Advertising Week

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Canal • 6 programas

Marketing

Marketing

Cada semana
Marketing

Marketing

Cada semana
Economía y empresa

Economía y empresa

Cada dos semanas
Marketing

Marketing

Cada semana
Marketing

Marketing

Cada día
Economía y empresa

Economía y empresa

Cada semana

13/10/2025

If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts

From Advertising Week New York 2025: Today’s path to purchase isn’t a funnel, it’s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance. Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they’re hitting all the right notes, emotionally and commercially. This isn’t theory — it’s a behind-the-scenes look at how marketers are delivering Full Volume Impact: -Building brand love that fuels buyer behavior -Bridging upper funnel storytelling with lower funnel performance -Turning TikToks into transactions and brand equity into real-life sales From omnichannel innovation to retail-rooted strategies, discover what it takes to not just keep up, but break out. Because if everything is shoppable, the smartest brands don’t just play, they go platinum.
14/10/2025

Creative that Lasts: Making the Most of Every Impression

From Advertising Week New York 2025: In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact — and what they’re doing right.
13/10/2025

AI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook

From Advertising Week New York 2025: Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions — and the outcomes that followed.
13/10/2025

All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards. But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.
7 jul

Turning Every Package into a Marketing Channel

We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answer to changing regulations, and how AI-powered personalization is turning everyday products into richer consumer experiences. Follow us on social! Linkedin Instagram X Facebook
28/07/2022

Podcast Listener Insights Series – Part 3

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.
12/05/2022

Insights from the Creative Frontier of Podcast Advertising

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […] The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.
02/11/2018

Voices Carry: Who’s Prepared for the Next Wave of Marketing? 

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […] The post Voices Carry: Who’s Prepared for the Next Wave of Marketing?  appeared first on The Sonic Truth.
24/03/2021

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […] The post Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller appeared first on The Sonic Truth.
28/04/2022

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic. The post A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma appeared first on The Sonic Truth.

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals, now in 6 global markets with year-round digital content.

Sitio web

Advertising Week

Top programas

If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts

Creative that Lasts: Making the Most of Every Impression

AI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook

All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

Turning Every Package into a Marketing Channel

Podcast Listener Insights Series – Part 3

Insights from the Creative Frontier of Podcast Advertising

Voices Carry: Who’s Prepared for the Next Wave of Marketing?

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

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