8 episodes
Why do people give? Mark Phillips
-
- Non-Profit
-
-
5.0 • 8 Ratings
-
From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.
-
Why do people give? The supporter experience podcast with Giles Pegram.
It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great...
-
The Legacy one with Richard Radcliffe
With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe.Richard has been a fundraiser for over 40 years and for most of that time,...
-
Talking to donors during the Coronavirus crisis with Amber Nathan
Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes...
-
The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record...
-
The Mid-Level one with Angela Cluff
This is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but particularly for those with mid-level donors within their remit.Angela Cluff started out her career at the British Heart Foundation before...
-
Customer Reviews
Fabulous lessons from the past that should be lessons for now!
Great insight into two of the biggest fundraising successes in recent history and a great reminder of what fundraising should be about.
Essential listening for fundraisers
Fascinating, in-depth conversation. There are so many lessons here for fundraisers! Highly recommend.