What's Nex‪t‬ Active International

We enjoyed a conversation with branding specialist Professor Jonathan Wilson on how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.

"Avoid tokenism, hire experts!"

In this episode with Paul Skinner, Founder of Marketing Kind and Agency of the Future shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.

As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.

In this episode, Karim speaks to Matteo Rizzi, FinTech Investor. Innotribe Co-Founder, ex SWIFT, Co-Founder FinTechStage.com. Matteo talks about the benefits of hiring talent with an entrepreneurial spirit and what executives need to do to nurture in-house talent.

In the first interview for the 'What's Next podcast, Karim Kanji speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index.

Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing & advertising, one 15-minute conversation at a time.

I'm your host Karim Kanji and I am excited to share talks I’ll be having with thinkers around the world. If you’re as curious as I am about what’s next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.

www.thewhatsnextpodcast.com
www.activeinternational.co.uk