Event Everything by Eventastic

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Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.

Episodios

  1. Do QR Codes Actually Improve Engagement (with Adam Parry from Event Tech Live) | Ep. 6

    HACE 6 DÍAS

    Do QR Codes Actually Improve Engagement (with Adam Parry from Event Tech Live) | Ep. 6

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/ ㅤ 🔗 Links / Resources Mentioned Adam Parry LinkedInEvent Tech LiveConfex (UK Event) ㅤ When trade show booths get busy, exhibitors often lose potential leads who are not willing to wait ten or fifteen minutes to speak to a staff member. Host Kristin Nagle discusses this missed opportunity with Adam Parry, the founder of Event Tech Live. They address a specific listener's question about whether QR codes are effective tools for engagement or merely a "techie" aesthetic choice. ㅤ Adam argues that while many people use them incorrectly, they are vital for capturing the attention of passersby. He explains why linking a code to a generic homepage is a waste of time and proposes a better strategy using curated content. Listeners will learn how to use digital tools to act as a safety net for engagement when the booth is crowded. ㅤ 👤 Guest Bio Adam Parry is the co-founder of Event Tech Live (ETL) and the editor of Event Industry News (EIN). With over 15 years of experience in the sector, he moved from print media to become a leading voice on digital innovation. Adam also co-founded the Event Technology Awards and Event Sustainability Live, working to connect organizers with technology providers to support the "long game" of ROI and relationship building. ㅤ ✅ The Event Question Felicia from Las Vegas asks: "Have QR codes actually improved booth engagement or do they just look techie?" ㅤ 📌 What You’ll Learn Why a busy booth is often a missed opportunity for attendees who want quick answers.How to use QR codes to provide immediate value without requiring a staff conversation.The major mistake exhibitors make is linking codes to general websites or landing pages.Examples of "curated valuable content" to offer, such as industry reports or cheat sheets.How to use high-value incentives like holiday sweepstakes to encourage a scan.Strategies to capture attendee data and build a pipeline through digital forms, even when staff are occupied. ㅤ 🎭 The Ridiculous Question Question: What is your favorite controversial food...

    6 min
  2. How to Innovate Events Year After Year with (Tahira Endean from IMEX) | Ep. 5

    HACE 6 DÍAS

    How to Innovate Events Year After Year with (Tahira Endean from IMEX) | Ep. 5

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/ ㅤ 🔗 Links / Resources Mentioned Tahira Endean LinkedInAccessible Disruption (Podcast) ㅤ Sharon Washington from The P3 Solution asks the big question: How do event professionals innovate year after year when the competition is fierce, and innovation feels impossible? ㅤ Host Kristin Nagle discusses this challenge with Tahira Endean, Head of Program at IMEX Group. Tahira explains why "innovation" may be the wrong goal if you aren't first anchoring your event in what people actually need right now. She explains that attendees don't just show up as professionals; they bring their families, work stress, and cultural norms. The conversation covers how to design for different ages and learning stages by iterating rather than reinventing the wheel each time. ㅤ 👤 Guest Bio Tahira Endean is the Head of Program at IMEX Group, where she curates educational content for IMEX Frankfurt and IMEX America. A leader in "intentional design," she focuses on how neuroscience and human behavior impact event experiences. She is also the author of Intentional Event Design and her latest book, Our KPI is Joy. ㅤ ✅ The Event Question Sharon Washington (The P3 Solution): How do event professionals innovate year after year when innovation seems totally difficult to maintain against so much competition? ㅤ 📌 What You’ll Learn Anchor in human needs: Focus on what your attendees need now (post-digital, post-COVID) rather than chasing trends.Iterate constantly: You do not need to invent a new event every year, but you must evolve based on participant feedback.Respect cultural norms: Adjust your design based on the location and the cultural expectations of the majority of your attendees.Acknowledge the whole person: Attendees bring their personal lives, family issues, and office stress to the venue. Create space for them to manage these outside pressures.Design for variety: Build learning environments that cater to different ages, career stages, and preferred learning styles. ㅤ 🎭 The Ridiculous Question Question: What celebrity would you want to sit next to on a...

