs looking to build their personal brand while staying true to their spiritual and holistic roots. 00:00 Introduction to Marie and Wild Wolf Movement 00:30 Marie's Journey into Yoga 03:35 Exploring Spirituality and Dance 05:20 Transition from Tortured Artist to Entrepreneur 09:12 Teaching and Trauma-Informed Practices 15:10 Sound Baths and Their Benefits 20:23 Inner Dance and Emotional Expression 24:56 Balancing Spirituality and Business 34:45 Future Plans and Reflections 38:09 Final Thoughts and Contact Information To find out more about Marie and her work: https://www.wildwolfmovement.com/ https://www.instagram.com/wild_wolf_movement?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== To find out more about Sam & Tom: https://www.vertebraesocial.co.uk/

    40 min
  3. Burnout to Balance: Mona McCann's Path to Wellness

    10 FEB

    Burnout to Balance: Mona McCann's Path to Wellness

    In this episode of The Backbone podcast, we explore the inspiring journey of Mona McCann, a personal trainer and fitness specialist, and the founder of Dynamis. Mona shares her unique approach to fitness and wellbeing, which goes beyond physical health to include mental and social wellness. She talks about her career at the European Union, her personal burnout experience, and how it led to the creation of Dynamis. Tune in to learn about her holistic philosophy, community-building efforts, and how she juggles a serious career with her passion for fitness. Ideal for founders and entrepreneurs looking to build a personal brand, this episode is packed with insights on how to stay balanced and achieve total fitness. 00:00 Introduction to Personal Branding 00:35 Meet Mona McCann: Personal Trainer and Fitness Specialist 01:55 Mona's Journey: From Burnout to Business Owner 02:37 The Philosophy of Total Fitness 04:45 The Importance of Mental and Physical Health 10:04 Navigating Social Pressures and Self-Care 18:43 Building a Community with Dynamis 22:19 Mona's Personal Fitness Routine 23:14 Strength Training Routine 23:33 Yoga and Mental Health 24:05 Swimming and Recovery 24:35 Work-Life Balance 26:12 Supportive Work Environment 30:32 Recognising and Managing Burnout 36:05 Top Five Desert Island Workouts 38:17 Future Plans for Dynamis 40:17 Where to Find More Information

    41 min
  4. Using SEO and Google Ads to be more visible with Kelly and Jess Rayduta from Accentuate SEO

    3 FEB

    Using SEO and Google Ads to be more visible with Kelly and Jess Rayduta from Accentuate SEO

    Welcome to the Backbone podcast, where we explore personal branding for those who don't fit in the box. In this episode, we're joined by Kelly and Jess from Accentuate SEO. Dive into the essentials of SEO and Google Ads, and how they can elevate your online presence. Kelly and Jess share their journey into the world of SEO, tips on navigating ever-changing digital landscapes, and insights on balancing creativity and data. They also discuss the importance of niching down, working with your partner, and staying ahead of the curve with AI. This episode is packed with invaluable advice for entrepreneurs looking to master their personal brand online. 00:00 Introduction and Welcome 00:18 Understanding SEO Basics 02:10 The Journey into SEO 03:51 Creativity in SEO and Google Ads 04:51 The Ever-Changing SEO Landscape 12:54 Ethical vs. Unethical SEO Practices 18:22 Starting with SEO for Small Businesses 18:34 The Role of AI in SEO 21:34 Google's Dominance in Search Engines 23:50 Joining Forces: Kelly and Jess's Story 24:50 Joining the Business: A New Beginning 25:26 Transitioning from Corporate to Entrepreneurship 26:25 Building the Home Office 27:09 Creating a Productive Workspace 29:16 Defining Roles and Responsibilities 35:24 Balancing Work and Personal Life 41:04 Advice for Aspiring Entrepreneurs 42:44 Conclusion and Where to Find Us

    44 min
  5. The Courtroom Of Cringe: How to be braver with your content with Mel Barfield

    27 JAN

    The Courtroom Of Cringe: How to be braver with your content with Mel Barfield

    Join us on The Backbone, a personal branding podcast, as we sit down with Mel Barfield, co-founder of a freelancing community and seasoned copywriter. Discover the unglamorous truth behind freelancing and the immense work needed to set up passive incomes. Mel shares her journey into copywriting, transitioning from various jobs to becoming a passionate freelancer. She also discusses the importance of personal branding, building a supportive freelance community, and the realistic challenges and opportunities freelancing offers. Ideal for founders and entrepreneurs eager to build their personal brands. 00:00 Debunking the Freelancer Myth 00:46 Meet Mel Barfield: From Town Council to Copywriting 01:09 Falling in Love with Copywriting 02:54 Early Writing Success and Career Transition 04:56 The Art of Adapting Tone of Voice 11:05 Navigating Niches in Freelancing 17:45 Building a Freelance Community 29:35 The Value of Sharing Business Insights 30:46 Starting a Podcast: Motivations and Goals 30:55 Personal Branding and Authenticity 32:08 Navigating Social Media and Personal Boundaries 34:18 Freelancing: Challenges and Rewards 37:45 The Importance of Instincts and Luck 40:27 Balancing Work and Personal Life 46:11 The Reality of Freelancing 52:19 Favorite Cheese and Final Thoughts

