Publish & Prosper

Matt Briel & Lauren Vassallo
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Where publishing, technology, and marketing collide. Brought to you by Lulu.com. 

  1. 5 days ago ·  Video

    Developing Creator Tools with Nick Foster

    In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster!  Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life.  Listen wherever you get your podcasts, or watch the episode on YouTube. Dive Deeper 💡 Listen to These Episodes Ep #106 | Building Your Book Business Using Lulu’s Print APIsEp #108 | Developing Publishing Technology with Lulu’s CTO Christoph KepperEp #131 | Giving Your Customers a Reason to Come BackEp #134 | Direct Sales Solutions for Creators at Every Stage💡 Explore These Resources Learn more about the Direct Buy ButtonTutorial | Direct Buy Button Setup 💡 Read These Blog Posts Blog | Lulu Is a Technology CompanyBlog | Simplify Selling Books with Lulu’s Order Import ToolBlog | Understanding API: Lulu Book Printing💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  2. 26 Aug ·  Video

    Direct Sales Solutions for Creators at Every Stage

    In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by: 📚 Fulfilling multiple orders with the Order Import Tool 💡 Skipping the store setup with Lulu’s Direct Buy Button  🔌 Connecting to major ecommerce platforms with Lulu Direct plugins 🛠️ Building a custom experience with Lulu’s Print API Tune in wherever you get your podcasts, or watch the episode on YouTube! Dive Deeper 💡 Choose the Direct Sales Strategy for You Ep #109 | Choosing Your Direct Sales StrategyBlog | Choosing the Right Direct-to-Consumer Solution for Selling Your BooksLulu U Video | How to Get Started with Direct Sales 💡 Learn About the Order Import Tool Blog | Simplify Selling Books with Lulu’s Order Import ToolTutorial Video | How to Use Lulu's Order Import ToolWebinar | Order Import Tool-torial💡 Learn About the Direct Buy Button Blog | Lulu Direct Buy Button Setup GuideTutorial Video | How to Set Up a Lulu Buy Button for Direct Sales💡 Learn About the Lulu Direct plugins Ep #128 | Which Ecommerce Platform is Right for Your Bookstore?Blog | Shopify vs. Wix vs. WooCommerce: Which Platform is Right for Your Book?Lulu U Video | Lulu Direct vs Print API Explained (Which Should You Use?)  💡 Learn About the Print API Ep #106 | Building Your Book Business Using Lulu’s Print APIsBlog | Scaling Your Business with Custom Books Using the Print APIYouTube Playlist | Lulu’s Print API 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  3. 19 Aug ·  Video

    Building Excitement Before Your Book Launch

    In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for:  🎢 Building anticipation before the launch announcement  🎢 Maintaining momentum between announcement and launch 🎢 Spreading that excitement to new audiences Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #57 | How to Use a Preorder Campaign to Boost Your Book LaunchEp #85 | Maintaining Momentum After Your Book LaunchEp #118 | How to Get Your Readers to Sell Your Book for You 💡 Explore These Resources Check Out Lauren Asher’s Instagram CountdownLulu Blog | How to Plan & Promote Your Book Pre-LaunchLulu University | How to Launch Your Book in 4 Steps  💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  4. 12 Aug ·  Video

    Why the Backlist is the New Frontlist

    In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends.  Tune in wherever you get your podcasts, and watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Lulu U | How to Sell More Books with Your Backlist (Marketing Strategies for Authors and Publishers) Publishers Weekly | Media Do Agrees to Buy Seven Seas Thomson Reuters | Thomson Reuters and KKR Announce Joint Venture for Thomson Reuters Global Print Business BookRiot | The Best-Selling Backlist Books of 2025 Bublish | AI Author Toolkit💡 Listen to These Episodes Ep #59 | Mastering Book Metadata to Maximize Market ReachEp #64 | Extend Your Books Shelf Life with Backlist Book MarketingEp #102 | What the Publishing Industry Should Learn from Heated RivalryEp #111 | Plot Twist: Indie Authors are Landing More Traditional Publishing Deals than EverEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Read These Blog Posts Print-on-Demand is the Perfect Solution for Selling Backlist Titles8 Simple Ideas for Backlist Book MarketingDigital Printing for Traditional Publishers 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  5. 5 Aug ·  Video

