Profit by Design

Dr. Sabrina Starling
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You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

  1. 399: The Hidden Signs of Burnout Every Business Owner Misses

    4 DAYS AGO

    399: The Hidden Signs of Burnout Every Business Owner Misses

    Burnout doesn’t always look the way you think it does. You may be showing up, getting things done, and leading your team. Underneath it all, however, you’re exhausted and have very little patience, working with a brain that won’t shut off, and the thought of handling “just one more problem” feels heavier than ever before. If this sounds familiar, you’re not alone, and you’re not broken. High-performing business owners don’t crash overnight; burnout builds slowly as you normalize the stress, push through the fatigue, and tell yourself to just get through this “busy season.” The sad fact is that most business owners don’t realize they are burned out until their energy, relationships, or health force them to pay closer attention. Join Melissa Kay and Dr. Sabrina Starling as they share how to redesign your business so it doesn’t rely on you for everything. You’ll learn how to start with awareness and evaluate where your time is going, how decisions are being made, and what you’re still holding onto that your team should own. Once you see the problem, you can change it, and you don’t have to keep running your business at the expense of your life. Profit by Design is a Tap the Potential production. Show Highlights: Awareness is the first step in defeating burnout!Common signs of burnout:Resentment for your businessEmotional detachmentDecision fatigueMelissa’s perspective: A major sign of business owner burnout is being stuck in daily tasks instead of focusing on your $10k-an-hour activities.Entrepreneurs surveyed reported astounding statistics on burnout.What business owners report in our Better Business, Better Life Assessment: mood swings, stress, isolation, irritation/annoyance, discouragement, and a greater risk for depression, divorce, and substance abuseReal solutions for burnout begin with having the right support system in place.You can start with the Better Business, Better Life Assessment to stop the burnout cycle! Resources: Take the Better Business, Better Life Assessment today!

    21 min
  2. 398: Why Your Culture Isn’t Producing A-Players — and How to Build One That Does

    23 APR

    398: Why Your Culture Isn’t Producing A-Players — and How to Build One That Does

    You’ve hired talented people, so why aren’t they performing like A-Players? Why does it still feel like you have to double-check everything—like your team waits instead of leads, accountability is inconsistent, and you’re still the one carrying the standard? The real issue isn’t your people—it’s the culture they’re operating in. A-players don’t just show up; they respond to the environment you create. Even highly capable individuals can hold back, wait for direction, and avoid ownership when the culture lacks clarity, leadership, and trust. That’s why so many business owners feel frustrated, even after hiring “good people.” If you’re ready to build a team that truly takes ownership, this is where we start. Join Kaitlyn Beaver and Dr. Sabrina Starling as they unpack what’s happening in your culture, leadership, and structure—and map out the shifts you need to make right now. Profit by Design is a Tap the Potential production. Show Highlights: Understanding the characteristics of A-players and what they really needCulture isn’t what you say—it’s what you tolerate. Are you supporting leadership, clarity, and trust?The startling statistic: Most businesses mishire at a rate of 75%.Enhanced communication creates a successful onboarding process.Steps to become an employer of choiceYour internal state shapes your external leadership.A-players don’t want to be managed; they want to be trusted.The best retention tool is to promote from within AND attract future A-players.Ask yourself, “What do I need to elevate my business culture?”Your lean and mighty team is a vital part of your profitable business!If you want A-players, you have to become the leader they follow.Ready to lead differently and talk with someone who understands the challenges of building your business culture? Book a call with Kaitlyn today! Resources: When you reach out to our strategist team, we will map out what needs to shift for you in a clear, step-by-step process. Book a call with Kaitlyn today! Mentioned in this episode: Jumpstart Your Business! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now: https://www.tapthepotential.com/jumpstart.

