Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. The Oscars are Headed to YouTube

    19 DEC

    The Oscars are Headed to YouTube

    AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey The Oscars are leaving ABC for YouTube. Here is what that means for the future of Hollywood and the creator economy. In our final episode of 2025, Lauren and Josh break down the massive news that the Academy Awards are moving to YouTube in 2029. We analyze why this shift is happening, the history of the broadcast, and whether creators will finally get their moment on the red carpet. We discuss: -- Why the Oscars left ABC for YouTube -- Instagram Reels coming to your living room TV -- Our biggest predictions for the creator economy in 2026 -- New creator programs from Home Depot and Markiplier’s movie debut 00:00 Intro & 6th Anniversary Survey 01:09 Hanukkah Sweatshirts & Hannah Hart 02:57 Tyler Oakley & VidCon Story 05:35 Breaking News: Oscars Move to YouTube 08:24 The History of Oscars Distribution 12:49 Will Creators Take Over the Oscars? 16:15 YouTube VP’s Statement 17:22 Instagram Reels on Amazon Fire TV 20:40 Prediction: Brand Spend in 2026 22:51 Prediction: Media M&A Madness 24:10 Upload: Home Depot’s "Crew of Doers" 25:07 Upload: Markiplier’s Iron Lung Movie 26:00 2025 Sign Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    27 min
  2. Jon Youshaei is Making the Boring Stuff Simple for Creators

    12 DEC

    Jon Youshaei is Making the Boring Stuff Simple for Creators

    Take the Creator Upload Survey: https://www.research.net/r/creatoruploadsurvey Check out Jon’s new venture: https://www.boring-stuff.com/ In this episode, we break down the $82 billion battle for Warner Bros. Discovery and the controversial new law in Australia banning social media for everyone under 16. Plus, creator legend Jon Youshaei joins us to reveal his new company, "Boring Stuff," and why he’s solving the biggest headache for pro creators: taxes. What you’ll learn: Netflix vs. Paramount: Inside the hostile bidding war for Warner Bros.The Social Media Ban: Why Australia is fining platforms $33M for underage users.Jon Youshaei’s Boring Venture: Why he launched a bookkeeping service for creators. 00:00 Intro & Common Tax Mistakes 01:58 Mariah Carey's $3 Million Season 04:07 6th Anniversary Survey 05:32 Netflix vs. Paramount: The Bidding War 09:10 Foreign Funding & Regulatory Hurdles 12:12 Australia Bans Social Media for Under 16s 16:10 Can They Actually Enforce the Ban? 18:09 Impact on Marginalized Communities 21:33 Interview: Jon Youshaei Joins 22:42 What is "Boring Stuff"? 25:36 Why Traditional Accountants Fail Creators 30:20 Education vs. Execution 33:01 Scaling a Service Business Slowly 36:44 MrBeast Pivots to Storytelling 38:50 WNBA Cards Explode on Whatnot Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    40 min
  3. Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload

    5 DEC

    Athletes Go Streaming and Creators Go Dancing, feat. Sam Gutelle of Tubefilter | Creator Upload

    AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Today we begin with the massive success of Dancing With the Stars, specifically highlighting ABC's strategic partnership with Call Her Daddy’s Alex Cooper for the finale and the inclusion of creator talent like Whitney Leavitt. In a finding fit for "No Duh" Magazine, traditional media embracing digital creators is expanding viewership, evidenced by the finale drawing over 9 million viewers. The episode also covers the "Recap Wars," comparing Spotify Wrapped’s new Creator Wrapped features to YouTube’s. Plus, Tubefilter’s Sam Gutelle joins for an interview to discuss Twitch’s 2025 performance and the rising trend of professional athletes, such as Cam Skattebo, using streaming to build personal brands independent of their teams. Finally, our uploads and downloads cover the shutdown of MKBHD’s "Panels" app and the Rockefeller Foundation’s new partnership with Beast Philanthropy. Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. 00:00 6 Years & The Audience Survey 01:09 Intro: Party Hopping in NYC 03:07 Dancing With The Stars Embraces Creators 05:19 The Alex Cooper x ABC Partnership 07:34 Why Broadcast Needs Creators (The Numbers) 12:44 Sponsor: Viral Nation 13:12 Spotify Wrapped for Creator 14:40 YouTube Recap & Personality Types 16:56 Sam Gutelle on Twitch's 2025 Stats 18:17 Why Athletes Are Taking Over Twitch 23:44 The Shift in Sports Fandom 28:11 Download: MKBHD Shuts Down Panels 30:14 Lessons for Creator-Founders 31:48 Upload: MrBeast Partners with Rockefeller Thanks for Viral Nation for partnering with us for this video. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    36 min
  4. How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload

