What's Nex‪t‬ Active International

In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement.

Marketing Procurement is the buying of goods and services that support an organisation’s Marketing investment. It covers the Marketing 4 P’s – Product; Price; Place (Distribution) and Promotion. It is a wide-ranging category covering spend areas such as advertising through to the negotiation of sponsorship contracts.

Tina gives her insight into how Marketing Procurement has grown, evolved and where it is headed.

The What's Next podcast explores big ideas and innovative thoughts on the future of Marketing and Advertising. Our guests come from varied backgrounds across the industry; the topics we seek to cover include cultivating positive company culture, consumer & industry trends, leadership and more.


** ABOUT TINA FEGENT **

Tina Fegent was one of the first to work in Marketing Procurement over 25 years ago. Tina then established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn't a category of marketing that she hasn't procured.

She was then the first Procurement person to work agency side at Grey Advertising and Lowe London as their Commercial Director. An experience that taught her how agencies work commercially.

In 2006 she set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients. Recent clients (in the last 12 months or so) have been Amazon, SSE, PepsiCo, Halfords, Imperial Tobacco, Checkatrade, P&O Ferries and Aldi.

She works at a strategic level to help identify what is required to make marketing procurement successful in an organisation. Market knowledge and stakeholder engagement being some of her key attributes. She manages and works alongside clients and agencies to make sure the best commercial relationship is in place.
She also mentors and trains marketing procurement teams and individuals. She has chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist Knowledge Group on Marketing Purchasing since its inception in 2006. She was a key contributor to the Magic and Logic initiative and am a regular speaker globally on Marketing Procurement. And very proudly she was the first Marketing Procurement person to appear in Campaign's Annual A List of the most powerful people in the Advertising industry!

She is also the volunteer Director of Recruitment for the Conscious Advertising Network, which is trying to make sure that the industry ethics catches up with the technology of modern advertising, and brands are being asked to sign up and support the 6 manifestos that are in place to counteract topics such as fake news and ad fraud.

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** TINA'S LINKS **
www.tinafegent.com
https://www.linkedin.com/in/tina-fegent-fcips-2103573
https://twitter.com/tinafegent

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** FOLLOW US **
www.thewhatsnextpodcast.com
www.instagram.com/activeintworld
www.twitter.com/activeintluk

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We have a quick chat with Carl Honoré about slowing down!

Carl is the voice of the Slow Movement. "In a world addicted to speed, slowness is a superpower!"

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ABOUT CARL HONORÉ

Carl Honoré is a bestselling author, broadcaster and the global voice of the Slow Movement. His two main-stage TED Talks have racked up millions of views.

His first book, In Praise of Slow, chronicles the global trend toward putting on the brakes in everything from work to food to parenting. The Financial Times said it is “to the Slow Movement what Das Kapital is to communism.”

Carl’s second book, Under Pressure explores how to raise and educate children in a fast world and was hailed by Time as a “gospel of the Slow Parenting movement.”

Carl’s third book, The Slow Fix, explores how to tackle complex problems in every walk of life, from health and relationships to business and politics, without falling for superficial, short-term quick fixes.

Carl’s latest book, Bolder: Making The Most Of Our Longer Lives, explores ageing – how we can do it better and feel better about doing it. It’s also a spirited manifesto against ageism.

Published in 35 languages, his books have landed on bestseller lists in many countries. In Praise of Slow was a BBC Radio 4 Book of the Week and the inaugural choice for the Huffington Post Book Club. It also featured in a British TV sitcom, Argentina’s version of Big Brother and a TV commercial for the Motorola tablet. Under Pressure was shortlisted for the Writers’ Trust Award, the top prize for non-fiction in Canada. Bolder was a BBC Radio 4 Book of the Week and a Reader’s Digest (UK) Book of the Month.

Carl featured in a series for BBC Radio 4 called The Slow Coach in which he helped frazzled, over-scheduled people slow down. He also presented a television show called Frantic Family Rescue on Australia’s ABC 1.

Carl is an advisor to Jack Media, which makes messaging apps, and sits on the Board of Trustees of Hewitt School in New York City.

Carl lives in London. While researching his first book on slowness he was slapped with a speeding ticket.

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** CARL'S LINKS **

www.carlhonore.info

twitter.com/carlhonore

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PODCAST WEBSITE - www.thewhatsnextpodcast.com

This week's podcast features quickfire insights into the 'TMT Predictions 2021' report published by Deloitte. Duncan Stewart, Director of Research for Deloitte Canada and co-author of the report, gives us further insight into 3 key topics featured in the report:

* The continued growth of online medical services, which is providing fairer access for people living in rural parts of the world and changing the healthcare industry.

* The rise of women's sports and the vast market potential that advertisers can take advantage of whilst the sector is still maturing.

* How changing gambling laws in the USA and Canada will deliver huge growth in the North American Sports Betting industry similar to the marketplace in the UK.

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ABOUT DUNCAN STEWART

Duncan is the Director of TMT Research for Deloitte Canada and is a globally recognized expert on predicting the future of consumer and enterprise technology, media and entertainment & telecommunications. He has been co-author of Deloitte Global Research’s annual Predictions report on trends in TMT since 2008. He meets with hundreds of the top tech, media and telecom companies globally each year, and incorporates their insights into his work.

He presents regularly to companies and at conferences, has a high-profile media presence and is frequently interviewed on the future of everything.

Duncan has 31 years of experience in the TMT industry. As a portfolio manager, he made investments in the tech and telecom sector, and won the Canadian Technology Fund Manager of the Year award in its inaugural year. In his time as an investor he deployed a cumulative $2 billion of capital into global TMT markets, in public and private companies.

He is a CFA® charterholder and holds a B.A. in Political Science from the University of British Columbia.

We chat with Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising and company culture and how the smart money is on embracing this watershed moment.
"Avoid tokenism, hire experts!"

ABOUT PROFESSOR DR JONATHAN A.J. WILSON
Professor Jonathan A.J. Wilson has spent over 20 years in industry and academia as a practitioner with https://www.dundee.ac.uk/stories/halal-guru-receives-rare-degree-dundee (two doctorates) - specialising in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital.
He started his career in the late ‘90s, working in media owner and client-side advertising management roles in London – ranging from sales, sponsorship, planning and buying, to events and PR. In 2005 he moved into marketing consultancy, professional training and academia.
Professor Wilson has published over 200 pieces of work, spoken at over 100 conferences across the globe and featured in LinkedIn’s annual Top Voices awards list for https://www.regents.ac.uk/news/top-voices-dr-jonathan-wilson-named-on-linkedins-annual-list (4 consecutive years). Also, having graduated from 4 different faculties, previously been an elite athlete, and worked as a professional musician and songwriter, he aims to champion the art of Science and the science of Art.

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**DR JONATHAN A.J WILSON LINKS**
Website: http://drjonwilson.com/ (drjonwilson.com)
Twitter: https://twitter.com/drjonwilson (twitter.com/drjonwilson)
Instagram: https://www.instagram.com/drjonwilson (www.instagram.com/drjonwilson)
LinkedIn: https://www.linkedin.com/in/drjonwilson/ (www.linkedin.com/in/drjonwilson)
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**FOLLOW US**
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PODCAST WEBSITE - www.thewhatsnextpodcast.com

In this episode with Paul Skinner, Founder of Marketing Kind and Agency of the Future shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.

As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.

In this episode, Karim speaks to Matteo Rizzi, FinTech Investor. Innotribe Co-Founder, ex SWIFT, Co-Founder FinTechStage.com. Matteo talks about the benefits of hiring talent with an entrepreneurial spirit and what executives need to do to nurture in-house talent.