    25 min
  3. 397: Why High Performers Burn Out First — and How to Build Sustainable Leadership in Your Small Business

    16 APR

    397: Why High Performers Burn Out First — and How to Build Sustainable Leadership in Your Small Business

    Why is it that the most driven, capable, high-performing business owners are often the first to burn out? You are the one everyone relies on because you care deeply and push harder than anyone else, but you’re exhausted, and the business still depends on you for everything. No matter how much you achieve, it never feels like enough. If you feel this way, it’s not because you’re doing something wrong; it’s because you’ve been rewarded for over-functioning. Your business has grown because you’ve stepped up, taken responsibility, and carried more than anyone else. The problem is that what got you here won’t get you to a sustainably profitable business that supports your life. The solution is not to do less, but to lead differently by building a self-managing, entrepreneurial team and creating systems in which decisions don’t rely on you. In this episode, Kaitlyn Beaver and Dr. Sabrina Starling discuss how you can stop being the bottleneck, create time and mental space, and build a business that runs without your constant input. The key to solving burnout isn’t rest alone—it’s structure. Profit by Design is a Tap the Potential production. Show Highlights: The problem for entrepreneurs is that burnout exists in the background of our lives. We don’t even notice it anymore!Losing faith in our team members is a sign of burnout.The real problem for business ownersDecision fatigue: one of the single biggest contributors to burnoutBuilding competence and confidence within our leadership affects our team’s ability to move forward.Take a close look at the ways you are over-functioning.Begin by asking, “What do I need?”Putting limits and boundaries in place teaches us (and everyone else) that the business can continue, even when I’m not there. Is your business being led by your nervous system and how reactive you are to every little thing?The cumulative effect that brings positive changeKaitlyn’s perspective on the intersection of yoga and an entrepreneurial mindsetLearning to respect the pause, the unplug, and your breath to reconnect with your bodyWhat you learn about managing burnout can benefit your team members.Structures are vital! An example is time strategy over time management. Ready to lead differently and talk with someone who understands? Book a call with Kaitlyn today! Resources: Are you ready to defeat burnout and lead differently? We can help! Book a call with Kaitlyn today! Mentioned in this episode: Jumpstart Your Business! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now: https://www.tapthepotential.com/jumpstart.

    26 min
  4. 396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It

    9 APR

    396: You’re Solving the Wrong Problem in Your Business — Here’s How to Fix It

    What if the biggest problem in your business isn’t actually THE problem? If you’re working harder than ever to fix things: hiring, pushing sales, trying to get organized—but nothing is changing, you’re still the bottleneck. You’re doing what most smart, capable business owners do, but you aren’t getting ahead. Instead of reacting to surface-level problems, you need to address the root cause, and this clarity about the real issue is what changes everything. In this episode, Melissa Kay and Kaitlyn Beaver break down the following: why smart, capable business owners misdiagnose their biggest challenges; the difference between surface problems and root issues; why more effort isn’t creating better results; how to identify what will actually move the needle in your business; and the first step to getting out of the survival trap. Join us! Profit by Design is a Tap the Potential production. Show Highlights: Want to change everything, starting today? Take the Better Business, Better Life Assessment to get clarity on exactly what your business needs next!What is your business really costing you?Our holistic approach makes us different.The biggest Aha moments from our calls with business ownersWe help you reconnect to your dream and fall in love with your business again!How to know you have a sustainable business (Is it a business or a job?)Your next steps: Take the Better Business, Better Life Assessment and book a call with Kaitlyn. Resources: Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Mentioned in this episode: Jumpstart Your Business! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now: https://www.tapthepotential.com/jumpstart.

