Lead Your Way - Tom Salley Coaching

Tom Salley
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  • Entrepreneurship

Unlocking the stories behind bold life and career moves. Lead Your Way dives into the pivotal moments when leaders, founders, and professionals take calculated risks, embrace change, and transform their personal and professional lives. Hosted by Tom Salley, Executive Coach, each episode uncovers the mindset, values, and strategies behind these bold leaps, inspiring listeners to navigate their own career and life transitions with clarity, courage, and purpose.

Episodes

  1. 20 Jul

    #4: Sophie Allen — Building a Recruitment Business | Entrepreneurship, AI & Finding Top Sales Talent

    In this episode of Lead Your Way, Tom Salley sits down with Sophie Allen, founder of Trampoline, a specialist recruitment company focused on helping SaaS companies find exceptional SDR and BDR talent. Sophie shares her journey from building SDR recruitment teams at Venatrix to launching her own business and placing nearly 150 sales development professionals in her first year. She explains how focusing on a specific niche, building a strong personal brand on LinkedIn, and creating a candidate-first approach helped her grow a successful recruitment business independently. The conversation explores the evolution of SDR recruitment, why traditional assessment centres are changing, how LinkedIn has transformed talent acquisition, and why specialization can become a powerful competitive advantage for entrepreneurs. Tom and Sophie also discuss the future of sales development in the age of AI, whether SDR roles are really disappearing, how companies should balance automation with human connection, and what it takes to build a business while raising a young family. From moving to Nice, France, to running a business remotely, Sophie shares the realities of entrepreneurship, staying present, and creating a lifestyle around the work you love. TakeawaysSpecialization can create a strong personal brand and make you the go-to expert in a specific market.LinkedIn has become one of the most powerful channels for finding and attracting modern sales talent.Recruitment success depends on understanding both companies’ needs and candidates’ motivations.Traditional group assessment centres can sometimes reward performance rather than true ability.AI will transform sales development but is unlikely to replace the human relationships that drive successful selling.SDRs and BDRs remain critical roles when combined with strong processes, technology, and coaching.Building a business around your strengths can create more freedom and flexibility.Entrepreneurship requires balancing ambition, family, and personal priorities.Remote work enables founders to build companies from anywhere in the world.Staying focused on delivering value today can be more powerful than over-planning the future.Chapters00:00 Introduction to Sophie Allen & Trampoline 01:20 Building a Successful SDR Recruitment Business 03:00 From Venatrix Assessment Centres to a New Recruitment Model 06:20 How Trampoline Finds Top SDR & BDR Talent Today 09:20 The Power of Niching Down as an Entrepreneur 11:45 Are SDRs Being Replaced by AI? 14:30 How AI Is Changing Sales Development Skills 16:40 Building a Business While Raising a Family 20:10 Entrepreneurship, Lifestyle & Staying Present 23:20 Why Sophie Chose Nice, France as Her Base 27:10 Building Networks Outside Traditional Business Hubs 29:35 The Future of Trampoline & What Comes Next

    #4: Sophie Allen — Building a Recruitment Business | Entrepreneurship, AI & Finding Top Sales Talent

  2. 2 Jun

    #3: Suji Goetzke — The American Who Cold Calls the UK | Social Selling, GTM & Sales Leadership

