What If I Fail?

Alex Coward
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This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway. 

  1. 3 DAYS AGO

    Good Intentions aren't enough with Guest G Sabini-Roberts

    Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong. They explore what it means to create genuinely safer spaces, why silence is rarely neutral, how to respond when you are called in or called out, and why curiosity matters more than getting everything perfect. Connect with G here:  https://www.facebook.com/gsabiniroberts www.rainbowwise.co.uk/ www.gsabiniroberts.com/ G's book, "When Is A Women’s Group Not A Women’s Group?" can be downloaded here: https://brandingbyg.com/womens-group-ebook-download This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    1hr 3min

  2. 10 APR

    When the World is Worlding

    The world is always going to be worlding. So what’s your responsibility when everything feels heavy, political, and hard to ignore? This episode is about discernment over reaction, the pressure to speak, and why continuing to lead your business might be more responsible than you think.  This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    13 min

  3. 3 APR

    What If I Fail (S2E9) Authenticity, Reputation & What Actually Builds Success with Guest Lea Turner

    In this episode, Alex is joined by Lea Turner to talk about what’s really going on behind the scenes of online business. From transactional relationships and “proximity marketing” to the gap between great marketing and poor delivery… this is an honest conversation about trust, integrity, and reputation. We cover:  Why you can feel when someone is trying to use you  The problem with surface-level testimonials  How to actually vet coaches and communities  Introversion, visibility, and showing up anyway  Why delivery > marketing (and always will be) Key takeaway: The people who win long-term aren’t the loudest… they’re the ones who actually deliver. Connect with Lea here:  LinkedIn: https://www.linkedin.com/in/lea-turner/ Instagram: https://www.instagram.com/leaturnerholt/ TikTok: https://www.tiktok.com/@imleaturner This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    57 min

  4. 27 MAR

    Lip Service

    After six years of working with business owners and senior leaders, I’ve developed a sixth sense. I can tell who’s going to grow… and who’s going to stall. And it’s not about strategy, intelligence, or experience. It comes down to one thing: Can you keep going when it stops being exciting? In this episode, I break down what “lip service” really looks like in business and leadership, and why so many capable, hard-working people stay stuck without realising it. We’re not talking about laziness. We’re talking about distraction disguised as progress. If you’ve ever found yourself:  Jumping between strategies  Second-guessing your next move  Doing a lot… but not seeing results This episode will show you why. This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    17 min

  5. 18 MAR

    Collecting Perspectives with my guest, Washington Ali

    What if confidence isn’t about becoming someone new… but about evolving into more of yourself? In this episode, I sit down with transformational confidence coach Washington Ali to talk about identity, reinvention, and the unexpected ways our past shapes who we become. Washington shares the powerful story of running away from home as a teenager, the moment his mother challenged him to choose a different future, and how that decision changed the course of his life. Together we explore: • The difference between a pivot and an evolution  • Why so many successful people secretly struggle with confidence  • The responsibility of showing up in rooms where you’re different  • Why “collecting perspectives” might be one of the most powerful things you can do This is a conversation about growth, identity, and the courage it takes to keep evolving. Connect with Washington: https://www.instagram.com/becomealive.washington/ Check out his Masterclass on 22nd March here: https://pensight.com/x/becomealive/hesitation-to-confidence This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    59 min

  6. 13 MAR

    Before You Burn It All Down

    At some point in business, almost everyone hits the moment where they want to burn it all down and start again. Usually it happens when things feel heavy. Sales feel harder. Small mistakes start piling up. And suddenly it feels like the whole thing is broken. In this episode, Alex talks about the difference between a pivot and an evolution, why the urge to start over is often a reaction to overwhelm, and how to pause, reset, and diagnose what’s really going on before making big decisions. Because most of the time, your business doesn’t need burning down. It needs evolving. This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    25 min

  7. 6 MAR

    You Are Not Your Brand - with Desislava Dobreva

    In this episode, Alex is joined by branding expert and keynote speaker Desislava Dobreva to explore the relationship between identity, success, and personal brand. They discuss why you are not your brand, how reputation actually works, and what happens when entrepreneurs tie their entire identity to their business. The conversation also dives into imposter syndrome, friendships and success, and the pressure to constantly perform confidence online.  An honest, wide-ranging discussion about leadership, visibility, and building a brand without losing yourself in the process. Connect with Desi here: https://www.facebook.com/desdobreva This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    1 hr

  8. 6 MAR

    Another Level, Another Devil

    Why does everything seem to stop working right when your business was gaining momentum? In this episode, Alex explores the moment many entrepreneurs hit when they’re approaching their next level of growth. The strategies that used to work stop landing, launches feel heavier, and self-trust begins to wobble. This is what Alex calls “another level, another devil.” The threshold where your comfort zone, capacity, and identity as a leader are all being stretched. If things feel like they’re breaking right when you expected them to keep working, this episode will help you understand why. This podcast is a window into the conversations I have every week with the leaders I work with. If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work. Book a call The Actual Results Club 1-1 Coaching Options

    15 min
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About

This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway. 

Information

  • Creator
    Alex Coward
  • Years Active
    2k
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2026 What If I Fail?
  • Show Website
    What If I Fail?