Waypointers

Waypoint Partners
  • 5.0 (2)
  • MANAGEMENT
  • UPDATED TWICE WEEKLY
Waypointers

Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.    Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.    Subscribe to Waypointers wherever you get your podcasts.    Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.

  1. 5 DEC

    Coca-Cola’s AI Xmas – a sign of advertising creative to come?

    Most of the year, the advertising industry barely registers in the world at large. But that changes as we head into the festive season. Indeed, the first Christmas TV ads increasingly mark the start of this season and conversations about ad creative enter the mainstream. Pretty much everyone has a view on the year’s John Lewis ad as it makes headlines across both traditional and social media.With this in mind, there’s no better time to focus in on advertising creative – the state of play...

    28 min

  2. 20 NOV

    35. Becoming an expert negotiator – lessons from the pros

    If you ask most agency leaders, very few will claim to enjoy negotiating. Sure, it’s a necessary part of business, but secretly most of them will be wondering how they could do things better. Could they have got negotiated better payment terms; could they have secured a larger remit with a client; could they have hired that senior person for less? Plus, negotiating can be filled with emotion, and dealing with emotion in the workplace can be deeply uncomfortable. This lively and at t...

    41 min

  3. 17 JUL

    34. What you don’t know about corporate culture! In conversation with Joel Levy, former adman, adviser to Tony Blair’s Labour government and co-founder of Leonardo Advisory

    Waypointers

    44 min

  4. 27 JUN

    33. SAMY Alliance, a fast growing social-first agency group working with the world’s leading brands

    A new challenger on the blockAt Waypoint we talk often about Challengers, fast growing agencies and agency groups that are born digital and performance first, who deliver on the “modern marketing brief.”In this episode, Waypoint partner Matt Lacey profiles a new entrant to the Challenger cohort. That new entrant is SAMY Alliance, a fast-growing, social-first agency group, intent onpartnering with the world’s most recognisable brands who are seeking a modern, social-first solution.SAMY already...

    34 min

  5. 15 MAY

    32. SMEs should look again at public sector contracts – legislative changes are levelling the playing field!

    Some agency and tech businesses have got their processes around tendering for public sectors contracts off to a tee. Many others are put off by a set of negative perceptions; that the whole thing is beset with red tape and simply not worth the hassle. They might have tendered in the past, simply to learn several weeks after the cutoff date, that they’ve not been successful. No feedback, no learning, no nothing. No wonder they decided not to go back for more. Changing timesVery soon all o...

    46 min

  6. 24 APR

    31. Simon Martin, founder and chief executive of Oliver, on 20 years as an industry disruptor

    Disruption is a recurrent theme in our Waypointers podcast and it often happens at the hands of outsiders – as our previous episode with a former US Marine, Justin Lewis shows. The guest in our latest episode is Simon Martin, the founder and chief executive of Oliver. Over the last 20 years Simon has brought significant disruption to the ad industry. His unique perspective comes from having started his career in the insurance sector where he saw the way in which deeply embedded relationships ...

    39 min

  7. 20 MAR

    30. A former US marine’s guide to agency leadership – in conversation with Justin Lewis, chair of Constellation (part of the Stagwell Group)

    Serving in the military provides a unique perspective on leadership. In this episode of the podcast, Waypoint Partner Matt Lacey sat down with former US marine Justin Lewis to learn about his very personal form of leadership at Constellation, a collective of best-in-class agencies within challenger network, Stagwell. Justin’s take on leadership is inspiring and he speaks with great passion. There is much here for new and experienced agency heads alike to learn as well as for entrepreneur...

    42 min

  8. 22 FEB

    STRAT7 - An agency at the forefront of AI – in conversation with Barrie Brien Group CEO and Paul Jackson, Managing Director of STRAT7 Bonamy Finch, and Founding Partner of STRAT7

    As a sector, market research has been experimenting with machine learning and predictive algorithms earlier than many other parts of the marketing services industry; the same is true of AI. Research group STRAT7 has been building expertise in AI well ahead of ChatGPT and generative AI becoming mainstream. This AI themed episode of Waypointers sees STRAT7 leaders Barrie Brien and Paul Jackson in conversation with Waypoint’s tech editor Martin Ward explaining their approach to harnessing A...

    38 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Waypointers is the go-to podcast for agency leaders. In this series, produced by Waypoint Partners, we bring together the brightest minds in the industry and our own in-house growth advisory specialists to share illuminating conversations to grow your agency.    Bringing you insights, analysis and knowledge from the leading lights of the UK agency landscape, Waypointers is a must-listen for aspirational agency leaders.    Subscribe to Waypointers wherever you get your podcasts.    Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors.

Information

  • Creator
    Waypoint Partners
  • Years Active
    2022 - 2024
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © 2024 Waypointers
  • Show Website
    Waypointers

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