    25 min
  5. 395: The Real Reason You Can’t Take Time Off From Your Business

    2 APR

    395: The Real Reason You Can’t Take Time Off From Your Business

    Let’s be honest. When was the last time you took a real vacation—without checking your email? If the idea of stepping away from your business makes your stomach tighten up in knots, this episode is for you. You didn’t start your business to be on call 24/7, yet most entrepreneurs are putting their businesses before their families. If this is you, you have an owner dependency problem. In this episode, Melissa Kay and Dr. Sabrina Starling break down the real reason you can’t take time off from your business, and what it actually takes to build a self-managing team that allows you to step away confidently. Learn why being the hero in your business is keeping you stuck, the psychology behind control and burnout, how to shift from a survival trap to sustainable profitability, the structure required to create breathing room, and what must change before a 4-Week Vacation® becomes possible for you! Profit by Design is a Tap the Potential production. Show Highlights: The origin of Dr. Sabrina’s book, The 4 Week Vacation®Owner dependency is the #1 risk to small businesses today.Being “the hero” in your business keeps you stuck.The lie we tell ourselves (that actually creates glass ceilings)The business owner being away builds ownership and accountability in your team.The underlying issue is that we have created co-dependency in our businesses.Melissa’s example of a Tap the Potential client who has been transformed into a business ownerThe amazing results our clients are seeing in the first year with Tap the PotentialReady to take your life back from your business? Sign up for the Better Business Better Life Jumpstart today! Resources: Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to: Free up 10 hours per week.Pay yourself an additional $50K this year.Take an extra week of vacation. Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Mentioned in this episode: Jumpstart Your Business! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now: https://www.tapthepotential.com/jumpstart.

    23 min
  6. 394: The 5-Step Business Growth Strategy to Create a Sustainably Profitable Business

    26 MAR

    394: The 5-Step Business Growth Strategy to Create a Sustainably Profitable Business

    If your business is growing, but you’re more exhausted than ever–something is off. More revenue should mean more freedom. Instead, you’re stuck in the survival trap of being overworked, underpaid, and the bottleneck in your business. Stress has become your new normal. In this episode, Melissa Kay and Dr. Sabrina Starling walk you through the exact framework we use inside the Tap the Potential Solution™. You’ll learn the 5-step business growth strategy that changes everything. Sustainable profit doesn’t come from hustle; it comes from strategy. Ask yourself this question: “If nothing changes, what will it cost me?” Join us now to discover how different your life can be as the owner of a sustainably profitable business. Profit by Design is a Tap the Potential production. Show Highlights: Are you “throwing spaghetti at the wall”?Learn these 5 steps for owners of businesses that are established, past the startup phase, but still struggling against burnout:Design your business to be sustainably profitable. (Every decision should direct profitability.)Niche down with a clearly defined sweet spot. (A sweet spot is more defined than a niche. Think “slim down.”)Innovate around the sweet spot of your business. (This is how you fall back in love with your business.)Build your lean and mighty team of A-players. (This step is powerful for taking away your headaches and driving profitability.)Focus on networking and attracting more A-players to your team. (This is when you have more freedom, more profit, and more owner’s pay.)Melissa explains how we help our clients using this 5-step framework.Our focus is on what really works!Hear the exciting facts about what’s happening with our clients!The results we expect when we show you how to increase your owner’s payJust imagine what’s possible for YOU!Ready to take your life back from your business? Sign up for the Better Business Better Life Jumpstart today! Resources: Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to: Free up 10 hours per week.Pay yourself an additional $50K this year.Take an extra week of vacation. Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Mentioned in this episode: Jumpstart Your Business! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now: https://www.tapthepotential.com/jumpstart.

    28 min
  7. 393: The Business Owner Dependency Trap (And How to Escape It)

    19 MAR

    393: The Business Owner Dependency Trap (And How to Escape It)

