The Pricing Guys

Revenue Management Labs

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MANAGEMENT

Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.

16 JAN

Special Announcement - 2026 Executive Pricing Benchmark Report

The 2026 Executive Pricing Survey Results Are In In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research. Drawing on input from over 330 executive leaders, the 2026 Executive Pricing Benchmarks looks at how pricing performed in 2025, where leaders set targets, what was actually achieved, and how pricing is shaping plans for 2026. The data points to a clear shift. Pricing carried growth over the past few years, but volume pressure and changing buyer behavior are now forcing leaders to rethink what comes next. To see the summary and download the full report, visit https://revenueml.com/insights/2026-executive-pricing-benchmarks #PricingStrategy #PricingBenchmarks #RevenueManagement #ExecutiveInsights #PricingTrends

2 min
05/12/2025

S2E12 - 4 Pricing Trends to Watch in 2026

To wrap up season two, Avy and Michael share the four pricing trends that will define 2026. You will hear their take on hybrid pricing models, the need for simpler pricing structures, the continued growth of outcome based pricing, and why low cost entry points matter more as budgets tighten. A clear, practical outlook for anyone planning pricing or revenue strategy for the new year. Season three returns in 2026.

14 min
21/11/2025

S2E11 - Are Subscription Models Right for Every Business

A barbershop in London offering a monthly haircut subscription sparked a bigger question for us. Have subscription models stretched too far or are they simply evolving into new industries? In this episode, we break down the real tradeoffs behind subscription pricing. We look at retention goals, churn signals, capacity limits, customer behavior, tipping dynamics, and why fixed capacity businesses like barbershops and car washes face very different challenges than software or streaming. We also explore the growing push toward subscriptions in B2B services, where scheduled visits and predictable demand can help boost loyalty and lifetime value. We talk about customer fatigue too. With people juggling dozens of monthly charges across music, streaming, services, and apps, how should businesses think about adoption, price increases, and the risk of accidental churn? If you have seen a subscription model that feels wild or unexpected, send it our way. We might feature it on a future episode. Listen now to find out whether subscription models truly fit every type of business and where this trend is headed next. #SubscriptionPricing #BusinessModels #PricingStrategy #ConsumerBehavior #B2B #RecurringRevenue #PricingPower #CapacityManagement #CustomerExperience #ThePricingGuys

13 min
17/11/2025

S2E10 Interview with Tareq Hadhad: Why Purpose Is the Most Valuable Investment

Tareq Hadhad, founder and CEO of Peace by Chocolate, joins The Pricing Guys to share why purpose is not a cost. It is an investment that builds trust, pricing power, and long-term brand strength. He explains how real premium pricing comes from story, experience, and service rather than a higher sticker price. We also dive into how Gen Z votes with their wallets, rewarding companies that act with authenticity and consistency. Purpose and profit can grow together when brands commit for the long haul. Learn more: Revenue Management Labs: https://revenueml.com Peace by Chocolate: https://peacebychocolate.ca #GenZ #ConsumerTrends #Leadership #Growth #PeaceByChocolate #community #pricing

36 min
11/11/2025

Teaser - John Shulman Interview

"Any pricing strategy is only as effective as your sales or account management team’s ability to execute it." Quick excerpt from interview with John Shulman from Alignor. Full episode: https://open.spotify.com/episode/03ge4jgCTZaM2V9PMcY1IQ?si=ccef6460017146bc #pricingstrategy #alignment #sales #accountmanagement

25 sec
10/11/2025

S2E9 - Why Pricing Fails Without Sales Alignment

A pricing strategy can look great on paper, but it only works if sales and account teams can execute it confidently in the market. In this episode, Avy and Michael speak with John Shulman from Alignor about how to bridge the gap between pricing recommendations and real outcomes with customers. John shares practical tools, cultural considerations, and leadership approaches that help organizations align pricing and sales, reduce resistance, and drive stronger commercial performance. Key takeaways: • Pricing success depends on sales execution • Pricing is 30/70. Thirty percent numbers, seventy percent people • Collaborating early reduces pushback later • A shared framework and language between pricing and sales improves outcomes Listen for practical steps you can apply right away.

17 min
04/11/2025

S2E8 - The Most Polite Price Increase in History

In this episode of The Pricing Guys, Avy and Michael unpack the viral Akagi Nyugyo “price apology” and use it to explore how to communicate price changes well. They break down three lenses every price message should address fairness, value, and negotiation and why Akagi’s company-wide, transparent apology resonated culturally in Japan (and why it’s unlikely in North America).

14 min
27/10/2025

S2E7 - The Pricing Guys Q&A Special | Hosted by Jonathan Cristopoulous

In this special Q&A episode of The Pricing Guys, host Jonathan Cristopoulous puts Avy Punwasee and Michael Stanisz from Revenue Management Labs in the hot seat for rapid-fire questions about pricing strategy, psychology, and everyday value. From AppleCare to MBA programs, business-class flights to Salesforce investments, they debate what’s truly worth paying for and what’s not. It’s short, unscripted, and packed with insight for anyone who lives and breathes pricing. Follow Revenue Management Labs for more conversations on pricing power, profit growth, and smarter decision-making.

18 min

Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing.

Creator

Revenue Management Labs
Years Active

2025 - 2026
Episodes

34
Rating

Clean
Copyright

© Copyright 2025 All rights reserved.
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The Pricing Guys
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