Social Media Decoded

Michelle Thames
  • 0.0 (0)
  • MARKETING
  • UPDATED TWICE WEEKLY

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

  1. 13 HR AGO

    How to Turn Conversations Into Clients Using DMs | Behind the Brand with ManyChat

    Most entrepreneurs don’t have a visibility problem—they have a conversion problem. In this episode of Social Media Decoded, Michelle Thames sits down with Mady Lanni (PR + Comms) and Sarah Gavilla (Social Media Manager) from ManyChat to talk about what’s actually working right now in social media marketing, DM strategy, and audience conversion. If you’ve been posting consistently but struggling to turn followers into clients, this conversation breaks down how brands are using conversations, automation, and relationship-building to create real results. In this episode, we cover: • why content alone isn’t enough anymore • how DMs are becoming a powerful sales channel • what makes people actually respond online • how creators can stand out for partnerships and speaking opportunities • where entrepreneurs are leaving money on the table • and how to build a system that converts attention into revenue Whether you’re a creator, entrepreneur, coach, or brand builder, this episode will help you rethink the way you approach visibility online. Connect with Mady: https://www.instagram.com/theprgirlie/ Connect with Sarah: https://www.instagram.com/sarahgav.social/ Connect with Michelle: Instagram: @michellelthames Podcast: Social Media Decoded #SocialMediaMarketing #ManyChat #DigitalMarketing #DMStrategy #PersonalBranding #ContentMarketing Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 min

  2. 2 DAYS AGO

    What I Learned From PowerTable Live (And What I’m Changing)

    What actually changes when you get in the right room? In this episode of Social Media Decoded, Michelle Thames breaks down what she experienced at PowerTable Live—and why it’s changing how she approaches visibility, content, and business growth. She shares why most entrepreneurs are stuck in content-level thinking, what high-level conversations really sound like, and how proximity to the right people can unlock opportunities, collaborations, and clients. If you’ve been posting consistently but not seeing results, this episode will help you understand what’s actually missing. What You’ll Learn • Why content alone doesn’t grow your business • The importance of proximity and being in the right rooms • How better conversations lead to better opportunities • What high-level entrepreneurs are focusing on right now • What to change if your business feels stuck Visibility Breakdown Content → Conversation → Room → Opportunity → Client Unpopular Truth You don’t need more content. You need better conversations. Call to Action DM RESET to learn how to build a visibility system that actually converts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min

  3. 6 DAYS AGO

    The Visibility Gap: Why People See You But Don’t Buy

    You’re posting. You’re showing up. People are watching. But they’re not buying. So what’s missing? In this episode of Social Media Decoded, Michelle Thames breaks down what she calls the visibility gap—the space between being seen online and actually converting that visibility into clients. She shares why engagement doesn’t equal revenue, the real reasons your audience isn’t taking action, and how to fix the disconnect between your content and your offers. If you’ve been feeling stuck, inconsistent, or unsure why your content isn’t turning into income, this episode will help you identify exactly what’s missing and what to do next. What You’ll Learn in This Episode • Why visibility alone doesn’t lead to sales • The difference between engagement and conversion • The real reasons people aren’t buying from you • How unclear offers and weak messaging impact your results • Why most entrepreneurs don’t have a conversion system • How to build a pathway from content to clients Visibility Breakdown Michelle explains the gap between visibility and revenue: Content → Attention → (Gap) → Conversion → Client Most entrepreneurs are missing the structure needed to move people from attention to action. ️ Unpopular Truth Visibility without a system is just noise. Spotify Listener Question Be honest—right now, are you: • Getting views but no sales • Not sure what your offer really is • Posting consistently but not converting • Ready to fix your strategy Ways to Work With Michelle Michelle helps entrepreneurs turn their visibility into clients through strategy calls, VIP Days, and her community. DM CLIENTS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. visibility vs sales why my content isn’t converting how to get clients online content to clients strategy personal brand conversion why people aren’t buying from me social media marketing strategy for entrepreneurs how to turn followers into clients Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min