    In this episode of Lead Your Way, Tom Salley sits down with Suji Goetzke, Head of GTM at Trellus and one of the fastest-growing voices in modern B2B sales. Known online as "The American Who Cold Calls the UK," Suji shares how she built a personal brand from scratch, leveraged social selling to accelerate her career, and became a recognized thought leader in sales at just 23 years old. From making collection calls at a local gym to leading go-to-market initiatives for a fast-growing SaaS company, Suji's journey highlights the power of consistency, resilience, and authentic relationship building. The conversation explores cold calling across different cultures, managing and coaching sales talent, the realities of digital nomad life, and why outbound sales remains one of the most effective growth channels. Tom and Suji also discuss the role of AI in modern sales teams, the balance between automation and human connection, and what it takes to stand out in today's competitive sales landscape. TakeawaysPersonal branding can create career opportunities faster than traditional paths.Cold calling remains one of the most effective outbound channels when done consistently.Social selling and sales development are becoming increasingly connected.Great sales leaders focus on coaching, adaptability, and individual growth.AI should enhance strong sales processes, not replace them.Digital nomad life offers freedom but comes with challenges around stability and relationships.Building genuine connections is still at the heart of successful selling.Chapters00:00 Introduction to Suji Goetzke 02:00 Growing a Personal Brand on LinkedIn 08:00 Early Sales Lessons & First Cold Calls 13:00 Women in Sales and Standing Out 18:00 Living as a Digital Nomad in Europe 22:00 Building and Leading a GTM Team 27:00 Why Cold Calling Still Works 31:00 AI, Automation & The Future of Sales 36:00 Career Growth and What's Next

    #3: Suji Goetzke — The American Who Cold Calls the UK | Social Selling, GTM & Sales Leadership

  3. 29 Apr

    #2: Elric Legloire — The Outbound Chef | AI in Sales & Entrepreneurship

    The conversation explores Elric Legloire's journey as the Outbound Chef, detailing his experiences from living in Mexico to leading sales teams. It delves into his career progression, the challenges of building a company, and the transformative role of AI in sales. Topics include leadership, entrepreneurship, AI integration, and the importance of strategic planning. Elric shares insights on effective outbound strategies, the role of leadership, and the impact of AI on modern sales processes. Takeaways Leadership Involvement: Essential from day one in outbound strategy. Data Investment: Critical for targeting the right accounts. AI Integration: Enhances efficiency and reduces manual tasks. Strategic Planning: Avoids common pitfalls in scaling sales teams. Coaching and Training: Vital for developing effective sales reps. Chapters 00:00 Introduction to Elric Legloire 04:00 Career Journey and Challenges 12:00 Leadership and Management Insights 20:00 AI's Role in Modern Sales 28:00 Building Efficient Sales Systems 34:00 Future Plans and Entrepreneurship

    #2: Elric Legloire — The Outbound Chef | AI in Sales & Entrepreneurship

  4. 9 Apr

    #1: Benoît Kuhn — From Corporate Leader to Atlas Co-Founder | Startup Risk, AI & Poker Mindset

    The conversation covers Benoit Kuhn's journey as the co-founder of Atlas - The Recruitment Platform. It delves into his career progression, the challenges of building a company, and the influence of poker on his leadership and decision-making. The conversation covers topics such as hiring, entrepreneurship, poker, work-life balance, and sales strategy. Ben discusses his experience with hiring, the connection between entrepreneurship and poker, the growth of AI, and the importance of work-life balance. He also seeks advice on improving the sales pipeline for his company, Atlas. Takeaways Entrepreneurial JourneyLeadership Challenges Hiring is a critical aspect of business successEntrepreneurship and poker share common attributesAI is rapidly evolving and impacting business developmentWork-life balance is essential for productivity and well-beingEffective sales strategy involves seeking 'no's' and empowering clients to find solutionsAutomating the sales process can enhance efficiency Chapters 00:00 The Journey to Co-Founding Atlas04:45 Building Atlas and the Role of AI12:04 Challenges of Building a Company18:57 Influence of Poker on Leadership26:03 The Impact of AI on Business Development35:57 Work-Life Balance and Productivity

    #1: Benoît Kuhn — From Corporate Leader to Atlas Co-Founder | Startup Risk, AI & Poker Mindset
  • 4 Episodes

About

Unlocking the stories behind bold life and career moves. Lead Your Way dives into the pivotal moments when leaders, founders, and professionals take calculated risks, embrace change, and transform their personal and professional lives. Hosted by Tom Salley, Executive Coach, each episode uncovers the mindset, values, and strategies behind these bold leaps, inspiring listeners to navigate their own career and life transitions with clarity, courage, and purpose.

Information

  • Creator
    Tom Salley
  • Years Active
    2026
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © 2026 Tom Salley
  • Provider