Inside The Maverick Mind

Afanti Media
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Inside the Maverick Mind is an invite-only vodcast hosted by Emyr Afan — long-form conversations with people who don’t quite fit the mould.Each episode features a Maverick from business, fintech, innovation, tech and the creative world, revealing how they think, what drives them, and how they turn “you can’t” into “watch me.”Episodes drop weekly on YouTube, with audio available on Spotify & Apple Podcasts.Subscribe and back your own Maverick mind.

Episodes

  1. 2 DAYS AGO

    Ep 12 | Prof. Laura McAllister | Inside the Maverick Mind | Captaining a Nation, On & Off the pitch

    What does it take to captain your country on the pitch, then go on to shape how that country governs itself?  This week, we sit down with Professor Laura McAllister CBE - former Wales women's football captain, Vice President of UEFA, co-chair of the Independent Commission on the Constitutional Future of Wales, and one of the most compelling voices in Welsh public life. Laura takes us from kicking a ball with her grandfather in the Llynfi Valley to sitting at UEFA's top table as the only woman in the room. She talks candidly about what sport taught her about leadership, why she never had to choose between football and politics, and why Wales is far better regarded abroad than many at home dare to believe. We cover the Euros breakthrough for Cymru women, the slow grind of gender equality in global sports governance, the real risks facing Welsh democracy, and why she thinks "authenticity" as a leadership concept is mostly nonsense. This is a conversation about quiet power, honest challenge, and what it really means to represent your nation - on the pitch and off it. Topics covered: Women's football in Wales | UEFA governance | Constitutional future of Wales | Welsh identity & independence | Public service broadcasting | Leadership, legacy & the maverick mindset

    12 sec

  2. 3 DAYS AGO

    Ep 11 | Spencer John | Inside the Maverick Mind - The Boy who Chose Option 4

    **Inside the Maverick Mind | Episode: Spencer John What happens when a boy from Port Talbot - no father, raised by his nan, told at 12 he had three choices: the cemetery, prison, or the forces - refuses all three and builds option four? Spencer John went on to a 25-year career in investment banking across London, New York, Sydney, and the Middle East. Today he's the founder of Ethos Chain, an advisor to the UK Ministry of Defence on financial warfare, a FTSE 100 non-executive director, and the chair of employment advisory boards across all six Welsh prisons. But none of that is the real story. The real story is about trauma rewiring a brain into a superpower. About a daily gin habit at 13 that saved a life - and nearly ended it. About waking up unable to move on Clapham Common and feeling, for the first time, completely at peace. About walking onto a Wall Street trading floor and seeing not power, but insecurity. And about choosing, again and again, to build option four. In this conversation, Spencer and host Emyr Afan - two boys who grew up miles apart in South Wales and found each other on a charity bike ride across America - go deep on: 🧠 Pattern recognition as a survival mechanism 💼 25 years in global finance - and why he walked away at his most successful ⚔️ Advising the MoD on unconventional warfare 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Changing outcomes in Welsh prisons through employment ❤️ The Yellow Sands Foundation and giving back to the rough diamonds 🌍 The end of the global multinational — and what's replacing it This is raw, honest, and genuinely remarkable.

    1hr 14min

  3. 20 APR

    Ep 10 | Blanche Sainsbury - From Boardroom to Purpose

    **Inside the Maverick Mind | Blanche Sainsbury - From Boardroom to Purpose: Power, Sacrifice & the National Children's Awards What does it really take to reach the top of British media - and then walk away from it all? In this episode of Inside the Maverick Mind, host Emyr sits down with Blanche Sainsbury, former board-level executive at Trinity Mirror and Daily Mail General Trust, to explore one of the most compelling leadership stories you'll hear this year. Blanche started her career as a teenage classified girl in a newsroom ruled by typewriters and big egos. Four decades later, she'd helped run some of the UK's most powerful regional media businesses, overseen multimillion-pound budgets, navigated cost-cutting in a changing industry - and made headline news herself when she became one of the first people in the UK to remove an editor from their post. Then she did something unexpected. She walked away. Not into retirement - but into purpose. Blanche and her husband Mark founded the Child of Wales and Child of Britain awards, shining a spotlight on extraordinary children doing remarkable things in the face of adversity. What started as a simple idea to celebrate inspiring young people has grown into one of the most anticipated events in Wales, with sold-out rooms, standing-room-only demand, and a reputation for leaving audiences speechless. In this conversation, Blanche and Emyr get into: What it was really like to be a woman at board level in British media in the 1990s and 2000sThe personal sacrifices of climbing the career ladder - commuting between cities, missing sports days, and living away from home for yearsThe moment the content stopped feeling right - and why Celebrity culture and Love Island were the final strawHow she made the decision to leave a six-figure career and start something from scratchWhat it takes to build a national awards brand with integrity and storytelling at its heartWhy vulnerability is a leadership superpower - and why she's never afraid to say "I don't know"Growing up in Northern Ireland during the Troubles, being raised largely by her grandmother, and how that shaped her relentless driveHer "Maverick Moment" - walking into the Daily Mail offices in London and choosing honesty over egoWhy a maverick carries on regardless - and the importance of boundaries, radiators over drains, and protecting your energyThis is a conversation about leadership, legacy, and what happens when you finally put purpose before profit. 🎙️ **Hosted by Emyr | Inside the Maverick Mind 🏆 Find out more about the Child of Wales and Child of Britain Awards