  4. 23 APR

    How Speaking Opportunities Actually Turn Into Clients

    Speaking is one of the fastest ways to build visibility in your business—but visibility alone doesn’t pay you. In this episode of Social Media Decoded, Michelle Thames shares what most people don’t understand about speaking opportunities and why getting on stage is only the beginning. She walks through what actually happens after the stage, why most speakers don’t convert, and how to build a system that turns visibility into real opportunities and paying clients. If you’ve been focused on getting booked but not seeing results, this episode will show you exactly what’s missing. What You’ll Learn in This Episode • Why speaking alone doesn’t lead to clients • What happens after you get off stage (and why it matters) • How to create a clear next step for your audience • The importance of follow-up and continuing the conversation • How to build a system that converts visibility into revenue • Why messaging and positioning impact conversion Visibility Breakdown Michelle shares her framework for converting speaking opportunities: Stage → Connection → Follow-Up → Ecosystem → Client Speaking creates visibility, but your system is what drives conversion. Unpopular Truth The stage gets you seen. The system gets you paid. Spotify Listener Question Be honest—after you speak, do you: • Follow up with people • Have a clear next step • Just move on to the next thing • Not sure what to do next Ways to Work With Michelle Michelle helps entrepreneurs build visibility systems that convert through strategy calls, VIP Days, and her community. DM CLIENTS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    4 min

  5. 22 APR

    What I’m Seeing at PowerTable Live (Real-Time Lessons)

    What actually happens when you get in the right room? In this live, on-the-ground episode of Social Media Decoded, Michelle Thames shares real-time insights from PowerTable Live—one of the rooms where high-level entrepreneurs, community leaders, and business owners come together to connect, collaborate, and grow. She breaks down what she’s seeing behind the scenes: the conversations, the energy, and the mindset shifts that separate those who are building momentum from those who feel stuck. From authentic online presence to real-life collaboration, Michelle shares why proximity matters more than ever—and how being in the right spaces can unlock new opportunities in your business. If you’ve been trying to grow your business on your own or feel like something is missing, this episode will help you understand the power of being in the right room. What You’ll Learn in This Episode • What high-level business conversations actually sound like in real rooms • Why authenticity and being real online matter more than perfection • How collaboration leads to more opportunities than competition • The connection between visibility, conversations, and clients • What most entrepreneurs are doing right now • Why proximity is a key factor in business growth Visibility Breakdown Michelle shares a real-time perspective on how opportunities are created: Content → Conversation → Collaboration → Opportunity Being visible gets you in the room, but conversations and relationships create momentum. Room Story Michelle shares her experience connecting with other community leaders during dinner at PowerTable Live, highlighting how genuine conversations and aligned relationships can lead to collaboration, growth, and new opportunities. ️ Unpopular Truth You don’t need more content. You need better conversations. Spotify Listener Question Be honest—are you currently building your business: • Mostly online • Alone • In community • Through real-life connections Ways to Work With Michelle Michelle hosts curated events, community spaces, and opportunities designed to help entrepreneurs get into the right rooms and build meaningful connections. DM ROOM to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min

  6. 21 APR

    The Power of Being in the Right Rooms (Why I’m Going to PowerTable Live)

