198 episodes

Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.

Slow & Steady Benedikt Deicke, Benedicte Raae, and Brian Rhea

    • Business

Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.

    Be persistent but in a polite and non-spammy, annoying way

    Be persistent but in a polite and non-spammy, annoying way

    The Userlist team is seeing some progress with their sales process. Benedicte has some ideas of how to refine her live streaming service.
    Things are moving forward sales-wise for Benedikt and the Userlist team, sending a few custom-priced enterprise quotes in the past few weeks. Benedikt also shares his takeaway from his recent chat with Monica Lent.
    With her new Go Live with Queen Raae service, Benedicte is thinking about how to help those dev founders who are a bit hesitant about going live. And while it’s unfortunate that she didn’t get the caravan, Benedicte refocused her energy on improving their property and possibly the Volkswagen bus that’s sitting in Sweden.
    Benedikt and Benedicte talk about the importance of following up, greenfield projects, and more.

    • 30 min
    Go live with Queen Raae 👑

    Go live with Queen Raae 👑

    Benedicte is feeling playful with her latest service and project ideas. Benedikt makes it through a stressful week.
    Should Benedicte and Ola get the Caravan? Let them know in this thread.Mastering live streaming as a content creation flywheel for a couple of months now, Benedicte is now finalizing the details of her latest service for fellow dev founders. She’s also trying to convince Ola to get a Caravan to renovate as her office/studio.
    Benedikt is feeling a bit scattered after having a stressful week: he had to do a few demo calls in between everything, and had a bit of a rough time with one of their largest customers renewing its annual subscription.

    • 31 min
    Hitting break even 🎉

    Hitting break even 🎉

    Benedikt and the Userlist team celebrate a significant financial milestone. Benedicte leans into the human aspects of content creation.
    Join Benedicte’s biweekly live streams on YouTubeCheck out MixPod’s revamped web designDespite experiencing a few hiccups with their bank account and Stripe, the Userlist team celebrates a financial milestone as they’ve hit break even. As a bonus surprise, Userlist was able to sell a domain for a significant amount of money.
    After powering through the birthday bonanzas in January, Benedicte spent 24 hours at the spa and is now feeling re-energized and ready. And with all of the streams and content creation she’s been doing for the past few months, she’s now opening herself to those who need a livestream host, a mystery dev, or video creator.

    • 41 min
    Welcome back to the show, Brian!

    Welcome back to the show, Brian!

    We have Brian back on the show this week and tells us what he’s been up to.
    JobLens — Brian’s productThe Age of Spiritual Machines — a book by Ray KurzweilSpiritual Machines — an album by Our Lady PeaceEpisode 131: Brian is back in town, literallyEpisode 120: We Have a Contest Winner!Follow Brian on LinkedInMore than a year since he was last on, Brian tells us about his time at GitLab, JobLens, his consulting work, and his board games.
    Benedikt, Benedicte, and Brian also talk about tech layoffs, AI, why you shouldn’t monetize your hobbies, and more.

    • 56 min
    Holidays, birthday bonanzas, and 2024 goals

    Holidays, birthday bonanzas, and 2024 goals

    Benedicte talks about the fun during the holiday season. Benedikt shares his 2024 goals.
    YearCompass — reflect on the year and plan the next oneDocs for DevelopersDespite feeling a bit all over the place, Benedicte and her family had a lot of fun during the holidays. With their newly renovated house, they were able to host about 30 people for the festivities. Benedicte also plans to work on her YearCompass in February after the birthday bonanzas this month.
    Benedikt looks back at 2023 and it was a generally good year for him, reaching significant milestones in his personal and work life. He and the Userlist team are planning to step up their sales game this 2024. 

    • 36 min
    Visual workflows is now on Product Hunt 🚀

    Visual workflows is now on Product Hunt 🚀

    Benedikt and the Userlist team launch their visual workflows feature. Benedicte shares why she now enjoys collaborations.  
    Support Userlist’s visual workflows on Product HuntQueen Raae’s viral Ikea clipBuy Back Your Time — a book by Dan MartellAfter two and a half months of sprinting, Benedikt and the Userlist team finally launched their visual workflows. They also dusted off their website which included adding new copy, screenshots, pages, structure, and a new testimonial scroller section, among others. He’s guessing that this might have also helped get them new and better quality trials this month.
    Despite the bank gig being over, this short stint made Benedicte realize that she loves collaborating with teams after all. With this minor setback, she might have to get the dev rel service business up and running sooner than she planned. And now that she’s collaborating with other contractors on her other projects, it looks like everything’s falling into place for her “build in public” narrative.
    Benedikt and Benedicte talk about why you should let features drip out over time, Framer, and more.

    • 44 min

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