    1hr 11min

  4. 13 APR

    Ep 9 | James Sills | Inside the Maverick Mind

    Inside the Maverick Mind | James Sills — The Choirestarter: On Fear, Belonging & Why Everyone Can Sing What if the most powerful tool for connection, wellbeing, and culture in your workplace isn't a strategy, a workshop, or a wellbeing app - but singing? James Sills is the man they call the Choirestarter. A musician, author, facilitator and founder of Sofa Singers - the online singing community that launched in lockdown, broke the Zoom room on day one, made the six o'clock news reaching 17 million people, and earned a Prime Minister's Award. 590 live sessions later, it's still going. Because the need hasn't gone away. In this episode we go deep on why James believes every single one of us is born a singer - and what it actually takes to help people believe that about themselves. We talk about Bantam of the Opera, the Bradford City fans choir he built from scratch that sang on the pitch at Valley Parade, performed for the King, appeared on BBC Sports Personality of the Year, and is now the subject of a BBC One film. We talk about what it means to lead without ego, to make belonging your life's work, and to build communities that outlast you. James also opens up about the dark year that taught him the lesson every leader needs to hear: you can't pour from an empty cup. In this episode: Why singing is the fastest way to bond a group of strangers (Oxford University's Icebreaker Effect)How James gets a room full of sceptics singing - without them realising itWhat Sofa Singers taught him about the global hunger for connectionThe message from an IVF patient that changed everythingWhy he walked away from a safe teaching career - and never looked backWhat "finding your tribe" really means in the age of lonelinessHis maverick moment: conducting the BBC Philharmonic with 50 football fans🎙️ Inside the Maverick Mind is the podcast exploring the mindset, moments and maverick moves behind extraordinary lives. 📖 James's book: Do Sing — Reclaim Your Voice, Find Your Singing Tribe 🌐 Sofa Singers: [sofasingers.com] 🎵 Bantam of the Opera:  Subscribe so you never miss an episode — and if this one moved you, share it with someone who needs to hear it. InsideTheMaverickMind #JamesSills #SofaSingers #BantamOfTheOpera #Singing #Wellbeing #MentalHealth #Leadership #Belonging #Podcast #Choirestarter

    52 min

  5. 30 MAR

    Ep 8 | Giovanni Malacrino | Inside The Maverick Mind

    What does it take to build a standout hospitality business — and make it feel personal at every level? In this episode of Inside the Maverick Mind, Emyr Afan sits down with Giovanni Malacrino — restaurateur, entrepreneur, and one of the driving forces behind Cardiff’s modern food and hospitality scene. From his Italian roots to building a name in Wales, Giovanni shares the reality behind running hospitality businesses in a fast-moving, high-pressure environment. This isn’t just about food — it’s about people, standards, energy and creating places that others want to be part of. 👉 Subscribe for more Maverick Minds 💬 Comment below — what makes a great hospitality experience for you?

    1hr 5min

  6. 23 MAR

    Ep 7 | Sunil Patel | Inside The Maverick Mind

    What does it take to build one of the UK's most celebrated sports production companies from scratch - with a new baby, a gut feeling, and no safety net? Emyr Afan sits down with Sunil Patel, CEO and co-founder of Whisper, the award-winning team behind Channel 4's Formula One coverage, the Paralympics, International Cricket, and the BAFTA-winning A United Kingdom: Women's Euros 2022. Sunil opens up about growing up the son of a corner-shop family, discovering his passion for sport and TV at Teddington School, and the defining moment he walked away from a BBC staff job - and nearly became a police officer - before co-founding Whisper with Jake Humphrey and David Coulthard. In this conversation, Sunil and Emyr explore: How ADHD became Sunil's superpower in high-pressure decision makingWhy diversity of lived experience - not just background - drives creative outputThe maverick philosophy behind remote production and Whisper's Cardiff Broadcast CentreWhat it felt like to step back into the VT coordinator's seat at the British Grand PrixThe legacy of Eddie Jordan and lessons from two decades of taking the shot From the Formula One paddock to the Paralympics, from London to Cardiff, this is a masterclass in backing yourself, building culture, and refusing to stay in your lane. 🎙️ "A maverick is someone who takes risks and lives with the consequences." - Sunil Patel