    21 NOV

    How Tubi is Winning with Creators, feat. GM & EVP Rich Bloom | Creator Upload

    AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is Tubi the new home for top-tier creators? In this episode, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to reveal how the streaming giant is funding creator originals and merging Hollywood with the creator economy. Plus, we break down the massive $37B ad spend projection for 2025. What you’ll learn: -- Tubi’s "Rabbit Hole" Strategy: How they keep viewers watching longer. -- The Ad Spend Boom: Why creator marketing is now a "must buy" for brands. -- Screens in Schools: The debate over EdTech and declining test scores. 00:00 We need your help! (Survey) 01:09 Thanksgiving Turkeys & Spatchcocking 04:08 Are screens ruining education? 10:06 Intro to Rich Bloom & Viral Nation 11:14 $37 Billion Creator Ad Spend 16:50 Interview: Rich Bloom from Tubi 17:35 Creating "Rabbit Holes of Fandom" 22:31 Tubi’s Deal Structures for Creators 25:24 Exclusive Shows & Creative Freedom 28:07 The Fox & Super Bowl Connection 31:58 Is Tubi competing with YouTube? 37:33 Acquiring Creator Libraries 42:58 Upload: Investing in Taylor Cannon 46:39 Upload: Agentio Raises $40M Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    50 min
  5. The Podcast Gold Rush | Creator Upload

    14 NOV

    The Podcast Gold Rush | Creator Upload

    AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim. In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal. What you’ll learn: -- How TikTok is building an "aspirational funnel" for podcasters -- Why TikTok Shop's $19B in sales is terrifying eBay -- The new Visa & Karat AI tools that analyze brand deals for creators -- How creators like Alex Earle and Emma Chamberlain are changing media 00:00 Intro & Creator Upload Survey 01:09 The Rise of "Christmas Creep" 04:19 Are Creators Driving Christmas Creep? 05:22 Special Thanks to Viral Nation 06:15 TikTok & iHeartMedia Podcast Deal 08:35 Why This Deal is Smart for TikTok 11:17 Strategy: Scale vs. Curation 14:08 TikTok: Distribution to Production 16:10 Threads & Netflix Join Podcast Push 18:41 Thesis: TV is a Path to Podcasting 19:42 Dancing With the Stars Podcast 21:45 Upload: Visa & Karat AI Tools 24:26 Upload: TikTok Shop vs. eBay 25:32 Outro Thanks for Viral Nation for partnering with us for this video. Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    25 min
  6. Reels $50 Billion Run Rate and the Netflix Podcast Play | Creator Upload

    7 NOV

    Reels $50 Billion Run Rate and the Netflix Podcast Play | Creator Upload

    AUDIENCE SURVEY: bit.ly/creatoruploadsurvey Meta's Reels just hit a $50 BILLION annual run rate, but where is the creator's cut? Meanwhile, YouTube just revealed that Shorts now make MORE money per watch hour than long-form videos. This week, Josh and Lauren break down the massive creator economy earnings reports from Meta and YouTube and debate what it means for creator monetization. Josh also takes us inside the opening of Whaler's new "Lighthouse" creator hub in Brooklyn , and the hosts analyze Netflix's new strategy to pull video podcasts (like Jay Shetty's ) off of YouTube. In this episode: -- Meta vs. YouTube: The $50B monetization fight -- Inside Whaler's pencil factory turned creator hub -- Why Netflix is licensing iHeart podcasts -- Canon's new $100k creator initiative, and Lauren's pitch for it that was 10 years too early After six years of the pod, we want to hear from you! Please fill out our first-ever survey:Thanks for Viral Nation for partnering with us for this video. 00:00 Creator Upload Audience Survey 01:09 Inside the Lighthouse Brooklyn Opening 03:59 Whaler's Creator Hub Model 07:08 Advertising Legends: Haggerty & Droga 11:29 Why This Hub Might Actually Work 14:20 Thanks to Viral Nation 14:41 Meta Earnings: Reels $50B Run Rate 18:21 The Creator "Uprising" Over Rev Share 20:28 YouTube Earnings: Shorts vs. Long-Form 23:20 Netflix's Podcast Exclusivity Play 26:43 Netflix and "Background Content" 28:47 Upload: TikTok's New Award Show 30:51 Upload: Canon's $100k Creator Contest 31:31 Lauren's Selfie Stick Pitch 34:08 Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    35 min

