Winning With Shopify

Winning With Shopify
  • 4.3 (20)
  • ENTREPRENEURSHIP
  • UPDATED TWICE WEEKLY

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

  1. 5 Essential Tips To Do Immediately After BFCM!

    3 DAYS AGO

    5 Essential Tips To Do Immediately After BFCM!

    Most Shopify brands switch everything off after Black Friday.In this episode of Winning with Shopify, Nick explains why that mindset leaves massive money on the table and how to use your Black Friday traffic, data, and momentum properly to keep moving you forward.He covers post-Black Friday strategies for retaining customers, re-engaging high-intent browsers, protecting your SEO value, and setting up future Black Friday success early. Plus real insights on Shopify email automation with Seguno, sales tax compliance with TaxCloud, and how not to waste the surge of traffic you just paid for.Practical, straight-talking and packed with actionable takeaways for Shopify store owners navigating BFCM and beyond.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey Takeaways00:00 – Intro02:16 – Seguno (Shopify App Spotlight)05:21 – Shopify & Yotpo: Switch to Seguno11:17 – Sales Tax: How To Manage It for Shopify12:56 – Black Friday Marketing: 5 Tips for Success18:20 – Black Friday Going Viral

    21 min
  2. Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips

    6 DAYS AGO · BONUS

    Tea Break Talks Ep16: BFCM Week Has Arrived - Black Friday Data, Shopify Support Update, SEO + PPC Tips

    In this episode, we unpack everything you need to know heading into Black Friday Cyber Monday week. We cover: Why reviewing last year’s Black Friday data is the difference between strategic planning and expensive guesswork The new Shopify Support update that gets you to a human faster How Trustpilot and review signals influence SEO, reputational queries, and ChatGPT-powered search A simple method to extract all TOFU search queries from Google Search Console (even after regex removal) Performance Max PPC tips, including why testing tCPA is outperforming tROAS Why email marketing still drives more Black Friday revenue than social media The shift in consumer behaviour — where Cyber Monday often outperforms Black Friday The rise of mobile-first BFCM shopping and what brands must prepare for Also inside: January webinar details A major announcement coming 1st January 2026 A big September launch reveal coming later in 2026 This episode is perfect for eCommerce founders, marketers, and Shopify brands gearing up for peak season.

    14 min
  3. How to build a REPEAT order Shopify business, through great products.

    24 NOV

    How to build a REPEAT order Shopify business, through great products.

    In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉https://keapcandles.com/If you’re building something meaningful and trying to balance growth with wellbeing, this episode is packed with insight, honesty, and inspiration.EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey Takeaways:00:00 • Where Everything Clicks: Winning With Shopify01:56 • How Do You Spell Keap? The Story Behind the Name05:08 • Keap’s Candle Innovation08:09 • Yoast SEO & AI Brand Insights16:37 • Flowers by Candle: A Personal Choice19:30 • The Second Part of the Sales Process23:17 • Sales Tax Compliance26:32 • How to Build a Long-Term Feedback Loop32:02 • Mental Health in Your Day-to-Day Work Environment35:38 • What to Do When Things Start Feeling Overwhelming37:17 • How to Survive a Stressful Work Week

    44 min
  4. Tea Break Talks Ep.15: 20 things you can do today to get found on AI Search

    18 NOV · BONUS

    Tea Break Talks Ep.15: 20 things you can do today to get found on AI Search

    This week on Tea Break Talks, Nick breaks down 20 practical steps you can take today to boost your visibility across AI-driven search - along with the newest Shopify updates, fresh PPC wins, and last-minute Black Friday prep. Whether you want better rankings, smarter ads, or a stronger AI presence, this episode covers the essentials ☕What’s Inside This EpisodeAI Visibility Essentials:Learn 20 actionable ways to increase your discoverability in AI-powered search.Shopify Updates:We have updates on ApplePay, ShopPay, Shopify's mobile app, an exciting Sidekick roll out, and Meta tax reporting!Agency Insights:Updated ad creatives lifted CTR across campaigns and Nick also dives into early prep strategies ahead of the expected ChatGPT Search launch.Partner Spotlight:Yoast’s last-minute Black Friday SEO guide — perfect for ecommerce stores needing quick wins:https://yoast.com/last-minute-black-friday-seo-prepping-for-ecommerce-stores/Retail Trends:A breakdown of YouGov’s Top 10 Retail Brands in Q3 2025 and what US merchants can learn from their strategies:https://yougov.co.uk/ratings/consumer/popularity/retail-brands/allQuivia:Quick tips to strengthen your AI visibility today.This episode is short, sharp, and packed with takeaways to keep you ahead of the curve.

    31 min
  5. How Lulu Guinness Built a Standout Brand: Partnerships, SEO Wins & Client Connection Strategies

    14 NOV

    How Lulu Guinness Built a Standout Brand: Partnerships, SEO Wins & Client Connection Strategies

    In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn

    47 min
  6. Tea Break Talks Ep14: Smarter Shopify Setup, ChatGPT Search Strategy, and Black Friday Prep

    11 NOV · BONUS

    Tea Break Talks Ep14: Smarter Shopify Setup, ChatGPT Search Strategy, and Black Friday Prep

    Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

    15 min
  7. 40% Annual Shopify Growth ft Toast'd | email, ads, trends, stock, customers & much more!

    7 NOV

    40% Annual Shopify Growth ft Toast'd | email, ads, trends, stock, customers & much more!

    In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on! Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities. We had a lot of fun recording this episode - let us know what you think! Reach out to Jonnie here: https://toast-d.co.uk EXCLUSIVE WWS OFFERS: To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Key Takeaways: 00:00 Welcome to Winning With Shopify 03:11 Black Friday vs. Advertising — Finding the Right Balance 09:26 Planning Ahead: Fire Pit Kit Sales for January 11:43 Launch Strategies for Black Friday and Valentine’s Day 13:17 The Power of Gift Cards in Boosting Sales 18:25 Navigating Product Scenarios and Customer Needs 20:38 Will Lowe Explore Wholesale Opportunities? 22:41 Inside Shopify: The Wholesale Journey 27:36 Managing Seasonal Trends and Consumer Demand 32:15 Growing 40% in One Year — What Drove Success 34:56 Why the Customer Should Be Central to Your Business 36:31 Expanding Internationally: Taking the Brand Beyond the UK 39:11 Top 5 Lessons Learned from Building Toasted

    44 min
  8. Tea Break Talks Ep.13: Smarter Tactics for Black Friday Success & Better Customer Experience

    4 NOV · BONUS

    Tea Break Talks Ep.13: Smarter Tactics for Black Friday Success & Better Customer Experience

    From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.We’re diving into:- How your post-purchase flow can make or break your repeat sales- The surprising health benefits of Blue Pomegranate Tea- Why gift sets and accurate recommendations boost ROI- Shopify’s cross-border selling secrets- SEO timing, product visibility, and how to prep for a winning launch- PLUS, a surprising stat on business failures (and how to avoid being one)Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.Watch, learn, and level up your eCommerce game, one tea break at a time.

    19 min
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4.3
out of 5
20 Ratings

About

The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena since 2008, lives all things Shopify and will be sharing his knowledge. Most weeks we interview successful brands, partner with the top tech platforms and talk to some of the world's leading ecommerce experts.

Information

  • Creator
    Winning With Shopify
  • Years Active
    2018 - 2025
  • Episodes
    358
  • Rating
    Clean
  • Copyright
    © Winning With Shopify
  • Show Website
    Winning With Shopify

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