    1hr 10min
  7. Ep 6 | Mykel Dixon | Inside The Maverick Mind

    16 MAR

    Ep 6 | Mykel Dixon | Inside The Maverick Mind

    What if you stopped chasing success — and started feeling alive instead? In this episode of Inside the Maverick Mind, Emyr Afan OBE sits down with the extraordinary Mykel Dixon — author, creative catalyst, and one of the most refreshingly honest voices on what it means to live and lead with aliveness. Mykel challenges one of the biggest myths of modern life: that joy, vitality, and fulfilment are waiting for you on the other side of achievement. Instead, he flips the script entirely — feel alive first, and everything shifts. We explore: Why aliveness is the source of success, not the reward What it means to remember who you were before the world got to you The real cost of being a maverick — and why it's worth every scar How to stop giving your power away to other people's projections The shift from getting ahead to coming alive This conversation is for the creatives, the restless, the ones who've always felt like a little too much — and anyone ready to stop waiting for permission to be fully themselves. 👉 Subscribe for more Maverick Minds @insidethemaverickmind on YouTube!

    1hr 9min
  8. Ep 5 | Mark Sweeny | Inside The Maverick Mind

    2 MAR

    Ep 5 | Mark Sweeny | Inside The Maverick Mind

    What does it take to build a high-growth tech business from Wales and compete on a global stage? In this episode of Inside the Maverick Mind, I sit down with Mark Sweeny, Founder and CEO of de Novo Solutions — one of the UK’s fastest-growing cloud consultancies and winner of this years Welsh Government St Davids Awards for business. Mark walked away from corporate security to build something of his own. Since then, he’s scaled de Novo into a serious player in the cloud and digital transformation space, working with major clients while building a culture rooted in values, performance, people and Wales. In this conversation, we explore: 🚀 Why he chose risk over comfort 📈 Scaling a tech company without losing its soul 🧠 The mindset required to lead through uncertainty 🌍 Why building from Wales matters 🔥 The realities of growth, pressure and decision-making This is a candid discussion about leadership, ambition, and what it really takes to build something meaningful in a competitive market. If you’re a founder, scaling a business, or thinking about making the leap into entrepreneurship — this episode is packed with insight. 👉 Subscribe for more Maverick Minds https://youtube.com/@insidethemaverickmind?si=Eyh2Y4l6rVD9w0O7 #InsideTheMaverickMind #MarkSweeney #DeNovo #TechLeadership #Entrepreneurship #ScaleUp #CloudComputing #WelshBusiness #stdavidsawards

    1hr 10min
  9. Ep 4 | Dr Julia Jones | Inside The Maverick Mind

    16 FEB

    Ep 4 | Dr Julia Jones | Inside The Maverick Mind

    In this episode of Inside the Maverick Mind, Emyr Afan sits down with Dr Julia “Rock” Jones - a neuroscience-led performance and habit specialist who’s spent years helping leaders rethink how they think. Dr Julia’s work sits at the intersection of brain science, behaviour and high performance. But this isn’t about hacks or hustle. It’s about understanding how the brain actually works - and how small, consistent changes can shape resilience, energy and long-term success. In this conversation, they explore: • Why willpower is overrated • How habits are really formed (and broken) • The science behind stress, focus and performance • Why high achievers burn out — and how to prevent it • What it truly means to build sustainable success This is a calm, intelligent and deeply practical discussion about performance in the real world - not perfection, but progress. 👉 Subscribe for more conversations with founders, leaders and original thinkers 💬 Comment below — what habit has made the biggest difference in your life? #InsideTheMaverickMind #DrJuliaJones #Neuroscience #HighPerformance #Leadership #HabitChange