    5 min
  3. Stop Blasting Everyone Before Your Event (with Ghazwan Almoazen from DocuSign) | Ep. 4

    HACE 6 DÍAS

    Stop Blasting Everyone Before Your Event (with Ghazwan Almoazen from DocuSign) | Ep. 4

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/ ㅤ 🔗 LinksGhazwan Almoazen on LinkedInDocuSign ㅤ Rick from the MPI Mexico Chapter asks a critical question about how to increase registrations in the final two weeks before an event. Ghazwan Almoazen warns against the common mistake of "going macro" and blasting every contact in your database. He explains why this strategy fails and offers a more targeted approach to drive pipeline value. ㅤ Host Kristin Nagle discusses these strategies with Ghazwan to help marketers avoid wasting efforts on the wrong audience. Ghazwan breaks down how to use geography and sales data to fill seats with the right people, not just warm bodies. ㅤ 👤 Guest Bio Ghazwan Almoazen is the Director of Global Events Demand Generation and Communications at DocuSign. He brings over 12 years of experience in the events and technology sectors, having previously held leadership roles at VMware, Oracle, and Yahoo. His philosophy centers on integrating human empathy with data-driven demand generation to create meaningful "event experiences" that move beyond simple logistics. ㅤ ✅ The Event Question Rick from the MPI Mexico Chapter asks: "What is the biggest mistake people make when trying to increase registration in the final two weeks before an event?" ㅤ 📌 What You’ll Learn Stop "going macro": Avoid the temptation to invite everyone in your database just to fill seats in the final weeks.Target the locals: Focus your marketing on prospects and customers in the venue city.Partner with sales: Identify top accounts and opportunities within a 100-mile radius of the event to drive relevant attendance.Retarget registrants: Don't assume registration equals attendance. Market to your existing registrants to ensure they attend. ㅤ 🎭 The Ridiculous Question "Would you rather never watch TV ever again or never listen to music again?" Ghazwan chooses to keep the TV. He admits that binge-watching shows on weekends is his primary escape and way to recharge.

    5 min
  4. Using Competitor FOMO to Sell Sponsorships (with Bob Vaez) | Ep. 3

    HACE 6 DÍAS

    Using Competitor FOMO to Sell Sponsorships (with Bob Vaez) | Ep. 3

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/ ㅤ🔗 LinksEventMobi.comBob Vaez LinkedIn ㅤ Sponsors usually want one thing: leads. But when Jenny from Brighton asks how to prove ROI beyond simple impressions, Bob Vaez (CEO of EventMobi) flips the script. He joins host Kristin Nagle to explain why you should treat sponsorship exactly like a marketing funnel. ㅤ Bob breaks down the three stages of the sponsorship funnel: brand exposure, trust building, and conversation. He shares specific tactics to move sponsors through this journey, from using competitor FOMO to close deals to restructuring how logos are displayed onsite. Instead of chasing vanity metrics, Bob argues for creating "demo sessions" and off-floor experiences, such as food tours, to build genuine relationships. It is a fresh look at delivering value that goes beyond the badge scan. ㅤ 👤 Guest Bio Bob Vaez is the Founder and CEO of EventMobi, an end-to-end event management platform used by over 30,000 planners globally. A computer engineer by training, Bob launched EventMobi in 2010 to replace paper guides with mobile apps. He recently led the acquisition of the virtual platform Run The World and focuses on integrating event data into the wider marketing stack. ㅤ ✅ The Event Question Jenny from Brighton, UK, asks: "How can event organizers prove ROI to sponsors? Beyond impressions." ㅤ 📌 What You’ll Learn Apply the Marketing Funnel to Sponsorship: Break your sponsorship opportunities into three clear buckets: Awareness (Brand Exposure), Trust, and Conversion (Conversation).Leverage Competitor FOMO: Tell potential sponsors whether their direct competitors are attending or attended last year. This simple tactic can significantly increase sponsorship sales.Rethink Logo Placement: Instead of a single massive logo wall that goes ignored, split sponsor logos into 20-30 smaller banners. Place them along the main walkways between the hotel and the venue to ensure every attendee passes them.Build Trust with Demo Sessions: Create low-commitment "pitch sessions" in which 4-5 vendors present back-to-back, each for 5 minutes. This allows attendees to qualify vendors before visiting a booth.Facilitate Off-Floor Networking: Move beyond the trade show floor with activities...

