The Backbone

Vertebrae Social

We’re personal brand managers for some of the UK's top entrepreneurs. They're experts in their fields, from med tech regulation to metal recycling to making work more inclusive. They're all super different, with one thing in common; their drive to be the voice that makes a difference in their industry. Join us as we dive into the success stories of ten exceptional entrepreneurs who are disrupting their industries and effecting positive change. Gain valuable insights into how these trailblazers have built their personal brands, navigated challenges, and are shaping the future of their fields.

Episodes

  1. Marketing by Day, Supper Club by Night: Dishing Out Life Lessons with Nadiah.

    3 MAR

    Marketing by Day, Supper Club by Night: Dishing Out Life Lessons with Nadiah.

    Welcome to 'The Backbone,' a personal branding podcast featuring those who defy convention. In this episode, we dive into the fascinating career path of Nadiah, a marketing manager in the EdTech and FinTech industries, and the founder of a unique community supper club, Table For. From her early days of visual communication and food styling to her entrepreneurial ventures, hear how Nadiah melds her love for bringing people together with her professional journey. Discover her insights on authenticity, the importance of community, and balancing creative pursuits with day jobs. If you're a founder or entrepreneur looking to build your personal brand, this episode is a treasure trove of inspiration and practical advice. 00:00 Introduction to the Podcast 00:04 Meet Nadiah: A Multifaceted Career 00:46 Nadia's Passion for Cooking and Supper Club 02:17 From Visual Communication to Krispy Kreme 04:48 The Birth of Feast: Nadiah's First Business 06:02 Balancing Marketing and Creativity 07:00 The Supper Club Experience 08:32 Navigating Networking and Personal Branding 10:04 Lessons from Failure and Authenticity 10:48 The Importance of Community and Local Projects 25:54 Challenges and Rewards in EdTech Marketing 34:48 Final Thoughts and Reflections 37:42 Outro and Where to Find Nadiah Find out more about Nadiah: https://www.instagram.com/table.for_/ https://www.linkedin.com/in/nadiah-sweilem/?originalSubdomain=uk More about Sam & Tom: https://www.vertebraesocial.co.uk/

    39 min
  2. Strength in Numbers: Community Building and Resilience  with Amy Bird - The Backbone

    13 JAN

    Strength in Numbers: Community Building and Resilience with Amy Bird - The Backbone

    In this powerful episode of The Backbone, we dive deep with Amy Bird, a trailblazing businesswoman who runs two metal recycling businesses and has built a global community for women in recycling. Discover Amy's extraordinary journey from show jumper and international model, to becoming an award-winning business leader who advocates for change. Learn how she overcame personal and professional challenges, and her vision for the future with Women in Recycling. Perfect for founders and entrepreneurs, this episode is a goldmine of insights on building a resilient personal brand and building a community with the right people around you. Find out more about Amy Bird: https://www.linkedin.com/in/amy-bird-connolleys/ https://www.womeninrecycling.co.uk/ 00:00 Introduction to Amy Bird and Her Unique Journey 00:49 Amy's Early Life and Career Beginnings 02:45 Transition from Modeling to Scrap Metal 04:53 Family Legacy in the Scrap Metal Business 06:03 Skills and Challenges in the Scrap Metal Industry 13:44 Women in Recycling: The Birth of a Movement 18:50 Establishing the Women in Recycling Board 21:50 Navigating Business Challenges and Learning from Others 22:24 The Impact of Authenticity in Business 23:59 The Story of One Stop Recycling's Sale 26:14 The Legal Battle and Its Aftermath 28:51 Rebuilding and Moving Forward 31:39 The Importance of Sharing Real Stories 35:05 Women in Recycling: Achievements and Future Goals 39:15 Encouragement for Sharing Your Story 40:31 Where to Find More About Amy Bird 41:14 Conclusion and Final Thoughts

    42 min

About

We’re personal brand managers for some of the UK's top entrepreneurs. They're experts in their fields, from med tech regulation to metal recycling to making work more inclusive. They're all super different, with one thing in common; their drive to be the voice that makes a difference in their industry. Join us as we dive into the success stories of ten exceptional entrepreneurs who are disrupting their industries and effecting positive change. Gain valuable insights into how these trailblazers have built their personal brands, navigated challenges, and are shaping the future of their fields.