    55 min
  6. From Carpentry to Consoles: Shaun Campbell’s Journey

    20 JAN

    From Carpentry to Consoles: Shaun Campbell’s Journey

    Welcome to 'The Backbone,' the personal branding podcast for those who don’t fit inside a box. In this episode, we dive into the inspiring story of Shaun Campbell, founder of 'Did Someone Say Retro?' Discover how Shaun grew from refurbishing Gameboys to building a vibrant online community of over 300,000 followers. Shaun shares insights on overcoming self-doubt, the importance of sticking to your passions, and how he turned his love for retro gaming and engineering into a successful career. Whether you’re an aspiring entrepreneur or looking to build your personal brand, Shaun's journey offers invaluable lessons in authenticity, networking, and creative innovation. Tune in and get ready to be inspired! 00:00 Overcoming Self-Doubt 00:22 Introduction to Sean Campbell 00:47 Sean's Journey into Retro Gaming 02:25 Building a Community 05:43 The Retro Gaming Boom 09:31 Nostalgia and Retro Gaming 13:58 Sean's Engineering Projects 19:02 Collaborations and Future Projects 21:09 Overcoming Anxiety and Seizing Opportunities 21:47 Navigating Career Changes During COVID 24:37 Dealing with Online Negativity 28:07 Exciting Collaborations and Brand Deals 32:35 Staying True to Your Content 36:06 Balancing Projects and Nostalgia 38:41 Advice for Aspiring Creators 40:20 Where to Find More Content

    41 min
  7. Strength in Numbers: Community Building and Resilience with Amy Bird - The Backbone

    13 JAN

    Strength in Numbers: Community Building and Resilience with Amy Bird - The Backbone

    In this powerful episode of The Backbone, we dive deep with Amy Bird, a trailblazing businesswoman who runs two metal recycling businesses and has built a global community for women in recycling. Discover Amy's extraordinary journey from show jumper and international model, to becoming an award-winning business leader who advocates for change. Learn how she overcame personal and professional challenges, and her vision for the future with Women in Recycling. Perfect for founders and entrepreneurs, this episode is a goldmine of insights on building a resilient personal brand and building a community with the right people around you. Find out more about Amy Bird: https://www.linkedin.com/in/amy-bird-connolleys/ https://www.womeninrecycling.co.uk/ 00:00 Introduction to Amy Bird and Her Unique Journey 00:49 Amy's Early Life and Career Beginnings 02:45 Transition from Modeling to Scrap Metal 04:53 Family Legacy in the Scrap Metal Business 06:03 Skills and Challenges in the Scrap Metal Industry 13:44 Women in Recycling: The Birth of a Movement 18:50 Establishing the Women in Recycling Board 21:50 Navigating Business Challenges and Learning from Others 22:24 The Impact of Authenticity in Business 23:59 The Story of One Stop Recycling's Sale 26:14 The Legal Battle and Its Aftermath 28:51 Rebuilding and Moving Forward 31:39 The Importance of Sharing Real Stories 35:05 Women in Recycling: Achievements and Future Goals 39:15 Encouragement for Sharing Your Story 40:31 Where to Find More About Amy Bird 41:14 Conclusion and Final Thoughts

    42 min
  8. Building a Unique Brand Identity with Rob Venice - The Backbone

    6 JAN

    Building a Unique Brand Identity with Rob Venice - The Backbone

    Welcome to The Backbone, the personal branding podcast for unconventional thinkers! Join us in this episode as we chat with Rob Venice, the founder of Motive. Discover how Rob uses storytelling and creative design to transform office spaces into brand expressions. From his unique journey through ayahuasca spirituality to his distinct design philosophy, Rob shares his innovative approach and the psychological nuances that make his work stand out. If you're a founder or entrepreneur aiming to build an authentic personal brand, this episode is packed with insights and inspiration to get those creative juices flowing... 00:00 Introduction and Personal Reflections 00:25 Meet Rob Venice: Founder of Motive 00:42 The Concept Behind Motive 02:56 Challenges and Successes 04:36 Client Interaction and Creative Process 10:46 The Role of Psychology in Design 15:01 Personal Work Environment and Inspirations 20:26 The Ayahuasca Experience 37:50 Future Plans for Motive 40:19 Final Thoughts and Advice Find out more about Rob and his work at: https://www.linkedin.com/in/rob-venice-a887a534/ https://www.motivemotivemotive.com/ To find out more about Sam and Tom, visit: https://www.vertebraesocial.co.uk/

    42 min
  • 8 Episodes

About

We’re personal brand managers for some of the UK's top entrepreneurs. They're experts in their fields, from med tech regulation to metal recycling to making work more inclusive. They're all super different, with one thing in common; their drive to be the voice that makes a difference in their industry. Join us as we dive into the success stories of ten exceptional entrepreneurs who are disrupting their industries and effecting positive change. Gain valuable insights into how these trailblazers have built their personal brands, navigated challenges, and are shaping the future of their fields.

Information

  • Creator
    Vertebrae Social
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Explicit
  • Show Website
    The Backbone