    1hr 6min
  10. Ep 3 | Simon Powell | Inside The Maverick Mind

    2 FEB

    Ep 3 | Simon Powell | Inside The Maverick Mind

    In this episode of Inside the Maverick Mind, Emyr Afan sits down with Simon Powell, one of Wales’ most influential and quietly disruptive tech entrepreneurs. With more than four decades at the forefront of travel technology, Simon’s story starts in a traditional family travel agency and evolves into building systems that powered thousands of UK travel businesses. Long before “digital transformation” became a buzzword, Simon was solving real-world inefficiencies with practical, scalable tech - and along the way, he’s bought and sold around 20 companies, giving him a rare, deal-tested view of what makes businesses grow, stall, or scale. In this conversation, Simon opens up about:             •           How spotting friction in everyday systems became his superpower             •           Building and scaling travel tech businesses before it was fashionable             •           Buying and selling companies - what he learned from the wins and the scars             •           The mindset required to stay curious and relevant across decades             •           Dyslexia, learning differently, and why thinking visually can be an advantage             •           Investing in people, not just ideas             •           What being a true maverick really means when the spotlight is off This is not a hype-driven founder story. It’s a thoughtful, grounded exploration of leadership, resilience, and long-term thinking from someone who has genuinely shaped an industry from the inside out. 👉 Subscribe for more conversations with founders, leaders, and rule-breakers 👍 Like and share if this episode resonated 💬 Comment below - what part of Simon’s journey struck a chord with you? #InsideTheMaverickMind #SimonPowell #Entrepreneurship #Leadership #WelshBusiness #TravelTech #MaverickMindset

    1hr 7min
  11. Ep 2 | Lucy Cohen, CEO Mazuma | Inside The Maverick Mind

    19 JAN

    Ep 2 | Lucy Cohen, CEO Mazuma | Inside The Maverick Mind

    Picture it: 2006. A twenty‑something at a kitchen table with a battered laptop, a pile of receipts, and an idea most accountants would’ve called ridiculous… Instead of charging by the hour, she turned accountancy into a subscription — like Netflix, but for tax returns. That founder is Lucy Cohen, creator of Mazuma. She’s rock‑chic disruptor, not grey‑suit stereotype — and she built a model that became a multi‑million‑pound business helping thousands of small businesses across the country. Lucy’s also a former Team GB powerlifter, an award‑winning author, a women’s health + mental health campaigner, and (in her own words) someone with raging ADHD. And yes — she’s been through a lot. She’s also almost lost her life, and what she’s had to fight through (physically and mentally) has shaped how she leads, how she lives, and what she’s building now. We don’t dwell on the details — but we do talk about what it takes to rebuild and keep moving forward when everything changes. We get into business, ADHD, resilience, identity, and doing success on your terms. 📩 Want to suggest a true Maverick? Drop a comment  Get in touch: itmmpodcast@gmail.com Follow us on Instagram: @InsideTheMaverickMind  🔔 Subscribe for new episodes every fortnight.

    1hr 6min
  12. Ep 1 | Aled Miles | Inside The Maverick Mind

    6 JAN

    Ep 1 | Aled Miles | Inside The Maverick Mind

    Inside the Maverick Mind: Aled Miles - From Bridgend to Boardrooms Join us for an extraordinary conversation with Aled Miles, Welsh-born tech leader who's led Symantec's Norton Division, TeleSign, Source Labs, and now heads IntelliStack. As Welsh Government Envoy to the US, Aled bridges Wales and Silicon Valley. In this episode:  🔥 Surviving the LA Palisades wildfire - a harrowing account of losing everything and finding humanity  🎯 Leadership lessons from crisis: calmness, consistency, and the power of energy management  🌍 From Bridgend to Boston: How a 16-year-old exchange program shaped a global career  💡 The "diagnosis before strategy" framework that transformed his approach to business  🏴󠁧󠁢󠁷󠁬󠁳󠁿 Why Wales matters in global tech - semiconductors, cybersecurity, and creative industries  🚀 Bold decisions: When to re-platform, when to pivot, and learning from failure  🎤 The power of Welsh storytelling in business and why "follow your passion" is terrible advice Key Takeaways: The CEO as "Chief Energy Officer" - managing energy in yourself, your team, and the marketFrom unconscious incompetence to unconscious competence: the leadership journeyWhy differentiation matters more than perfectionThe importance of incremental change over grand gestures

    51 min
  • 12 Episodes

About

Inside the Maverick Mind is an invite-only vodcast hosted by Emyr Afan — long-form conversations with people who don’t quite fit the mould.Each episode features a Maverick from business, fintech, innovation, tech and the creative world, revealing how they think, what drives them, and how they turn “you can’t” into “watch me.”Episodes drop weekly on YouTube, with audio available on Spotify & Apple Podcasts.Subscribe and back your own Maverick mind.

Information

  • Creator
    Afanti Media
  • Years Active
    2k
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © 2026 Inside The Maverick Mind
  • Show Website
    Inside The Maverick Mind
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