    What if the reason you’re not seeing opportunities in your business has nothing to do with your content… …and everything to do with the rooms you’re in? In this episode of Social Media Decoded, Michelle Thames breaks down the real power of proximity and why she continues to invest in rooms like PowerTable Live. She shares a real story of how a connection from Threads turned into a meaningful relationship, speaking opportunities, and new doors opening in her business. Michelle explains why being in the right spaces changes your perspective, expands your network, and creates opportunities that content alone cannot. If you’ve been trying to grow your business on your own, this episode will show you what might be missing. What You’ll Learn in This Episode • Why proximity is one of the fastest ways to grow your business • How being in the right rooms creates real opportunities • The difference between online visibility and real-life connections • Why relationships matter more than followers • How to approach rooms with intention • How conversations lead to collaborations and income Visibility Breakdown Michelle shares her real-world pipeline: Connection → Relationship → Room → Opportunity → Client Opportunities are often created through relationships, not just content. Room Story Michelle shares how she met Taylor on Threads, built a genuine relationship, had her speak at an event, and received new opportunities through that connection—showing how one relationship can lead to multiple doors opening. Unpopular Truth You’re not missing opportunities because of your content. You’re missing them because of your proximity. Spotify Listener Question Be honest—are you currently building your business: • Alone • Mostly online • In community • Through real-life connections Ways to Work With Michelle Michelle hosts events, curated networking experiences, and community spaces designed to help entrepreneurs get in the right rooms. DM ROOM to learn more. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    5 min

  7. 20 APR

    How I Use Threads to Build Authority, Fill Rooms, and Make Money

    Threads is one of the fastest-growing platforms right now—but most entrepreneurs are using it completely wrong. In this episode of Social Media Decoded, Michelle Thames shares how she uses Threads to build authority, grow her visibility, and turn conversations into real-life opportunities. She explains why Threads is less about going viral and more about sharing clear perspectives that attract the right audience. Michelle also shares how her posts have led to filled events, local visibility, and deeper connections with her community. If you’ve been unsure how to use Threads or feel like your content isn’t converting, this episode will help you rethink your approach. What You’ll Learn in This Episode • Why Threads is different from other social media platforms • How to build authority through perspective, not perfection • How Threads can lead to real-life connections and opportunities • Why visibility alone doesn’t lead to income • How to connect Threads to your larger business ecosystem • The mindset shift needed to stand out on Threads Visibility Breakdown Michelle explains her approach: Threads → Conversation → Ecosystem → Opportunity Threads starts the connection, but your system is what drives results. Unpopular Truth Threads is not about going viral. It’s about being seen by the right people at the right time. Spotify Listener Question Are you currently using Threads to build authority? • Yes • No • I’m trying to figure it out • I haven’t started yet Ways to Work With Michelle Michelle hosts events, workshops, and community experiences designed to help entrepreneurs turn visibility into real opportunities. DM THREADS to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  8. 19 APR

    I Built a Full Marketing Campaign From Scratch—Here’s Exactly How I Did It

    Most marketing campaigns fail before they even start. Not because of content… but because there’s no strategy behind it. In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on how she built a full marketing campaign for a client—from strategy to execution to measurement. She breaks down how real marketing works when everything is connected, and why posting without a plan leads to frustration and no results. If you’ve been showing up consistently but not seeing clients, this episode will help you understand what’s missing and how to start thinking like a strategist. And yes—this one is quick, direct, and straight to the point. What You’ll Learn in This Episode • Why most marketing campaigns don’t work • The difference between posting content and building a campaign • How to start with strategy before creating content • What a full marketing ecosystem actually looks like • Why execution and communication matter just as much as strategy • How to measure what’s actually working Visibility Breakdown Michelle shares her campaign-building framework: Strategy → Ecosystem → Execution → Measurement Each phase plays a role in turning visibility into results. Unpopular Truth You’re not struggling because you need more content. You’re struggling because there’s no system behind your content. Spotify Listener Question Be honest—are you currently: • Posting without a plan • Building a full campaign • Not sure what your strategy is • Ready to fix it Ways to Work With Michelle Michelle offers strategy calls, VIP Days, and full-service marketing support to help entrepreneurs build real campaigns that convert. DM CLIENTS to Michelle on IG @MichelleLThames to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min
See All (600)

About

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

Information

  • Creator
    Michelle Thames
  • Years Active
    2020 - 2026
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © 2024 Social Media Decoded
  • Show Website
    Social Media Decoded

You Might Also Like