111 episodes

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?
Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?
The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast is a BBC Audio North production for BBC Radio 4.

Sliced Bread Presents BBC Radio 4

    • Health & Fitness

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.
In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?
Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?
Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently?
The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.
From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.
Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.
Toast is a BBC Audio North production for BBC Radio 4.

    Cholesterol Lowering Products

    Cholesterol Lowering Products

    Can fortified drinks and spreads really reduce cholesterol?
    Almost half of UK adults have raised cholesterol, according to the charity Heart UK - and Sliced Bread listener Cathy is one of them. She found out after taking a test at her GP and wants to do something about it. Her first plan of action is to make changes to her lifestyle, such as diet and exercise. As part of that, Cathy wants to know if the spreads and drinks that claim to lower cholesterol really do work.
    Greg Foot is joined by Cathy and a panel of experts at our studios in Salford to investigate. What are the ingredients that are proven to lower cholesterol? How effective are they compared to widely-prescribed statins - and are the supermarket own brand versions of these drinks and spreads just as good as branded ones?
    All of the ideas for our investigations come from you, our listeners, and we're always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener and want to know if it is SB or BS then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807
    PRESENTER: Greg Foot
    PRODUCER: Simon Hoban

    • 28 min
    Acupressure Mats

    Acupressure Mats

    Twelve year old Bradley got in touch with Sliced Bread after trying out his mum Jennifer’s acupressure mat. Jennifer says she swears by it, it relaxes her, and she even falls asleep on it! But after testing it out himself, he was less than convinced.
    He asked us to find out what these mats are meant to do, whether they work or if they’re a placebo effect, and whether paying more for one could mean better results?
    Joining Greg in the studio to discuss them, is Clinical Acupuncturist Phil Trubshaw from the Manchester Movement Unit based at Manchester Metropolitan University, as well as the Director of Research at the Northern College of Acupuncture, Dr. Karen Charlesworth.
    Have you seen a product that claims to make you happier, healthier or greener? Want to know if it is SB or BS? Then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807.
    PRESENTER: Greg Foot
    PRODUCER: Kate Holdsworth

    • 24 min
    Pest Control

    Pest Control

    What's the best - and most humane - way to get rid of pests?
    For some of us Tom and Jerry might be the sum total of our knowledge of the struggle between domestic life and unwanted rodents. But for listeners Colin and Mary, things are getting much more real! Colin wants to know if the plug-in devices he's seen that promise to deter rats and mice using ultrasonic actually work. Mary has caught mice and then released them back into the wild in nearby woodland, believing it's the more humane way to deal with the problem. But is it?
    With the help of Natalie Bungay from the British Pest Control Association and Rob Young, Professor of Wildlife Conservation at the University of Salford, Greg Foot sets out to find the answers, hoping to nibble at the metaphorical cheese without getting caught in the figurative trap (or something).
    All of the ideas for our investigations come from you, our listeners, and we're always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener and want to know if it is SB or BS then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807
    PRESENTER: GREG FOOT
    PRODUCER: SIMON HOBAN

    • 30 min
    Contact Lenses

    Contact Lenses

    Listener Jennifer is considering switching contact lenses, if there's an alternative that's more eco friendly. She's not alone - we've had lots of questions about eyecare options, and whether the fancy features some lenses offer are worth the extra cash. Joining Greg and Jennifer in the studio to talk all things contact lens are Daniel Hardiman-McCartney, a clinical adviser to the College of Optometrists, and Sarah Smith - a research optometrist who's studied the environmental impact of these tiny pieces of plastic.
    Have you seen a product that claims to make you happier, healthier or greener? Want to know if it is SB or BS? Then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807
    PRESENTER: Greg Foot
    PRODUCER: Tom Moseley

    • 29 min
    Car Tyres

    Car Tyres

    Is it worth paying more for premium car tyres?
    There's a huge range of car tyres to choose from and the price differences between them can be significant. So do you really need to pay more to get a good tyre?
    Listener Ian runs a car maintenance business and wants to know if the budget tyres he's been fitting are the right choice. Will they last as long and be just as safe? What do the different ratings on the labels you can see online mean? And as he moves towards electric cars he's also keen to know whether they need a special sort of tyre.
    With the help of two experts in the field, Greg Foot 'treads' through the studies and the science to find out more. It's how he rolls (we'll stop now).
    As ever we are still looking for your suggestions of products to look into. If you've seen something promising to make you happier, healthier or greener and want to know if it is SB or BS please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807
    PRESENTER: GREG FOOT
    PRODUCER: SIMON HOBAN

    • 30 min
    Sustainable Period Products

    Sustainable Period Products

    Lots of different types of period products claim to be eco friendly, from menstrual cups to period pants and reusable pads. But how do their environmental credentials stack up? That's what listener Sam wants to know - and she's not the only one asking about not just the impact of these so called sustainable period products on planetary health, but also on women's health too. Joining Sam and Greg for this one are Natalie Fee, founder of the non profit City to Sea, who campaigns for "plastic-free periods", and Dr Nicola Tempest, a senior lecturer in gynaecology at Liverpool University.
    And if you've seen something promising to make you happier, healthier or greener and want to know if it is SB or BS please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807
    PRESENTER: GREG FOOT
    PRODUCER: TOM MOSELEY

    • 26 min

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