    10 min
  5. Make Surveys FUN Again! (with Nicole Osibod from Club Ichi) | Ep. 2

    6 FEB

    Make Surveys FUN Again! (with Nicole Osibod from Club Ichi) | Ep. 2

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/ ㅤ 🔗 Links / Resources Mentioned Connect on LinkedIn: Nicole OsiboduFollow on LinkedIn: Club Ichi Company PageInstagram: @WeAreIchiEvent: Secret Family Reunion ㅤ Michelle from Orlando asks how to ensure attendee feedback surveys are not a chore. Host Kristin Nagle sits down with Nicole (Kline) Osibodu to discuss why standard forms fail and how to fix them. Nicole explains why gift cards are better suited to dental offices than to events and suggests specific creative prompts to improve data quality. She shares tactics such as asking attendees to "spill the tea" about secrets the organizers missed or creating their own awards for sponsors. The conversation focuses on making questions more engaging, so attendees look forward to answering them next year. ㅤ 👤 Guest Bio Nicole (Kline) Osibodu is the Co-Founder of Club Ichi and The Community Factory. Formerly the President of Haute Dokimazo, she is known for her "Neurosparkly" philosophy and for creating "human-first" events. She champions the "XOXO" credential as a commitment to genuine connection and pioneered the "Secret Family Reunion" un-conference format. ㅤ ✅ The Event Question Michelle from Orlando asks: "How can you make attendee feedback surveys not feel like a chore?" ㅤ 📌 What You’ll Learn Invite attendees to "spill the tea" on secrets or things the organizers missed.Request photo uploads of the most fun moment from the event.Reuse submitted photos for social media content after the event ends.Allow attendees to award prizes to other participants or sponsors.Avoid generic gift cards because events are not dentist offices.Vary your prompts so people are curious about what you'll ask next year. ㅤ 🎭 The Ridiculous Question Kristin asks which reality show Nicole would join tomorrow. Nicole invents a show in which she, Liz Lathan, and Melissa McCarthy travel the world without a script or story arc, figuring it out as they go.

    5 min
  6. Standing Out When Every Booth Looks The Same (with Jihan Donawa from Swoogo) | Ep. 1

    5 FEB

    Standing Out When Every Booth Looks The Same (with Jihan Donawa from Swoogo) | Ep. 1

    EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS! Free + Virtual! Save your spot! https://www.eventastic.com/ ㅤ 🔗 Links Jihan Donawa LinkedInSwoogo on InstagramSwoogo Website ㅤ Charlie from New Jersey asks the big question: how do exhibitors stand out when every booth looks identical? Host Kristin Nagle brings in Jihan Donawa to break down exactly how to stop blending in. Jihan shares why "play" is the missing ingredient on the trade show floor and how to transform a boring 10x10 space into a destination. ㅤ She explains why you must train your staff to stop hiding behind laptops and how to use pre-show attendee lists to fill your schedule before you even arrive. Whether it is a hardware store theme or useful swag like mini toolkits, this episode covers the tactics you need to make your next sponsorship worth the investment. ㅤ 👤 Guest Bio Jihan Donawa is the Senior Growth Marketing Manager at Swoogo. With 18 years in the event industry, she started her career as a registration coordinator and now helps event marketers utilize their data effectively. She is a central figure in community engagement strategies and frequently serves as the Master of Ceremonies for Swoogo's user conferences. ㅤ ✅ The Event Question Charlie from New Jersey asks: "How can sponsors or exhibitors stand out when everyone's booth looks the same?" ㅤ 📌 What You’ll Learn Lean into play: Use whimsy and fun to draw attendees in rather than just setting up a standard branded backdrop.Commit to a theme: Design your booth intentionally, such as Swoogo's "hardware store" concept, which visually represented a tool in a planner's toolbox.Work the pre-show list: Do not wait for foot traffic; contact attendees in advance to get your booth on their tentative agendas.Rethink your swag: Invest in items people actually use and keep, such as mini tape measures, toolkits, or paint scratch-off cards.Train your staff: Ensure team members stand up, close their laptops, and actively greet people rather than chatting among themselves.Engage everyone: Pull people in with compliments or conversation, even if they are not the buyer, as you never know who they are connected to.span...

    7 min
  • 6 episodios

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Event Everything by Eventastic is a quick, question-driven podcast for event marketers and organizers. Each episode answers one real event question from the community—then caps it with one ridiculous question for a little chaos. Get practical tips on follow-up, engagement, surveys, and more from the people who run events every day. Subscribe and learn more at eventastic.com.

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    Guru Media Hub
  • Años de actividad
    2 k
  • Episodios
    6
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    Event Everything by Eventastic