Why do people give?

Mark Phillips
  • 5.0 (8)
  • NON-PROFIT
  • MONTHLY
Why do people give?

From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.

  1. 2 OCT

    Why rebranding for the wrong reasons can cause more harm than good

    Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That's one of the points made by Michael Birkin, our Guest on Two Ps on a Pod this weekMichael is CEO of KYU, a global collective of creative companies that are focused on tackling some of the world’s most complex problems by harnessing innovation to drive societal and economic change.But it’s very much his time as CEO at I...

    48 min

  2. 17 SEPT

    Why has Relationship Fundraising Failed? With Ken Burnett

    I'm back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today's episode you'll hear that we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraising, Relationship Fundraising.You'll hear that we don't tell Ken how brilliant the book is (it is brilliant). Instead, we look critically at why Relationship Fundraising has failed! After all, there are very few significant charities that practice it tod...

    1h 1m

  3. 27 AUG

    Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross

    In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we look at where the Red Cross is looking to innovate and what the future of successful fundraising might look like.Paul shares his thoughts on how a charity can encourage people who give at times of emergency to continue their support when the news media moves ...

    1h 0m

  4. 5 AUG

    How do you learn what's the best thing to do in fundraising?

    In our latest podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money.One of the problems that we face in the sector is the huge amount of information that’s available advising us on what we should be doing when developing our fundraising plans. Much of it is contradictory and a fair amount of it is downright dangerous!This creates a huge dilemma when trying to work out what’s good advice and what’s bad. So In the...

    52 min

  5. 1 JUL

    Interview with Sir Peter Wanless, CEO of NSPCC

    I’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. We dug deep into the world of fundraising from the unique perspective of a CEO.🎙️ This episode is a must-listen for anyone looking for insider tips on engaging your CEO with your fundraising mission. Did you know Sir Peter dedicates about 40% of his time to fundraising? He’s even sold some of his favorite shirts and abseiled down buildi...

    1h 3m

  6. 17 JUN

    The introduction to Two Ps on a Pod

    I've got something special for you today!Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always been well recieved. We've typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis, providing insights and recommendations for fundraisers.However, we both had thoughts about bringing other voices to your attention, both within and outside the sector. So, we've created a new video podcast o...

    1h 1m
  7. The missing £5 billion one with Giles Pegram

    7 MAR

    The missing £5 billion one with Giles Pegram

    Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.

    55 min
  8. The Donor Participation Project with Louis Diez

    04/05/2022

    The Donor Participation Project with Louis Diez

    Today's podcast features Louis Diez, the founder of the Donor Participation Project (DPP).Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charity. Until recently, its members have predominantly been US fundraisers, but increasingly, more people from around the world are joining and the group is now 1,500 strong. I recently signed up, and if you listen to what Louis has to say, I think you will too.Membership (which is free) offers acce...

    35 min
See All (16)

5
out of 5
8 Ratings

About

From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.

Information

  • Creator
    Mark Phillips
  • Years Active
    2019 - 2024
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2024 Why do people give?
  • Show Website
    Why do people give?

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