Truscott Rossman

Truscott Rossman
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Truscott Rossman is driven by a relentless commitment to win for our clients. As Michigan's best-known bipartisan communications firm, we lead the charge in bridging political divides, empowering organizations to achieve their goals through expert strategies and trusted guidance. With decades of experience at the forefront of Michigan’s strategic communications landscape, there’s a reason we’ve been voted the Most Effective PR firm in Michigan since 2011: Your win is our everything. That’s why everything we do is For the Win. This feed will bring you top-notch analysis and in-depth convers

  1. Beyond Both Sides: The Quest for Common Ground | Episode 29

    21 May

    Beyond Both Sides: The Quest for Common Ground | Episode 29

    Michigan's leaders are heading to Mackinac Island this week for Mackinac Policy Conference with an urgent message and a big question: can urgency and relationship-building happen at the same time? Chris and Allie break down what the Detroit Regional Chamber's "house is on fire" alarm actually demands of conference attendees, why the new format is a genuine improvement, and how to use your three days on the island strategically rather than just socially. Then, Diallo Smith, CEO of Life Remodeled, joins the show. A native Detroiter, Cass Tech graduate, and former ExxonMobil and IBM Consulting professional who came home to build something different, Diallo has transformed vacant buildings into one-stop community hubs serving tens of thousands of people on Detroit's northwest side. He talks about what Michigan's economic crisis looks like from neighborhoods that have been living with distress for decades, and what it really takes to build something that lasts. Plus, in Disagree Better: the Grand Rapids Chamber's city commission candidate forum and why that kind of civic disagreement is exactly what local democracy needs more of.

    34 min
  2. Beyond Both Sides: A Messaging Bill With Legs | Episode 28

    15 May

    Beyond Both Sides: A Messaging Bill With Legs | Episode 28

    Michigan Senator Elissa Slotkin and Ohio Senator Bernie Moreno just introduced legislation to ban Chinese connected vehicles from the American market — what Slotkin called "a driving surveillance package on wheels." The bill is bipartisan, the auto industry supports it, and Allie Walker calls it "a messaging bill with legs." But here's the question Chris Moyer and Allie dig into: is this the move of a region confident it can out-innovate — or one buying time because it's not sure it can compete? Chris pushes back with a scarcity-vs.-abundance frame, and Allie raises the question nobody's asking: if Chinese cars are a national security threat, why are we still letting Chinese-made phones into every American pocket? Then Chris and Allie sit down with Devon O'Reilly — President and CEO of Fair Lane: Home of Clara and Henry Ford, and newly elected Dearborn City Council member — on the meticulous decade-long restoration of the Ford estate (Thomas Edison laid the cornerstone of the powerhouse, and Clara Ford drove an electric car in the 1910s), the O'Reilly family's three-generation public service legacy, and what he wants the rest of America to know about Dearborn: "Dearborn knows how to get along. The hostility comes from outside." Plus, in Disagree Better: Van Andel Arena turns 30 — and the story of how one public-private bet in the early '90s reshaped downtown Grand Rapids.

    46 min
  3. Beyond Both Sides: The Delete Button Isn't a Strategy | Episode 27

    11 May

    Beyond Both Sides: The Delete Button Isn't a Strategy | Episode 27

    Mallory McMorrow deleted 6,000 tweets before launching her U.S. Senate campaign. When CNN's KFile surfaced it, she defended herself by invoking authenticity — but the deletion itself was the opposite of authentic. Chris Moyer and Allie Walker unpack the contradiction: why the scrubbing is always the story now, why the old political consultant playbook is dangerously outdated, and the more honest answer McMorrow hasn't given yet. It's a stress test for every executive and organization sitting on a decade of social media history. Then, we talk with Kerry C. Duggan — founder of Energy Security Partners and former White House policy advisor to Vice President Biden — about her "receiver city" thesis: why Michigan and the Great Lakes are uniquely positioned for climate migration, where she lands on Michigan's data center debate, and what it would take for the next clean tech cluster to form here. Plus, in Disagree Better: three counties team up to give every student free SMART bus rides.

    37 min
  4. Beyond Both Sides: The Cost of Saying No | Episode 26

    4 May

    Beyond Both Sides: The Cost of Saying No | Episode 26

    In this episode of Beyond Both Sides, we go on the road—recording live from the grand opening of a new Sheetz in Novi—to explore a bigger question: what is the cost of saying no to development? Sheetz announced its Michigan expansion in 2022. It took years—and real resistance—to open its first locations. And that’s not unusual. From data centers to housing to retail, Michigan has developed a reputation as a place that is simply hard to build in. We break down why that matters—and what it’s costing the state in jobs, investment, and long-term competitiveness. We’re also joined by Nick Ruffner (Public Affairs Manager) and Justin Mandel (Director of Real Estate) from Sheetz to discuss: What it’s like to develop in Michigan vs. other statesWhy Sheetz is still betting on Michigan with a $500M investmentHow communities respond to new development—and what worksWhat state and local leaders could do differentlyPlus: Michigan political updates, including the latest in statewide racesThe legacy of former U.S. Senator Don RiegleTulip Time and what it says about building a lasting identity

