Your Next Move

Your Next Move features authentic and insightful conversations with some of today’s most innovative and exciting entrepreneurs and business leaders, and Capital One Business is proud to produce this series in partnership with Inc.

  1. 12 MAY

    What Founders Get Wrong About Taxes

    In this episode of Your Next Move, recorded live at the Inc. 5000 Conference in Phoenix, Inc. senior writer Sam Blum sits down with Kimberly Furrh, founder of Furrh & Associates, a certified public accounting firm ranked No. 4454 on the 2025 Inc. 5000 list. Furrh shares how she built her business from a side hustle in her living room into one of the largest accounting firms in Southwest Oklahoma—growing through strategic acquisitions, word-of-mouth referrals, and a bold expansion into business coaching. She explains why today’s entrepreneurs don’t just need tax preparation—they need education, guidance, and a “safe space” to ask the questions they’re often too embarrassed to raise. The conversation dives into the realities behind rapid growth, from managing thousands of clients with a lean team to hiring ahead of demand and reshaping company culture to prioritize learning and service. Furrh also breaks down common mistakes entrepreneurs make—from misunderstanding what’s tax deductible to improperly managing LLC structures—and why those missteps can have serious consequences. Plus, she offers a candid take on AI in accounting, the ongoing shortage of CPAs, and the lessons she learned the hard way after a devastating data loss nearly derailed her firm. For founders navigating growth—or just trying to get their financial footing—this episode offers practical insights on scaling smart, staying connected to your customers, and building a business that meets entrepreneurs where they are.

    27 min
  2. 5 MAY

    Scaling Pattern: Inside Tracee Ellis Ross’s Next Move

    What does it really take to turn a deeply personal idea into a category-defining brand? In this episode of Your Next Move, award-winning actor, producer, and entrepreneur Tracee Ellis Ross sits down to unpack the 11-year journey behind building Pattern Beauty—a company rooted in both lived experience and a clear market gap. What may look like an overnight success was, in reality, shaped by years of rejection, iteration, and conviction in an underserved customer base. Ross shares how she navigated early skepticism around the size and value of the textured hair market, why she chose to build custom formulations instead of licensing existing ones, and how a pivotal partnership with Ulta Beauty helped bring her vision to life. She also gets candid about scaling challenges—from selling out too quickly at launch to building the operational infrastructure needed to sustain rapid growth. Along the way, Ross breaks down what she looks for in business partners, how she balances creative instinct with operational rigor, and why understanding your customer at a granular level is the foundation of any lasting brand. She also reflects on the transition from artist to CEO—and how storytelling, trust, and team-building remain central to both. Plus, Ross explains why celebrity alone isn’t enough to build a business, how Pattern expanded beyond her personal brand, and what it means to “professionalize” a company without losing its mission.

    33 min

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Your Next Move features authentic and insightful conversations with some of today’s most innovative and exciting entrepreneurs and business leaders, and Capital One Business is proud to produce this series in partnership with Inc.

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