  7. 31 OCT

    Mark Rober and Cleo Abram Tell All at Adobe Max | Creator Upload feat. Mike Polner of Adobe

    We're in Los Angeles at Adobe MAX 2025 to break down the announcements that will change how creators work, including Adobe's game-changing partnership with YouTube. We're joined by a legendary lineup of guests to discuss the future of creativity. Mark Rober reveals his $55 million secret project for the first time ever, Cleo Abram (Huge If True) shares her POV on editorial freedom and advancements in tech, and Adobe's GM of Creators Mike Polner, explains the new AI tools that will save you hours of work .What you'll learn: -- Mark Rober's strategy for building a 100-person company. -- The AI audio tool that creates studio-quality sound anywhere. -- How to edit YouTube Shorts inside the new Premiere Mobile app. -- Why creative freedom is more important than ever for creators. If you want to stay ahead in the creator economy, subscribe and hit the bell so you don't miss our next episode! 00:00 Live From Adobe MAX! 01:01 Adobe's ChatGPT Integration 01:45 The New Adobe x YouTube Partnership 04:09 YouTube's New TV Experience 07:48 Welcome Mark Rober! 08:40 Is AI Cheating for Creators? 12:25 Building the Mark Rober Business 16:51 Mark Rober's $55M Secret Project 23:53 Welcome Cleo Abram! 26:12 Why I Left Vox 31:20 AI Tools Lower The Barrier 37:24 Welcome Adobe's Mike Polner! 39:31 Adobe's Top 3 New Tools 44:27 What is "Responsible AI"? 52:06 Upload: Steven Bartlett's Big Raise Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    55 min

  8. 24 OCT

    SoCom Founder Max Benator Explains Why We Should Care about Social Commerce | Creator Upload

    Is the creator economy's future in micro-dramas and social commerce? This week, we're unpacking the billion-dollar rise of short-form dramas and whether they're just a smarter version of Quibi.In this episode, Lauren reports from Trilith Studios, the new home of the DC Universe, on the explosion of production in Georgia. Then, Josh unveils his new platform, Gospel Stats, and shares exclusive data on the YouTube sponsorship landscape that no one has seen before. We also sit down with Orca CEO and SoCom founder Max Benator to discuss everything you need to know about TikTok Shop, creator storefronts, and the future of social commerce. What you’ll learn:-- How micro-dramas are generating billions with a "predatory" monetization model -- Exclusive data on the growth of YouTube sponsorships -- The strategy behind successful social commerce on TikTok Shop-- Why professional sports leagues are partnering with creators00:00 Intro: Late Night Recording01:12 Lauren at Trilith Studios03:45 Are Micro-Dramas Just Quibi 2.0?05:50 The Business of "Bad" Content10:17 Announcing Gospel Stats12:28 How We Track YouTube Sponsorships15:25 Exclusive Sponsorship Data Revealed18:11 Interview: Max Benator of SoCom23:30 Why a Social Commerce Conference?28:55 The Future of Creator Storefronts35:42 Upload: Good Good Golf x PGA38:11 Download: Instagram's New "Rings" Awards40:23 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    41 min
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About

Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

Information

  • Creator
    Tubefilter
  • Years Active
    2020 - 2025
  • Episodes
    278
  • Rating
    Explicit
  • Copyright
    © Tubefilter
  • Show Website
    Creator Upload

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