    46 min
  5. Beyond Both Sides: The Performance of Authenticity | Episode 25

    23 Apr

    Beyond Both Sides: The Performance of Authenticity | Episode 25

    In this episode of Beyond Both Sides, we explore a growing challenge in modern politics: the performance of authenticity. After Kentucky Governor Andy Beshear criticized the use of “advocacy language,” we dig into a deeper question—whether the problem is the words themselves or a broader breakdown in trust between politicians and the public. From “food insecurity” to “hunger,” does changing language actually make leaders more relatable—or just more rehearsed? And is this a messaging issue, or a sign that voters can tell when authenticity is being manufactured? We’re also joined by Trevor Tkach, President and CEO of Traverse City Tourism, to discuss: What makes Traverse City a standout destinationThe future of the Pure Michigan brandHow tourism plays a role in Northern Michigan’s recovery after recent floodingThe challenge of balancing growth with community identityPlus: Updates on Michigan’s statewide racesAC Grand Rapids building toward its 2027 debutFlood recovery efforts across Northern Michigan

    44 min
  6. Beyond Both Sides: The Grand Rapids Model | Episode 24

    17 Apr

    Beyond Both Sides: The Grand Rapids Model | Episode 24

    In this episode of Beyond Both Sides, we unpack a striking moment in Michigan’s economic conversation: a Detroit developer saying to Grand Rapids, “we want to be you.” It’s a shift in how the state thinks about growth—not as a competition between cities, but as a question of whether Michigan has enough strong places to compete at all. We break down what Grand Rapids has done differently, from decades of coordinated downtown investment to talent-focused placemaking—and how similar strategies are now shaping Detroit’s next phase of development. We’re also joined by Megan Spanitz, Chief Operating Officer of the Detroit Regional Chamber, to discuss: The thinking behind the “house is on fire” messageWhat to expect from the Mackinac Policy ConferenceHow leaders can find common ground in a critical political momentPlus: Flood risk and infrastructure challenges in Northern MichiganProgress—and remaining gaps—in traffic safetyMichigan State’s medical school merger

    40 min
  7. Beyond Both Sides: Rethinking Pure Michigan | Episode 23

    10 Apr

    Beyond Both Sides: Rethinking Pure Michigan | Episode 23

    In this episode of Beyond Both Sides, we take a closer look at Michigan’s travel and tourism industry—and ask a critical question: is it time to rethink Pure Michigan? Tourism drives more than $25 billion in annual visitor spending and supports over 200,000 jobs statewide, but the industry is entering a more uncertain phase. As consumer confidence softens and international travel—especially from Canada—lags, we explore what it will take for Michigan to sustain growth. We’re also joined by Julie Alvin, a media strategist and former executive at theSkimm, Bustle Digital Group, and Refinery29. Julie shares insights on how the media landscape is shifting, how audiences actually consume information today, and what leaders often get wrong when trying to communicate across increasingly divided and fragmented audiences. Plus: Michigan wins the NCAA ChampionshipNew signals in the Michigan U.S. Senate raceWhat GM’s recent sales decline means for the economy

    38 min
  8. Beyond Both Sides: The House Is on Fire | Episode 22

    2 Apr

    Beyond Both Sides: The House Is on Fire | Episode 22

    In this episode of Beyond Both Sides, we break down a stark warning about Michigan’s economy: “the house is on fire.” The Detroit Regional Chamber’s State of the Region report argues that while headlines point to growth—new projects, stabilized population, and investment—Michigan is still falling behind peer states in job growth, income, and talent attraction. We explore what’s really driving this gap, why it matters for the state’s long-term competitiveness, and how this moment could shape the upcoming Michigan governor’s race and broader economic policy decisions. Plus: Grand Rapids pro soccer team and new downtown investmentDetroit Mayor Mary Sheffield outlines a bold State of the City agendaMichigan Republicans consolidate candidates ahead of the 2026 electionIf you’re following Michigan politics, economic development, or Midwest trends, this episode unpacks what’s beneath the surface.

    28 min
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About

Truscott Rossman is driven by a relentless commitment to win for our clients. As Michigan's best-known bipartisan communications firm, we lead the charge in bridging political divides, empowering organizations to achieve their goals through expert strategies and trusted guidance. With decades of experience at the forefront of Michigan’s strategic communications landscape, there’s a reason we’ve been voted the Most Effective PR firm in Michigan since 2011: Your win is our everything. That’s why everything we do is For the Win. This feed will bring you top-notch analysis and in-depth convers

Information

  • Creator
    Truscott Rossman
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Truscott Rossman
  • Show Website
    Truscott Rossman

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