Conversion and analytics solved

Ivan Pika
  • 5.0 (1)
  • Marketing
  • Updated weekly

Conversion mysteries, solved. Ivan Pika, CRO consultant with 140+ clients and $11M+ in revenue impact, breaks down real conversion problems and analytics challenges. Learn the frameworks that diagnose drops in hours, build bulletproof tracking, and turn data into revenue. For marketers, founders, and analysts who want systematic solutions, not guesswork.

Episodes

  1. 15 Aug

    Eight changes, zero tests

    Almost nothing on the internet was A/B tested. Not the button you clicked to start this, not the headline that made you click it. Somebody decided, somebody shipped it, and the number moved or it didn't. Most people doing that feel slightly guilty about it — like there's a proper version of this job they're not doing. This episode is about where the line actually is between fixing something and guessing, and how to find out in twenty minutes whether the test you're about to run has already been run by somebody else. Two real teardowns. A high-ticket lead form where roughly one in three people opened it and never touched a key. And a B2B contact form from a year earlier where the real problem wasn't persuasion at all — the form didn't fit a phone screen. Then I ran my own advice on my own work for the first time, and the answer came back worse than I expected. IN THIS EPISODE (00:00) Almost nothing on the internet was A/B tested (01:10) Who I am (01:25) The form, and the number that stopped me (03:25) What a test actually costs (05:05) The five things I changed (07:05) The second case: a form nobody could see (08:45) Why I thought I was allowed (10:05) The check — and the row with no evidence at all (12:15) The calculation nobody runs: ten months versus six weeks (13:55) The four things that have to be true before I ship untested (14:55) What it cost me (15:45) Your site next THE PROMPT The research prompt from the episode — role, rules, output format — is in the show notes on the site, ready to copy. MENTIONED Nielsen Norman Group, "Placeholders in Form Fields Are Harmful" Baymard Institute, "Mobile Form Usability: Never Use Inline Labels" GoodUI's public archive of A/B test results Evan Miller's sample size calculator Every number in this episode came out of the client's own GA4. I read it with ConvRadar, which I built after doing this by hand for eleven years — it takes the funnel that's already being tracked and tells you which step is losing the money. convradar.com WANT YOURS TORN DOWN Send me your URL. I'll pick one or two, contact the owner, and the next episode is that teardown, with the analytics open on the recording. Not a sales call — you watch me work with the data.

  2. 27 Mar

    The No-Bullshit Guide to Writing a Value Proposition That Actually Converts (with AI)

    Most landing pages fail not because of bad design or weak offers — but because the headline doesn't speak to the right pain. In this episode I walk through the exact process I use on every CRO project: how to research what your customers actually feel, how to find the sharpest pain in the data, and how to write a value proposition that makes the right person think 'this is exactly what I need.' Includes a real example from a HIPAA hosting project and a prompt you can use today to pressure-test your own headline

  3. 11 Feb

    How to Find the Weakest Point in Your Funnel

    Your funnel is leaking — but probably not where you think. In this episode, I walk through exact 2025 benchmarks for every step of the ecommerce and SaaS funnel (bounce rates, add-to-cart, cart abandonment, activation, trial-to-paid) and show you how to find the one step where fixing it will have the biggest impact. No fluff — just numbers, sources, and a framework you can use today.

  4. 2 Feb

    Beyond the Numbers: How Click Maps & Scroll Depth Turn Data Into Conversion Wins

    Learn how to use heatmap analysis to identify conversion rate bottlenecks and increase website conversions. CRO expert Ivan Pika breaks down click maps, scroll maps, and engagement zones with a proven framework for conversion optimization. In this episode, you'll discover: How to analyze heatmaps without common mistakes that waste timeThe Observation-Hypothesis-Action framework for conversion rate optimizationHow to identify misclicks, rage clicks, and content cliffs that hurt conversionsReal case study: How one tooltip change increased conversion rates by 2%Traffic segmentation strategies for better conversion optimizationSample size requirements for reliable CRO decisionsPerfect for marketers, business owners, and anyone looking to improve landing page conversion rates, ecommerce conversions, or SaaS conversion funnels using data-driven CRO tactics.

  5. 23 Jan

    Tracking Plan 101: Stop Flying Blind With Your Analytics

    🎯 THE PROBLEM 90% of businesses install Google Analytics and think they know what's happening on their site. They see page views, time on site, basic metrics. But they can't tell you where users click, what they watch, or which form fields cause people to quit. They're flying blind. And losing money because of it. ⚡ WHAT YOU'LL LEARN In this episode, I break down the exact tracking plan framework I use with clients who've generated $11M+ in additional revenue over the past year. You'll discover: - Why standard analytics (GA4, Amplitude) miss where the money is lost - The 3 core areas you must track: interactions, forms, and errors - E-commerce funnel: product view → gallery → cart → checkout → purchase - SaaS funnel: video → signup → onboarding → activation → payment → retention - How to name events so any PM or marketer can understand your setup - The 8-point document structure for each tracking event - What to check daily vs. weekly - 6 essential reports you actually need 🎁 BONUS CHALLENGE Pause the episode and check your analytics right now. Can you see the whole user journey? If yes, you're in the top 10%. If no, this episode gives you the blueprint to fix it. ⏱️ TIME REQUIRED For a simple project: 3-4 hours of work to implement everything covered in this episode. 🔧 RECOMMENDED TOOLS Microsoft Clarity (free), Hotjar, or similar session recording tools - covered in next episode. 📊 WHO THIS IS FOR Small to medium projects that need a measurement foundation. Advanced topics (user_id tracking, bot filtering, cross-device tracking) covered in future episodes. 🎧 NEXT EPISODE Heatmaps, session recordings, and scroll maps - how to see what users actually do (not what they're supposed to do). --- Ivan Vislavskiy CRO Analytics Lab | Expert-Vetted on Upwork 140+ projects | $11M+ generated for clients in 12 months Specializing in: Conversion Rate Optimization, GA4, Tracking Implementation 📱 CONNECT [Your LinkedIn] [Your Website] [Your Email for Consultations] #Analytics #ConversionOptimization #TrackingPlan #GA4 #CRO #DataAnalytics #Ecommerce #SaaS #ProductManagement #GrowthMarketing

  6. 21 Jan

    My Conversion Rate Just Dropped—What Do I Do?

    Conversion rate crashed overnight? Stop guessing. Learn the 6-step framework that diagnoses conversion drops in under an hour. Real case study: supplement store recovers from 45% drop by finding one misconfigured plugin. Covers tracking issues, traffic analysis, and systematic debugging for e-commerce and SaaS.

  7. 21 Jan

    Welcome to Conversion & Analytics Solved

    Meet Ivan Pika, CRO consultant who's solved conversion mysteries for 140+ clients and generated $11M+ in additional revenue. In this intro episode, learn what this podcast is about: systematic frameworks for conversion optimization, analytics debugging, and turning data into revenue. No fluff, no theory—just real problems and actionable solutions from 10+ years in the trenches. Coming up this season: - How to diagnose conversion drops in under an hour - Building bulletproof tracking plans - A/B testing frameworks that actually work - Real case studies from e-commerce and SaaS businesses Perfect for: Marketers, founders, and analysts who want systematic solutions, not guesswork.

  • 7 Episodes

About

Conversion mysteries, solved. Ivan Pika, CRO consultant with 140+ clients and $11M+ in revenue impact, breaks down real conversion problems and analytics challenges. Learn the frameworks that diagnose drops in hours, build bulletproof tracking, and turn data into revenue. For marketers, founders, and analysts who want systematic solutions, not guesswork.

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