Behind the Scope

Rebecca Russell & Rebecca Balogh
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Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

  1. 4 DAYS AGO

    #126 AI Didn't Commodify Creative Work – We Did

    Design used to mean something. Now it's a $5 Fiverr logo and an AI prompt away. So what the hell happened? In this episode, we're getting into the uncomfortable truth about how digitalization and globalization were just the beginning of what we are seeing today with AI. We're talking about how design went from a specialized craft to a commodity, why platforms like Fiverr and 99designs accelerated the race to the bottom. We also get into the ethics of it all: the outsourcing, the exploitation, the "exposure" economy, and what it means for creatives trying to build a real business today.

    1hr 8min
  2. #125 Why Is Someone With a Worse Portfolio Getting Your Clients? – with Tamara Kramer

    23 MAR

    #125 Why Is Someone With a Worse Portfolio Getting Your Clients? – with Tamara Kramer

    It's a common experience as a creative to lose out on a project to someone not as good. If we feel like our work is good, why isn't that enough? We kind of assume that if someone is the best option it should just be obvious. But clearly that's not how it works. A conversation on positioning and how communication can change everything. Guest links: Website: https://fromblandtobrand.com LinkedIn: https://www.linkedin.com/in/tamara-from-bland-to-brand/ Instagram: https://www.instagram.com/fromblandtobrand/ Photo credit: © Arnela Kameric

    1hr 3min
  3. #124 The Productivity Conversation Nobody Is Having – with Sissi Heinzl

    16 MAR

    #124 The Productivity Conversation Nobody Is Having – with Sissi Heinzl

    Most people run their business around deadlines, clients, and expectations. The toxic "hustle culture" rhetoric online tends to glorify consistent high productivity and being busy. Why are we leaving out the fact that half the population experiences a menstrual cycle is it left out of the productivity conversation? Guest links: Website: https://www.femergency.at Instagram: https://www.instagram.com/femergency.at?igsh=MWhmdG5jemY0b25lZw%3D%3D Photo credits: © olivialaura.at

    58 min

  4. 10 MAR

    Behind the Scope – Creative Business Real Talk

    Behind the Scope hosts honest & transparent discussions about the creative industry, pricing creative work and all things business. Follow links: Instagram Threads YouTube

    1 min
  5. #123 Vibe Coding: Is It Really the Future?

    9 MAR

    #123 Vibe Coding: Is It Really the Future?

    We may have unintentionally triggered the AI vibe coders on Threads. We pointed out an obvious issue: many AI-generated websites look impressive at first, but fall apart once a real client needs to edit or maintain them. No proper content management, no flexibility, and no clear handover after launch. So we asked ourselves is this really the future or are we setting clients back decades while devaluing our industry further?

    45 min
  6. #122 The Psychology of Undercharging: Why Aren't We Talking About Real Numbers?

    2 MAR

    #122 The Psychology of Undercharging: Why Aren't We Talking About Real Numbers?

    Some freelancers might know deep down that they should be charging more, but have they ever actually looked at their own numbers to confirm? In this episode we talk about the psychology behind bad pricing decisions in the creative industry. Competition anxiety, fear of losing out on projects, and the discomfort of looking at your own financial reality. We explore why pricing stubbornness can be tied to identity and/or insecurity.

    57 min
  7. #121 Designing Love: Inside the Wedding Industry – with Marina Brooks

    23 FEB

    #121 Designing Love: Inside the Wedding Industry – with Marina Brooks

    This week we’re joined by wedding stationery and branding designer Marina Brooks, who has spent years inside one of the most emotionally charged corners of the design industry. We talk about what really happens when design stops being a business decision and becomes identity, taste, pressure, and expectations all at once. We also get into the stories. Unrealistic requests, disagreements between partners… and one project that sadly didn't end in a wedding. This episode is less about weddings and more about what happens when design becomes a deeply personal product. Guest links: Website: https://vonschoenstein.at Instagram: https://www.instagram.com/vonschoenstein

    51 min
  8. #120 Creating Values-Driven Brands for Founders – with Alber Armendáriz

    16 FEB

    #120 Creating Values-Driven Brands for Founders – with Alber Armendáriz

    In this episode, we talk to Alber Armendáriz, co-founder of Armen + Max, about building a creative business that’s rooted in values, purpose, and transparency. Alber shares how he went from studying engineering to building a creative career working with founders, helping them articulate what they stand for and why it matters. We talk about following your passions, navigating perfectionism, and learning to define success on your own terms instead of borrowing someone else’s version of it. Guest links: Website: https://www.armenmaks.com Instagram: https://www.instagram.com/armenandmaks/ Threads: https://www.threads.com/@alber_armendariz

    54 min
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Behind the Scope hosts conversations about the business behind creative work. We talk about pricing, positioning and building a sustainable career in the creative industry.

Information

  • Creator
    Rebecca Russell & Rebecca Balogh
  • Years Active
    2023 - 2026
  • Episodes
    128
  • Rating
    Clean
  • Copyright
    © 2026 Rebecca Russell & Rebecca Balogh

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