    Giving Your Customers a Reason to Come Back

    In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and again… 💡 Providing a personal customer experience  💡 Keeping customers engaged between purchases 💡 Driving new fans back to your brand after they purchase  Listen now for more ideas to turn casual shoppers into die-hard fans! Streaming wherever you get your podcasts, including YouTube. Dive Deeper 💡 Listen to These Episodes Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?Ep #68 | Maximizing Your Chances of Discoverability in Generative AI SearchEp #118 | How to Get Your Readers to Sell Your Book for YouEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Explore These Resources Lulu U | Why People Buy: Using Psychology to Sell More BooksBread Financial | The State of the American ShopperClutch | Is Brand Loyalty Dead? Just Be TransparentG2 | 50 Customer Retention Statistics to Check Out in 2026Attentive | 2026 State of Loyalty & Retention Report💡 Check out Matt & Lauren’s Favorite Brands Violent GentlemenThe Lost Bros 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  6. 29 Jul ·  Video

    Showing Up Effectively and Authentically on YouTube

    In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking through ideas like: ▶️ Why and how we approach YouTube as its own channel ▶️ Using video to set audience expectations and build trust ▶️ Recognizing the long-term value of video content And of course, how to stay authentic while still being strategic! Listen now to learn more, or experience the video episode as the internet intended: on YouTube!  Dive Deeper 💡 Listen to These Episodes Ep #66 | How Authors Can Use Long-Form Video to Build Their Brand Ep #86 | Maximizing Your First Impression in the Attention EconomyEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Explore These Resources  Blog | YouTube For AuthorsYouTube | Lulu University💡 Enjoy These Recommendations  DefunctlandJames Blackwood - Raccoon WhispererLaShonda BrownRussell NoheltyThe War of Art by Steven Pressfield💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  7. 22 Jul ·  Video

    The Real Cost Behind Selling Books Direct

    In this episode, Matt & Lauren continue the conversation they started in Episode #128 and dig into the cost involved in selling direct. Learn more about what expenses you should account for as you launch, maintain, and grow your ecommerce store, including: 💰 Annual subscriptions for your domain name and ecommerce solutions 🛒 Transaction, fulfillment, and operational plugins  📈 Brand growth and store maintenance tools  And the unexpected “costs” that aren’t just money. Listen now to learn more, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Lulu’s Book Pricing Calculator Learn More About Selling Direct with LuluBlog | Budgeting Basics for Content CreatorsBlog | Choosing the Right Direct-to-Consumer Solution for Selling Your Books 💡 Listen to These Episodes Ep #31 | Your 7-Step Guide to Building an Online BookstoreEp #39 | Pain Point Solutions for Your Ecommerce StoreEp #96 | Building a Landing Page for Your BookEp #107 | Scaling for Success with Automated Book Fulfillment Solutions 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

  8. 15 Jul ·  Video

    Which Ecommerce Platform is Right for Your Bookstore?

    In this episode, Lauren & Matt explore the top five most popular ecommerce platforms in the market today. We review Shopify, WooCommerce, Wix, Squarespace, and BigCommerce, taking a look at:  🤩 What makes these platforms so popular ⚖️ The pros and cons of each platform 👍🏼 Which platforms are the best fit for different authors, creators, and entrepreneurs  Listen now, or watch the video episode on YouTube, to learn more about each of these platforms and how to choose the right one for you! Dive Deeper 💡 Explore These Resources Shopify | 11 Best Ecommerce Platforms for Your Business in 2026Technology Advice | 10 Best Ecommerce Platforms for 2026 (Tested & Ranked)💡 Listen to These Episodes Ep #31 | Your 7-Step Guide to Building an Online BookstoreEp #70 | How Does Selling Direct Actually Work?Ep #109 | Choosing Your Direct Sales Strategy💡 Learn More About Shopify WooCommerceWix SquarespaceBigCommerceBooks.byThe BookshelfStorytellerOS 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

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About

Where publishing, technology, and marketing collide. Brought to you by Lulu.com. 

Information

  • Creator
    Matt Briel & Lauren Vassallo
  • Years Active
    2023 - 2026
  • Episodes
    136
  • Rating
    Clean
  • Copyright
    © 2026 Publish & Prosper
  • Show Website
    Publish & Prosper

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