Object Subject Form

Simon Clowes

A series of conversations exploring the human side of creativity at the evolving intersection of art, technology and finance. As exponential technologies continue to impact how we create, share, and interact, host Simon Clowes discusses with his guests what it takes to consistently perform, grow and adapt amidst the challenges and intricacies of living and operating as a creative. — Simon is a creative director with over two decades of experience in film, animation, and visual effects. He is currently serving as Managing Creative Director at Apple. — Connect with Simon: https://zaap.bio/simonclowes

  1. EPISODE 1

    Music Ownership on the Blockchain: Taking Back Control (Violetta Zironi)

    “My music is my freedom. It’s my currency. It’s who I am.” — Violetta Zironi   In the streaming era, the economics of music can feel impossible to reconcile with the dream artists are sold.  Early success can open doors, but it can also subtly close off parts of you. In 2013, singer-songwriter Violetta Zironi reached the final of X Factor Italy and stepped into the traditional music machine: visibility, expectations, and the pressure to become a version of yourself that is forced to perform inside someone else’s system. In this episode of Object Subject Form, singer-songwriter Violetta Zironi joins Simon Clowes to openly discuss the hidden cost of early “success” in the traditional music industry, and what it took to rebuild a sustainable career outside of the gatekeeper model. The conversation covers the economics of streaming, the emotional toll of chasing visibility, and the mindset shift that led her to explore music ownership on the blockchain.  They discuss what “community as infrastructure” looks like in practice, why ownership changes the emotional contract between artist and audience, and how blockchain technology can support a more direct, human model for music. For any creative navigating platforms, pressure, and the feeling that “success” is starting to misalign you, this conversation is a reminder: the goal is not to grow at any cost. It’s to build something you can grow without losing yourself. – Connect with Violetta on X:  https://x.com/violettazironi – Violetta’s Website:  https://www.violettazironi.com/ – Connect with Simon on LinkedIn: https://www.linkedin.com/in/simonclowes/ – Object Subject Form on Instagram:  https://instagram.com/objectsubjectform

    1h 51m

About

A series of conversations exploring the human side of creativity at the evolving intersection of art, technology and finance. As exponential technologies continue to impact how we create, share, and interact, host Simon Clowes discusses with his guests what it takes to consistently perform, grow and adapt amidst the challenges and intricacies of living and operating as a creative. — Simon is a creative director with over two decades of experience in film, animation, and visual effects. He is currently serving as Managing Creative Director at Apple. — Connect with Simon: https://zaap.bio/simonclowes