EVOLVE Applied

Iconoclast Change Management
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Every change looks clean in the slide deck. Then Monday happens. EVOLVE Applied is where leaders who have lived through AI rollouts, mergers, reorgs, and restructures walk me through what actually happened. Each guest picks one real situation from their work and tells it straight: what they did, what broke, and what they would do again. I’m Sarah Smith, a change management consultant with 13+ years leading transformation, and I use the EVOLVE framework to pull out what you can take back to your own team. New episodes every other week.

Episodes

  1. 3 days ago

    Value Is Not Activity: Spotting Value Dysfunction with Deb Keltner

    In this deep dive into value translation, the second "V" of the Evolve Framework, host Sarah is joined by growth, brand and marketing consultant Deb Keltner of Deb Keltner LLC. Together they look at the symptoms of value dysfunction in mid-sized professional services companies: confusing value with activity, letting engineering design the offer, saying "we can do anything for anyone," and competing on price. They also cover why you may need a better story, not just better storytelling, how brands like Dyson stay credible, and practical ways to find your real value, from customer conversations to win/loss analysis. Deb and Sarah close with the one thing they want listeners to take away.

  • 1 Episode

About

Every change looks clean in the slide deck. Then Monday happens. EVOLVE Applied is where leaders who have lived through AI rollouts, mergers, reorgs, and restructures walk me through what actually happened. Each guest picks one real situation from their work and tells it straight: what they did, what broke, and what they would do again. I’m Sarah Smith, a change management consultant with 13+ years leading transformation, and I use the EVOLVE framework to pull out what you can take back to your own team. New episodes every other week.

Information

  • Creator
    Iconoclast Change Management
  • Years Active
    2026
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 Iconoclast Change Management
  • Show Website
    EVOLVE Applied