    Is your business completely dependent on you? If you take a vacation, will everything fall apart? If so, you are in the Business Owner Dependency Trap, and today’s episode reveals how to get out of it, change everything, and take your life back from your business. Business owners can escape survival mode by identifying the sweet spot of their business—the point at which profitability, freedom, and sustainability finally align. We have proven that working with fewer clients often increases profit, letting go of the wrong work creates growth, and systems (not hustle) create freedom. Melissa Kay and Dr. Sabrina Starling will teach you about the Business Owner Dependency Trap and help you build systems that enable your business to run without you. The truth is that working less and serving fewer clients often leads to greater profitability and sustainable growth. Join us to learn how to change everything and take your life back from your business! Profit by Design is a Tap the Potential production. Show Highlights: “Work less with fewer clients to increase your profitability!”The beautiful facts about what our clients are achieving in the Better Business Better Life program: 95% achieve more time off and more money in their bank account in the first 12 months!Identifying the sweet spot of your business is essential.One recent client more than quadrupled their profit in 12 months by identifying the sweet spot of their business.Melissa explains the process for identifying the sweet spot of your business and building systems to support you.Spending marketing dollars without a clearly defined sweet spot is “throwing spaghetti at the wall.”Determine who your ideal clients are.Melissa shares an example of a recent client call and how they worked together to reduce her work week to 15 hours!Sign up for the Better Business Better Life Jumpstart today! Resources: Join our Jumpstart beginning April 7th! We will walk you through the step-by-step process to: Free up 10 hours per week.Pay yourself an additional $50K this year.Take an extra week of vacation. Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here!

    22 min
  8. 392: Why Most Small Businesses Plateau — And How to Start Growing Again

    12 MAR

    392: Why Most Small Businesses Plateau — And How to Start Growing Again

    When you go into business, you work really hard to get things going, but as you achieve success, the business takes over your life, right? You want to keep growing your business, but you can’t work more. You’re already exhausted and stretched too thin. If you’re tired of being the fixer, the one with the fallback plan, and the one who holds it all together, you are not alone! If you’re like most business owners we work with, you have revenue coming in, but you are still not profitable. You struggle to make payroll and attract profitable clients that you enjoy working with. This is why we created the Tap the Potential solution: a step-by-step, simple framework to increase your profitability while working fewer hours so that you can take your life back from your business. On average, our clients experience a 716% increase in time off, a 215% increase in profit, and a 55% increase in owners’ pay—all within 12 months. In this episode, Melissa Kay and Dr. Sabrina Starling reveal why most small businesses hit a growth plateau, the hidden reason revenue increases don’t lead to profit, why entrepreneurs stay stuck in survival mode, how working less can actually increase profitability, and the simple framework successful business owners use to reclaim their time. If you’re ready to take your life back from your business, this episode will show you the path forward. Profit by Design is a Tap the Potential production. Show Highlights: Reasons for a growth plateau in small businesses: trying to do it alone, hiring the wrong people, and mishandling the revenue needed to growUnderstanding the hidden costs in payroll for the wrong peopleDesign your business to be sustainably profitable.The business owner’s blind spots contribute to growth plateaus.Revenue doesn’t equal profitability. Apply the 80/20 rule.Identify your PITA (“Pain in the assets”) clients.Our Better Business Better Life Jumpstart reveals the best profitability secrets!We are not like typical business coaches! The Tap the Potential solution teaches you how to work fewer hours with a focused intention that frees up your time.From Dr. Sabrina, the one action business owners can take today: “Do less. Ask, what’s the one thing I can do today that will have the greatest impact to make other things easier or unnecessary while driving the profitability of my business?”Sign up for the Better Business Better Life Jumpstart today! Resources: Join our Jumpstart beginning April 7th! Learn how to: Free up 10 hours per week.Pay yourself an additional $50K this year.Take an extra week of vacation. Enroll now for Leadership Bootcamp! The next session begins in April. Take our Better Business Better Life Assessment to determine your level of burnout and receive a complimentary call with the next steps you need to take in your business to support your life. Click here! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Mentioned in this episode: Jumpstart Your Business! You’ve built a successful business—but it’s still running you. Join us to reclaim 10 hours a week and finally step into your role as the owner—register now: https://www.tapthepotential.com/jumpstart.

    24 min
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About

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

Information

  • Creator
    Dr. Sabrina Starling
  • Years Active
    2018 - 2026
  • Episodes
    405
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Profit by Design