WithinDigital

Adapt Worldwide
  • 4.8 (12)
  • MARKETING
WithinDigital

WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.

  1. Episode 13: Website Accessibility 101

    30/09/2022

    Episode 13: Website Accessibility 101

    In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. Together they discuss...The fundamentals of website accessibilityCommon misconceptions about website accessibilityThe importance & impact of accessibilityHow to get started making your website more accessibleMake the business case for website accessibility

    38 min
  2. Episode 12: Google Consent Mode 101

    28/02/2022

    Episode 12: Google Consent Mode 101

    In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. Together they discuss...The ins and outs of Google Consent ModeWhat GCM means for data collectionThe benefits of GCMWhy this is yet another reason to start using GA4What it means for the future of data and...

    14 min
  3. Episode 11: SEO in 2022

    07/02/2022

    Episode 11: SEO in 2022

    In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022. In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead. Together, they cover...Google's changing algorithmAI & automation in SEOConnecting PPC & SEOThe rise of voice searchVideo in SEO

    22 min
  4. Episode 10: The First-Party Data Renaissance

    06/01/2022

    Episode 10: The First-Party Data Renaissance

    In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?Together, they cover...The First-Party Data RenaissanceWhy You Should be Focussing on First-Party DataWhere to Begin with First-Party D...

    22 min
  5. WithinDigital Episode 9: Travel in 2022 According to Microsoft

    08/12/2021

    WithinDigital Episode 9: Travel in 2022 According to Microsoft

    In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. Based on Microsoft's recently published travel industry research, Nick and Marion discuss...What travel advertisers should take away from this researchThe key travel trends advertisers need to be aware ofWhat travel advertisers can capitalise on in 2022Marion's personal view on why 2022 is looking up for travel

    13 min
  6. WithinDigital Episode 8: The Macro Marketing Trends of 2022

    27/10/2021

    WithinDigital Episode 8: The Macro Marketing Trends of 2022

    In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will t...

    18 min

  7. 29/06/2021

    WithinDigital Episode 7: The End of Third-Party Cookies

    In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar...Importantly, since that webinar went out Google has announced that it has delayed the end of third-party cookies in Chrome until 2023. While that gives us all a little more time to prepare for this monumental change, it does...

    22 min

  8. 30/04/2021

    WithinDigital Episode 6: Are You Ready for Google's Page Experience Update?

    In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands.During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and a bit of a deep dive into the Core Web Vitals at the heart of the changes.Are you ready for the Page Experience update?

    12 min
See All (22)

4.8
out of 5
12 Ratings

About

WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.

Information

  • Creator
    Adapt Worldwide
  • Years Active
    2018 - 2022
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © 2023 WithinDigital
  • Show Website
    WithinDigital

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