MAD Conversations

The Adverbe
  • 5.0 (2)
  • MARKETING

MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.We are building an archive of marketing excellence in Ghana and across Africa.New episodes weekly.Subscribe to stay ahead in marketing.

Episodes

  1. Episode 1 - Before The Jingle: Ghana's Ancient Advertising Blueprint

    3 DAYS AGO

    Episode 1 - Before The Jingle: Ghana's Ancient Advertising Blueprint

    Before jingles, before radio, before television - there was the town crier. In this episode, Abeiku Dadson sits down with Dr. Eyram Fiagbedzi, a musicologist and traditional music scholar to trace the origins of advertising communication in Ghana all the way back to its roots. The gong, the talking drum, the market chant were not just instruments, they were Ghana's first media, Ghana's first ad formats, Ghana's first strategy for cutting through the noise and reaching people. The conversation unpacks how sound became the most trusted carrier of messages in Ghanaian communities, why drumming was never just entertainment, and how the transition from traditional musical communication to the modern radio jingle was less of a leap and more of a natural evolution. And then there is the question that sits at the heart of it all; if you don't know where you're coming from, how will you know where you're going? For every brand manager, marketer, musician, and creative working in Ghana today, understanding this history is not optional, it is the foundation. This is MAD Conversations. Marketing. Advertising. Digital. Design.   Ghana's commercial creativity - documented.   Enjoyed this episode? Leave a review on Spotify - it helps more people find the show. Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/ Follow MAD Conversations: Instagram: https://www.instagram.com/mad.conversations_/ Facebook: https://www.facebook.com/share/14Zri1aEBDd/ TikTok: https://www.tiktok.com/@mad.conversations X: https://x.com/MADConversation Listen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast/mad-conversations/id1881906780 Spotify: https://open.spotify.com/show/1M5ojvMvKg8PnbMdcMDobC

    53 min
  2. Pilot Episode - Why Every Ghanaian Ad Has A Song (Music in Ghanaian Advertising)

    3 MAR

    Pilot Episode - Why Every Ghanaian Ad Has A Song (Music in Ghanaian Advertising)

    Before the guests, the case studies, and the deep dives — this is where MAD Conversations begins. Season 1 is dedicated to one question: how has music shaped the way brands speak to Ghanaians? From the earliest radio jingles to the hiplife era to the sounds playing in your earbuds right now, music has always been doing something most marketers never fully understood. In this episode, Abeiku Dadson sets the stage for what's coming. Conversations with the producers, artists, marketers, brand managers, and historians who made Ghana's advertising sound what it is today. If you've ever caught yourself humming a jingle you haven't heard in years — this season is for you. MAD Conversations. Marketing. Advertising. Digital. Design.  Ghana's commercial creativity — documented. Enjoyed this episode? Leave a review on Spotify — it helps more people find the show. Connect with Abeiku: LinkedIn: https://www.linkedin.com/in/samuel-ad/ Follow MAD Conversations: Instagram: https://www.instagram.com/mad.conversations_/ Facebook: https://www.facebook.com/share/14Zri1aEBDd/ TikTok: https://www.tiktok.com/@mad.conversations X: https://x.com/MADConversation Listen on:  Apple Podcasts - https://podcasts.apple.com/gh/podcast/mad-conversations/id1881906780 Spotify - https://open.spotify.com/show/5NbVqYvuR93379GDtQJ7cQ Watch on: www.youtube.com/@mad.conversations

    15 min
  • 2 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

MAD Conversations is Ghana’s Marketing Leadership Podcast focused on brand strategy, campaign execution, and marketing leadership.We are building an archive of marketing excellence in Ghana and across Africa.New episodes weekly.Subscribe to stay ahead in marketing.

Information

  • Creator
    The Adverbe
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 MAD Conversations