WABChats Sam Ridgway

Piers Daniell is an entrepreneur in the world of energy, property and, more recently, politics. Piers set up his first business aged just 15 and hasn't looked back since then. Piers founded internet service provider Fluidata in 2004 and by the time he departed as Chairman in March 2019, it had grown into a £30m company with over 95% customer retention rate.
The company won numerous awards multiple times including the Tech Track 100 award, Deloitte Fast 50 and being named a Sunday Times Best Small Company to work for three times. Piers himself has also won a number of awards, including Young Entrepreneur of the Year and the Queen’s Award for Innovation which he was presented by the Queen in 2014.
More recently Piers has entered the energy market with his company Tewke. Tewke's AI-enabled Automation allows homeowners to boost energy efficiency, save money, and reduce environmental impact by learning from homeowners' routines and encouraging eco-friendly habits. Tewke's objective is to control and optimise energy, by learning, controlling and adapting.
In this episode, Piers shares with us the challenges and lessons from the very early stage of his business career and the significant challenges he faced when selling his first major business Fluidata. We then go on to discuss his new business Tewke and the work it is doing to address the problems of behavioural change in sustainable living, using AI and Automation to build what is in essence a smart grid for homeowners.

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Omid Moallemi Is a creative and product designer. He is the Co-Founder of the social gifting app Prsnt. After graduating, Omid worked in furniture design, creating designs for tables, cutlery and kitchen products. Following this he joined other design consultancies which ultimately gave him the platform to start his own consultancy BlueSix Design in Brighton.
Omid has also designed a next-generation nicotine device and has a patent around its technology which has attracted interest from the “big 4” tobacco companies. In 2020, Omid Co-Founded Prsnt. Prsnt is a social gifting app aiming to change the social fabric of how we gift in the next few years. In this episode, Omid explains in detail how Prsnt allows you to send someone instant gifts, such as a coffee or a voucher to their phone, they can redeem the QR code and send a video message back. Prsnt already has many big-name brands signed up to its platform including Deliveroo, John Lewis, Amazon and Sainsbury's.

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Mihir Warty is Chief Stategy Officer for World Rugby. Originally an economist and management consultant, Mihir joined World Rugby from the global advertising network MullenLowe Group.
Before this, Mihir was Director of Strategy & Research at Sport England. His introduction of new insight and tools to the sector helped boost sports participation by 700,000 adults, the first-ever recorded increase. Mihir has also worked as Head of Strategy for BBC Sport, where he worked on rights and genre strategy and was Deputy-Chair of Sporting Equals, the body responsible for racial inclusion in UK sport. Mihir has a degree in Economics from Cambridge University and was the gold medallist on SDA Bocconi’s MBA Programme.
Mihir spends time discussing how one might go about building a strategy for a Global sport such as rugby with millions of stakeholders. The stages involved in designing and implementing a strategy and how to effectively communicate it. We also discuss how you can engage stakeholders, something World Rugby is not short of, in this process.

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Francesca Muston is Vice President of Fashion at the world-leading trend forecasting company WGSN. WGSN uses expert trend forecasting and data science to help global companies and brands get ahead of the right trends. WGSN provide consumer insight, product design direction and trading strategies to help businesses create sustainably in the future and ultimately land the right trends at the right time to maximise sales.
Francesca started out as a Senior Editor with WGSN nearly 20 years ago and now leads a team of trend and data experts in delivering well-evidenced trend directions that enable clients to make decisions confidently. Francesca is a seasoned speaker, she has presented and consulted for global brands, retailers and manufacturers advising them on future strategies and sustainability. Her contributions and insight in the future of fashion discussion can be found in the National Press, The Economist and the WSJ.

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Duncan McKay is the Founder & CEO of Aistetic, an Oxford University spinout that aims to revolutionize the fashion industry by offering 3D body models generated from mobile devices. The accurate next-gen 3D body modelling platform is found in Aistetic's first product which is available to online clothing retailers and is designed to increase conversion, lower returns and excess inventory and ultimately this works to reduce clothing waste and increase sustainability.
Aistetic is compatible with e-commerce platforms. The solution is designed to be compatible with any ecommerce platform, with simple low-cost implementation.  
Duncan is a highly experienced marketer. He’s an expert in launching and commercializing new products for major consumer goods companies. He started his career at L'Oréal, and has worked for the likes of Unilever and Walls. He was awarded PepsiCo's Chairman's Award and the Marketing Excellence Award and holds an MBA from INSEAD. Prior to founding AIstetic he served as Head of Ecommerce Europe at Pepsi Lipton.
Duncan's vision is to disrupt and make accessible 3D body measurements using state-of-the-art computer vision and deep learning technology.
https://www.aistetic.com/

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Leo Campbell is Co-Founder of Modern Baker. Modern Baker is seen by many as the UK’s first truly healthy bakery. The business launched the latest iteration of the high-tech Superloaf, it's gut healthy bread brand, exclusively into Marks & Spencer in March 2023. The product –full of bioactive plant-based compounds – is co-manufactured and co-packaged by Hovis.
Modern Baker has re-engineered ultra-processed bread to make it actively healthy and it has plans to use the same approach for making other foods healthier such as breakfast cereals, pasta, ready meals and pastries. Innovation UK, a national agency, has just awarded the company £450,000 and six successive government grants has led to investment of up to £4 million.
Modern Baker was born as a result of Leo's business partner Melissa’s breast cancer diagnosis. Whilst she was seriously ill, Melissa supplemented her medication with a very natural diet. It became very clear, very quickly that there were all sorts of benefits to this type of diet. So much so that Leo and Melissa started looking seriously into how significant diet is in terms of the impact it has on our health and general wellbeing.
We talk to Leo about why him and his partner Melissa first started Modern Baker, their drive and purpose. We cover the technology behind the product and it's versatility, how outsourcing has proved vital for Modern Baker and what the future holds for the company following its 6th Government grant from Innovate UK.

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